Xapads Media expands to China, appoints Huang Xu as country head

China – Indian programmatic ad-tech platform Xapads Media has announced its foray into the Chinese market, appointing industry veteran Huang Xu as country head of China in the process.

Building upon established connections and fruitful partnerships in China, Xapads Media’s expansion aims to extend its presence in the region by establishing a local office.

The ad-tech firm’s expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising sector and establishing operational offices in the UAE, US, Indonesia, Russia, and Singapore.

As China’s digital ad market continues to expand, Xapads is excited to explore new opportunities and plans to leverage their premium ad inventories, offering customised products and services tailored to meet the specific needs of the agencies and brands.

Being appointed as country head, Xu has more than 12 years of experience in the Chinese market and prior to joining Xapads, he has held positions with Inmobi, Ironsource, and Appnext.

Speaking on his appointment, Xu said, “I’m enthusiastic about achieving outstanding outcomes for Xapads in China. With our extensive product team, we’re committed to delivering fully localised products and services ensuring benefits for both advertisers and partners.”

Adding to this, Ramneek Chadha, chief operating officer, Xapads Media, mentioned, “I am thrilled to have him join the Xapads family. Adhering to the existing Chinese connections, I anticipate he will strengthen global relationships with partners and extensively contribute to establishing steady ground for Xapads in the region.”

Meanwhile, Nitin Gupta, CEO of Xapads Media, commented, “We’re thrilled to commence our strategic journey in China with the addition of seasoned leader Huang Xu as the Country Head. With his expertise in navigating the intricate digital advertising landscape, we envision a future marked by fruitful partnerships and collective growth in this dynamic market.”