Singapore – Mintegral, a programmatic ad platform, has announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of interstitial, rewarded, and banner ads. Mintegral’s bidding solution simplifies in-app advertising, connecting premium demand to app businesses looking to scale their revenue worldwide.
With the support of both in-app bidding and waterfall, developers are able to adopt a flexible bidding strategy to make the most of their inventory and maximise their ad revenue. Integrating with Mintegral’s SDK via Google AdMob, publishers can gain access to Mintegral’s premium global ad demand. Mintegral’s SDK is currently integrated with over 10,000 top publishers, including Voodoo, Azur Games, CrazyLabs, SayGames, Outfit7, PeopleFun, Easybrain, and more.
Mintegral’s partnered advertisers will also benefit from more high-quality traffic across various verticals, including utility apps, e-commerce, mid-core and hardcore games, hyper-casual and casual games, and more – scaling their UA campaigns to the next level. Powered by leading AI technology such as Dynamic Creative Optimization, Mintegral is dedicated to acquiring the right users by delivering tailored creatives based on their interests and needs, improving UA effectiveness with ease.
“Google AdMob is a powerful tool for app developers’ monetization. Mintegral is excited to participate as a bidding and waterfall SDK network partner within AdMob to help deliver the most competitive demand to global developers,” said Jeff Sue, GM of the Americas at Mintegral.
Along with Google AdMob, Mintegral has integrated with mediation partners, including AppLovin MAX, Unity LevelPlay, DT FairBid, TopOn, and Yandex. Mintegral’s UA and monetization capabilities have been recognized across the industry, with mobile measurement platform, AppsFlyer, recently noting its increased market share and naming it a Top 3 ad network globally.
Besides Google AdMob, Mintegral will soon join Google Ad Manager as a bidding and waterfall SDK network, empowering a wider range of developers to boost their ad revenue.
