Los Angeles, California – Global video game commerce company Xsolla announces a partnership with B2B SaaS and marketing technology company AppsFlyer to streamline cross-platform data-driven insights for game developers.
These collaboration efforts come as part of Xsolla and AppsFlyer’s mission to assist mobile game developers by offering a unified cross-platform (PC, web, and app) solution that enables measurement across all marketing touchpoints and facilitates the analysis of customer journeys and activities.
Xsolla’s integration of AppsFlyer into their Web Shop services will allow for cross-platform measurement that enables developers to gain valuable player insights, estimate webshop and marketing efficiency, and increase the web sales channel’s performance.
Furthermore, this new addition will grant game developers the ability to gather and analyze user behavior and interactions on the web and inside the game, then compare metrics and gain valuable insights, all through easy-to-use dashboards.
“This partnership with Xsolla promises to elevate measurement precision, enable user segmentation, and foster a deeper comprehension of customer flow, behavior, and engagement,” said Brian Murphy, AppsFlyer head of gaming.
He further adds that “both AppsFlyer and Xsolla care deeply about delivering the best possible user experience and measurement capabilities to marketers, and this partnership will enable them to have greater control of their monetization strategies, budgets, and campaign insights.”
One prominent feature highlighted in this collaboration is that it not only provides the users of AppsFlyer, primarily utilized for mobile analytics, with the capability to track players’ data on the web but also aims to increase efficiency and provide better control over data for those striving to optimize and understand their digital customer journey.
Meanwhile, Chris Hewish, CEO of Xsolla, shared that they are excited about the partnership as it marks a crucial step in providing support for mobile game developers.
“The mobile sector continues to drive global gaming revenue and growth. The combination of Xsolla’s Web Shop solution and AppsFlyer unlocks a wealth of data-driven insights into player behavior and engagement, webshop and marketing effectiveness, and web sales channel performance,” he added.
