Singapore – Wunderman Thompson has announced the expansion of Magpie, its own peer-to-peer mentoring app for women, across Asia-Pacific. This follows after the launch of said app in the United Kingdom during International Women’s Day.
Said app aims to empower and connect women across the business using a matchmaking style app based on each individual mentor’s expertise and knowledge.
Complimenting longer-term mentoring schemes available in the industry, Magpie connects women for peer mentorship on specific/individual needs, featuring 15 themes ranging from maternity and motherhood, leadership, building your personal brand, and managing stress.
Originally launched in the UK on International Women’s Day in 2022, the app was created by RISE, Wunderman Thompson UK’s women’s network, and was born from a desire to create a self-serve platform to form connections and support Wunderman Thompson’s women who account for half of the agency’s workforce.
After a successful pilot scheme across the agency’s APAC offices, Magpie will launch the app across the region’s talent on 8th March, supporting their women’s network Ladybirds, which aims to strengthen representation and gender parity across the region through networking, mentoring, events. and knowledge sharing.
Lindsay Shirley, chief people officer for Wunderman Thompson APAC, said, “As senior leaders, we have an obligation to mentor and support women to build their careers and thrive at Wunderman Thompson. Many women have wanted a mentor but not known where to find one, Magpie has helped us bridge that gap and we’re thankful to RISE UK for it.”
Meanwhile, Supria Dutta, head of talent for Wunderman Thompson APAC and Ladybirds member, commented, “We are excited to bring Magpie to our region on International Women’s Day. This unique peer mentorship app has the potential to build bridges between women on all levels and potentially open doors for active sponsorship.”
