India – Contract Advertising, a Wunderman Thompson group company, has won the mandate for Haldiram’s, an Indian multinational sweets, savouries and retail/restaurant company headquartered in Delhi.
The mandate will include brand strategy and creatives for the domestic market, the export market, as well as in retail/QSRs. The account will be handled out of Contract Mumbai’s office.
Haldiram’s has manufacturing plants in a wide variety of locations in such as UP, Uttarakhand, Haryana, Bihar, J&K, Guwahati in India.
Pankaj Agarwal, managing director at Haldiram’s, said, “Haldiram’s has always been trusted for their quality offerings. As a key player in the snack, sweets, and restaurant sector, we are known to generate excitement amongst the consumers. We, as a brand, are constantly innovating and trying to raise our high-quality standards.”
He added, “To make consumers aware of our wide brand portfolio, we needed an advertising agency that understands our constant rise and the consumer’s changing mindsets. And that is why we are excited to partner with Contract Advertising to build effective marketing communications and reach new heights.”
Meanwhile, Divya Batra, marketing head at Haldiram’s, commented, “Over the years, Haldiram’s has expanded its range from traditional namkeens to western snacks, frozen snacks, ready to eat, ready to cook, chocolates, and many more food categories. To communicate the same to our consumers, we needed an agency passionate about reaching and engaging with consumers impactfully.”
Ayan Chakraborty, EVP and general manager at Contract Mumbai, said, “Haldiram’s is an iconic brand, and it is a household name in India. We are proud of being the agency that has been given the responsibility to craft the narrative for this brand in India and abroad. “
Lastly, Rahul Ghosh, SVP and executive creative director at Contract Mumbai, commented, “At Contract, we have a bit of history with Made In India powerhouses. Haldiram’s is one such global success story. Getting to work on the narrative of this iconic brand is the kind of challenge that is a part of our DNA.”
