Singapore – E-commerce fashion brand Zalora has launched ‘Zalora Talks’, the first of its kind podcast series in Asia that centers around the latest trends in the fashion and lifestyle industry.
Comprising two seasons annually, the platform said ‘Zalora Talks’ is part of the company’s plan to boost its content marketing strategy this year.
The series will be hosted by Amy Yasmine, the former editor of Harper’s Bazaar Malaysia and will have six episodes making up each season with a 45-minute run time. The series aims to bring together industry experts, brand partners, and fashion and lifestyle key opinion leaders to discuss trending issues around lifestyle, health and wellness, and fashion and beauty, as well as current events like the new realities of celebrating Eid al-Fitr during the pandemic.
The series will feature celebrity guest appearances from personalities like Filipino celebrity stylist Laureen Uy, Singapore-based TV host and entrepreneur Yumika Hoskin, and Malaysia’s model and influencer Natalie Prabha, as well as Singapore’s national swimmer Kimberley Chan, and founder of Wanderlust & Co. Jenn Low from Malaysia.
Over the past year, the brand has been embracing new digital marketing formats, from introducing workout sessions via Instagram Live with gym partners as part of the #SaturdaySweat campaign to in-house editorial productions like digital magazine covers.
The launch of the podcast series is the latest milestone in the company’s increased investment into native content development and comes off the back of the recent launch of Zalora’s industry webinar series, which is broadcasted quarterly on platforms such as LinkedIn, YouTube, and Facebook. Further, Zalora said that its newly launched podcast series is a way to introduce the podcasting format to the industry, which has itself seen a surge in search interest and activity since the onset of the pandemic last year.
CEO of Zalora Group Gunjan Soni said that as consumers continue to accelerate their migration to the online space, they have noticed the increasing demand for new forms of engagement.
She further shared that with consumers fatigued with Zoom and video conferencing over the last year of pandemic, audio has become the refreshing new choice of medium, and that they are excited to tap on the guests’ diverse areas of expertise and foster community-driven conversations.
“Being a vertical specialist in fashion and lifestyle, Zalora has always invested in being a leader in content marketing in the e-commerce industry, and we will continue to add more innovative formats through the year while maintaining our high bar on quality,” said Gunjan.
A new episode of Zalora Talks is available on Spotify every week.
