Singapore – Top smartphone brand Xiaomi in Asia has partnered with Xapads Media, adtech platform based in India, for the management of all its media sales activities in its ad platform, Mi Ads. The tie-up is targeted at offering premium app inventory in Xiaomi for brands and marketers in the SEA region.
Xiaomi has been seeing incredible success in the global market and at present, aims to increase its penetration in the SEA region. The new partnership will assist brands in tapping the full power of on-device app recommendations within Xiaomi. Aside from offering advertisers exclusive access to Xiaomi’s premium app inventory, the partnership will be helping marketers with real-time insights, quality user acquisition, and premium ad placements while generating leads and giving product recommendations in a hygienic environment.
Nitin Gupta, Xapads CEO, commented, “We at Xapads are glad to be associated with Xiaomi and its inventory integrated with our award-winning proprietary AI / ML driven programmatic engine, [Xerxes.]. Advertisers will get easy and direct access to Xiaomi’s premium inventory along with better pricing and ad placement options.”
Gupta added, “I believe that with the combination of Xapads’s expertise and access to Xiaomi’s [inventory,] we will be able to offer our clients with the best programmatic solutions around OEMs. [Together,] we hope to redefine performance programmatically and help brands to better sustain themselves in the adtech landscape.”
Ramneek Chadha, COO of Xapads Media, also expressed his excitement about the development, “It’s great to work with a credible, trusted and leading OEM partner. The new branding and promotion opportunities would help marketers connect with hard-to-reach niche audiences and optimize their ad campaigns”.
Chan Liu, GM for International Internet Business Dept. at Xiaomi, also commented, “Xiaomi doesn’t only offer amazing hardware products, we’re also committed to creating a rich ecosystem of internet services based on MIUI. Our cooperation with Xapads will build a bridge for better communication between brands and Indonesian consumers and deliver value to everyone.”