Singapore – Global food company Yummy United has officially unveiled its kid board of directors following its recruitment campaign launched in July. The new kid board of directors will be responsible for the food company’s rebrand effort of its cheese curd bar product Lakto in Singapore.
The new kid board of directors are composed of four selected kids who will take the roles in creative, finance, public relations and marketing for the campaign.
Leading the creative role is 9-year old Lucas Lim, who will be leading the team in designing strategies to advertise and market the products. Meanwhile, 11-year old Chloe Oh is appointed to handle finance, where she will be overseeing all financial activities including revenue, cost calculation, forecasting, and budgeting.
Furthermore, 8-year old Shannon McGovern is appointed as the campaign’s public relations director, and will be the brand’s spokesperson, liaising with the media, and building a positive brand image. Lastly, 10-year old Eliana Yazdi will lead the campaign’s marketing effort, and will be providing clear leadership in marketing channels such as social media, campaigns, and branding materials.
The four directors were chosen from a pool of 50 candidates, each having had to go through a strict interview process. Those shortlisted attended workshops designed by Hustle, a marketplace that engages freelancers, and the curious with hands-on workshops for learning and upskilling.
The programme will eventually culminate in an official launch of the new Lakto range with Yummy United in March 2023.
