Singapore – In today’s competitive business landscape, brands are embracing artificial intelligence (AI) as a potent instrument to elevate customer engagement. The transformative impact of AI technology has reshaped the dynamics of customer-company interactions, delivering personalised and streamlined experiences that significantly contribute to customer satisfaction and loyalty. Given the prevalence of AI in the industry, how can brands and marketers ensure that AI technologies actively promote and enhance meaningful customer interactions?
To explore the impactful role of cutting-edge technology in reshaping strategies for engaging customers, MARKETECH APAC returns with an exclusive webinar this January 24. Titled “What’s NEXT 2024: Customer Engagement in Asia”, the webinar aims to impart valuable insights to marketers to utilise technology to enrich customer interactions, interpret evolving trends and consumer behaviours, and create personalised experiences that deeply resonate with their consumer base.
The webinar will host a panel discussion, featuring some of Asia’s leading industry leaders to impart their thoughts on how brands should take the next step in implementing AI-powered customer engagement strategies for the future. The panel is composed of:
- Jia Ling Lim, assistant head of marketing and partnerships at BeLive Technology
- Rolly Pane, managing director, Indonesia at Clozette
- Saniya Dhingra Agarwal, head of customer experience at foodpanda Singapore
- Chris Martin Alarcon, head of content and community management at Home Credit Philippines.
The group will also be sharing their insights on how AI can be leveraged for following customer behaviour and personalisation as well as how to overcome obstacles in the process of utilising AI for customer engagement.
Moreover, the webinar will also feature a keynote presentation by Ranya Arora, senior strategic business consultant at Braze, where she will discuss how the use of AI technology could lead brands towards meaningful customer interactions.
“In any evolving industry, we are seeing that innovation and success are composed by the harmonious collaboration of human insight and AI innovation. This webinar is a timely event focused on insights of customer engagement with the enhancement of AI, to assist in forging meaningful interactions. Don’t miss this exciting webinar, and hear from expert leaders of top brands in the industry,” said Katherine Sy, regional head of content at MARKETECH APAC.
What’s NEXT 2024: Customer Engagement in Asia is made in partnership with customer engagement platform Braze. Catch this webinar on January 24, 11 AM (SGT) by registering HERE. See you there!
