Singapore – Southeast Asia research and analytics firm Milieu Insight has unveiled the new update of its mobile survey app, Milieu Surveys, which provides flexibility and convenience of gaining insights into localized trending topics.
Milieu’s opinion-sharing community is made up of an extensive representative panel across all ages, and segment groups, enabling quality consumer research results at quicker turnaround times. Milieu Survey’s innovative survey technology allows respondents to take surveys, polls, and quizzes, as well as learn, and earn at the same time.
The new app update builds on its previous version, focusing on offering a superior user experience with a host of new gamification features. By utilizing highly visual gamification elements, language localization features and engaging, interactive content, the new app experience encourages active participation and delivery of high-quality data.
The new key features include ‘play’, which allows users to earn points from participating in surveys, taking daily quizzes or ‘Hot Topic’ polls, and also earn booster points from time to time. It also includes ‘track’, which enables users to view their status tier and track how many points they have earned, surveys completed, and activity history. And lastly, the ‘spend’ feature, which allows users to redeem their reward points for attractive items such as shopping vouchers or donations to charity.
Gerald Ang, Milieu Insight’s founder and CEO, shared that they started Milieu Insight to make market research accessible to everyone – consumers and businesses alike.
“We are excited to have reached a new milestone with our Milieu Surveys mobile app, as we continue to innovate and find new ways to transform the market research landscape, empowering our clients to move beyond legacy ways of conducting consumer research,” said Ang.
Meanwhile, Stephen Tracy, Milieu Insight’s COO, commented that the success of their data collection app, Milieu Surveys, was built on their unwavering commitment to user-centricity.
“Our latest app upgrade doubles down on our commitment to offering our users a great experience, while adding exciting new features and ways to collect new types of data that are opt-in and permission-based,” said Tracy.