Jakarta, Indonesia – Independent agency M&C Saatchi in Indonesia has won the business of Sun Life Indonesia, following a multi-agency pitch that saw 6 agencies participate. Through the new business, M&C Saatchi will be developing a new brand platform for Sun Life Indonesia and executing it through the line.
Sun Life Indonesia has been operational since 1995, and provides clients with a comprehensive range of protection and wealth management products, including life insurance, education insurance, health insurance, and retirement plans. The brand’s purpose is to help our clients achieve lifetime financial security and live healthier lives.
Speaking about the recent update, Shirley Ge, chief marketing officer at Sun Life Indonesia, said, “At Sun Life Indonesia, we have been leading innovation as a fast growing brand, with a clearly defined brand purpose to help Indonesians families achieving financial security and live healthier lives.”
She added, “We were seeking an agency partner that resonates our values and is brave at challenging market stereotypes in the insurance category. In M&C Saatchi Indonesia, we found our match.”
Meanwhile, Anish Daryani, founder and president director at M&C Saatchi Indonesia, said, “The post pandemic era has opened people’s eyes to the need for financial security, which is great for the insurance sector, which has otherwise seen rather low penetration in Indonesia.”
He added, “I believe Sun Life Indonesia is an ambitious brand with a very clear goal, and we are committed to drive value for them with our infectious enthusiasm and channelising their purpose to commerce.”