Singapore – As we step into the promising realm of 2024, the marketing landscape in Southeast Asia is undergoing a profound transformation, driven by evolving consumer behaviours, technological advancements, and dynamic market trends. In this era of unprecedented connectivity and digitalisation, businesses are challenged to adapt swiftly to stay relevant and competitive. The region, known for its diverse cultures, rapidly growing economies, and technological adoption, is poised to witness groundbreaking shifts in marketing strategies.
From embracing digital advancements to fostering sustainability and social responsibility, brands that proactively respond to the changing needs and expectations of consumers will be well-positioned for success in this dynamic region. The journey ahead promises challenges, but for those ready to seize the opportunities, the marketing landscape in Southeast Asia in 2024 holds immense potential for growth and impact.
To provide brands and marketers with the most up-to-date knowledge, best practices, and resources to ready themselves for the forthcoming industry trends and forecasts, MARKETECH APAC’s upcoming “What’s NEXT 2024” conferences has officially announced added details regarding its initial roster of speakers, as well as opportunities for both sponsors and attendees.
Its first conference for the year will be held in Singapore on March 7, 2024 at the Furama City Centre. Attendees of the What’s NEXT 2024: Marketing in Singapore one-day conference will be able to learn more about discussions and insights from these marketing leaders on topics revolving around AI, digital advertising, customer engagement, e-commerce, and customer experience. The initial lineup of speakers includes:
- Jaslyin Qiyu, SVP, Head of Client Marketing and Digital Capabilities at Citi Singapore
- Ronnie Brown, Chief Marketing & Distribution Officer at DirectAsia Singapore
- Sulin Lau, Regional Head of Marketing and Brand for Deliveries, Mobility, Fintech & B2B at Grab
- Jenny Tang, Head, Digital Marketing at Singapore Management University
- Sophia Ong, Group Communications and Corporate Marketing at Singapore Post
Meanwhile, the next leg of the conference, What’s NEXT 2024: Marketing in the Philippines, will be held from March 19 to 20 at the Crowne Plaza Manila Galleria. Aside from the topics that will be covered in the Singapore conference, attendees for this two-day conference in the Philippines will also be learning insights regarding consumer insights, branding, and influencer marketing. The initial lineup of speakers includes:
- Katrina Gonzalez, Global Marketing Director at Coins.ph
- Benjamin Quiroga-Rivera, managing director, APAC at Emma Sleep
- Greg Anonas, Marketing Director at Emperador Distillers, Inc.
- Denice Sy, Chief Sales & Marketing Officer at Ever Bilena Cosmetics Inc.
- Rochelle Vandenberghe, Chief Marketing and Digital Business Officer at FWD Insurance
- Raymund Villanueva, Chief Marketing Officer at GoTyme Bank
This follows the successful hosting of the What’s Next 2023: Marketing in Malaysia hybrid conference in the Philippines on December 5, 2023 at the Sheraton Imperial Kuala Lumpur. The conference was attended by more than 200 in-person attendees and more than 100 virtual attendees including a diverse pool of Malaysian and international brands and agencies.
To learn how to be a part of this conference, click HERE for details on the Singapore conference, and HERE for details on the Philippine conference.
For sponsorship opportunities, please contact Joven Barceñas at [email protected]. Meanwhile, please contact Katherine Sy at [email protected] for speaking opportunities; and Jizelle Barceñas at [email protected] for registrations.
