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E-commerce SaaS platform Ginee ties with ZALORA to help merchants drive traffic, sales

Ginee and Zalora
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Jakarta, Indonesia – Southeast Asia’s e-commerce merchant services technology platform, Ginee, has partnered with fashion e-retailer ZALORA to help merchants drive traffic and maximise revenue on their product-level pages on Ginee. This collaboration is part of Ginee’s mission to integrate with multiple marketplaces and e-commerce platforms to help businesses grow sales and manage their stores efficiently.

Ginee provides a SaaS Enterprise Resource Planning (ERP) platform to help online sellers easily manage day-to-day operations and customer relationship management via multiple marketplaces, as well as offering warehouse management services (WMS).

Meanwhile, ZALORA is an e-commerce platform focused on fashion, beauty and lifestyle, carrying products from over 3,000 international and local brands. It has established a presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and Taiwan.

Sely Adelina, brand acquisition associate manager at ZALORA, noted that their easy API integration with Ginee will accelerate digitalisation and e-commerce growth in Indonesia and across SEA, especially post-pandemic. 

“As a leading fashion and lifestyle e-commerce pioneer in the region, we’re excited to help online sellers on Ginee tap into this growing pool of digital, mobile-first shoppers who are looking to buy not just daily necessities but also online fashion, beauty and lifestyle products,” she said.

Meanwhile, Evelyin Wu, Ginee’s head of SEA, commented they are very excited about this partnership with ZALORA, the leading fashion e-commerce pioneer in this region. 

“Through our integration with ZALORA, we enable thousands of online sellers on our Ginee ERP (Enterprise Resource Platform) platform to run and manage their business easily and efficiently through a single platform, from CRM and order/inventory management to sales reports and accounting and even to warehouse management and last-mile delivery,” said Wu.

Just recently, Ginee has also partnered with TikTok Shop to provide a new online shopping experience for brands and merchants to reach their consumers through TikTok Shop, an exclusive and innovative marketplace where entertainment meets commerce that is fully integrated into TikTok, bringing together online sellers, buyers, and creators.

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