PlatformsFeaturedSoutheast Asia

Shopee, Lazada retain crown as top e-commerce sites in SEA

Teddy Cambosa - March 15, 2021

Singapore – Singapore-headquartered e-commerce platform Shopee retains its leadership as the most-visited e-commerce site in the Southeast Asia region in 2020, followed by similarly Singapore-born e-commerce Lazada, the newest report from e-commerce aggregator iPrice showed.

In the latest report that is in partnership with SimilarWeb and Appsflyer, Shopee topped the ranks, garnering on average 281,385,626 visits on the platform. In 2019, similarly earning the top spot Shopee had a total combined regional traffic of 2,061,511,094 on the platform.

Lazada is the second most-visited e-commerce platform, with a total average visit of 137,154,967 in 2020, where in 2019, it recorded total regional traffic of 1,843,848,694, likewise trailing Shopee. 

Meanwhile, Indonesia e-commerce platforms Tokopedia and Bukalapak ranked third and fourth respectively, each of them garnering on average 88,889,000 and 35,728,425 platform visits respectively, compared to their total visits of 906,032,258 and 646,348,016 in 2019 respectively.

Thegiodidong, a Vietnamese e-commerce platform, ranked five on the list, with an average 28,650,650 visits last year, in comparison to its 351,327,843 total visits in 2019.

The other platforms in the list saw some changes in the ranking, as Vietnamese e-commerce dropped two ranks from its sixth rank in 2019 to being in the eighth rank in 2020. Meanwhile, Vietnamese e-commerce Tiki and Indonesia e-commerce Blibli moved one step higher than Sendo this time, garnering the sixth and seventh places respectively. 

Three brands, namely Singapore’s Qoo10, Indonesia’s JD ID, and fashion e-commerce site ZALORA, failed to be in the final list of top 10 key players in 2020 despite showing relevance in the second and fourth quarter of 2020.