Singapore – Singapore based consumer research and analytics company, Milieu Insight, announced today the launch of its ‘Milieu For Good’ initiative, a pro bono research service, ahead of World Earth Day. The service is eligible for social enterprises, non-profit organisations and charities.
For the service, the company is forging strategic partnerships to support causes aligning with four of United Nation’s sustainable development goals this year – good health and well being, quality education, reduced inequalities and climate action. The goal of these partnerships is to collaborate on public research that helps to drive awareness, understanding and action on key socio-economic issues.
To kick off the services, in collaboration with The Sustainability Project, a Singapore-based business that aims to drive ‘zero waste movement’ in the country, Milieu Insight uncovered how reused packaging initiatives are shifting Singapore’s e-commerce and retail landscape. Some of the notable findings showed that at present, only less than 4 in 10 (37%) have heard about reused packaging initiatives or platforms in Singapore, which could indicate that such initiatives have yet to take off into mainstream usage.
Milieu Insight’s Chief Operating Officer, Stephen Tracy said, “It’s absolutely crucial that businesses today play their part in creating positive social impact through an environmental, social, and governance (ESG) policy or program.”
According to Tracy, a study they carried out with Distillery in July 2021 showed that 63% of Southeast Asian consumers demand that brands stand for a social cause.
“Our latest ESG study found that awareness and understanding of the UN Sustainable Development goals is alarmingly low with more than one third of respondents saying they have never heard of them. Milieu for Good seeks to address this gap, through partnerships with change-making organisations, the ultimate goal of which is to drive greater awareness of and action around important socio-economic issues that will shape the world as we know it,” added Tracy.
