Manila, Philippines – As 2023 is now in full swing, marketing and advertising leaders alike are now on the edge as to what opportunities and challenges they should look out for in their respective industries. This comes with making sense of a lot of emerging marketing trends which have been accelerated by changing consumer behaviours and evolving industry perceptions, amongst others.
In response to the need for a diverse platform where the industry can learn from, MARKETECH APAC has recently concluded “What’s NEXT 2023: Marketing in Asia-Pacific”, a 2-day hybrid marketing industry conference from February 28 to March 1, which tackled a wide range of marketing topics that marketers can use to empower their marketing strategies this 2023 and be equipped with future-proof brand directions. The conference was attended by more than 200 in-persona attendees and more than 100 virtual attendees.
For Day 1 of the conference, the event was held physically at Crowne Plaza Manila Galleria, and featured a 22-strong speaker lineup from local and international brands namely:
- Gino Riola, chief marketing officer at Allianz PNB Life
- Gino Borromeo, chief strategy officer at BBDO Guerrero
- Bea Atienza, impactful brand experience lead at Colgate-Palmolive
- Jay-Anne Encarnado, vice president and head of corporate Communications and PR at Converge ICT Solutions
- Denice Sy, chief sales and marketing officer at Ever Bilena Cosmetics
- Nancy Almasco, marketing director at FlowerStore Group
- Danielle Marie Eleazar, head of marketing of new verticals at foodpanda
- Francis John Chua, head of channel and content strategy and governance at Globe Group
- Norman Agatep, president and managing director at Grupo Agatep
- Sheila Paul, chief marketing officer at Home Credit Philippines
- Doris Dumlao-Abadilla, business features editor at INQUIRER.net
- Mark Opao, communications planning partner for APAC, Middle East, Turkey and Africa at Kaspersky
- Teri Flores, head of corporate communications at Luzon International Premiere Airport Development Corp. (LIPAD Corp.)
- Weldon Fung, area director at Meltwater Southeast Asia
- Paolo Alba, client service director and country lead for the Philippines at PRecious Communications
- Louise Vas, head of OSW marketing at PrimeCredit
- Raenald Renz De Jesus, head of marketing at ShopBack Philippines
- Joaquin San Agustin, senior vice president of marketing at SM Supermalls
- Anna Henwood, chief executive officer at Stickybeak
- Jeremiah Su, chief marketing officer at Superminted
- Albert Cuadrante, chief marketing officer at UnionBank of the Philippines
- Christopher Daguimol, group director and head of corporate communication at ZALORA
Some of the discussions that were tackled on the first day include a keynote presentation from Home Credit Philippines and their marketing strategy to promote local financial inclusion, panel discussions on how brands are foreseeing their brand growth as well as tackling ‘fake news’ with public relations, and more presentations on video content strategy, the return of travel in a post-pandemic time, and the importance of CSR initiatives.
Meanwhile, for day 2 of the conference–which was held virtually–the speaker lineup came from international brands and agencies. The speakers for day 2 include:
- Faiz Fashridjal, co-founder and business director at AllHeart Indonesia
- Matt Hallett, head of product solutions at Amperity
- Teresa Sperti, founder and director at Arktic Fox
- Azadeh Williams, managing director at AZK Media
- Diana Boo, chief marketing officer at Boost
- JJ Eastwood, managing director at Carousell Media Group
- Ravi Shankar, chief marketing officer at Carsome
- Amit Wadhwa, CEO at dentsu Creative India
- Deepak Lamba, head of global sales and partnerships at Hubilo
- Toni Juhani Ruotanen, director of advertising and partnerships for APAC at panda ads
- Sally Lai, regional director for marketing and innovation for Asia at Rentokil Initial
- Sean Jefferies, martech product owner at Rentokil Initial
- Kyra Coleen Jose, art director at Superminted
The discussions focused more on the importance of marketing innovations such as marketing technology, performance drivers, and phygital event experiences, amongst others.
MARKETECH APAC’s first-ever hybrid industry conference was also made possible by sponsors Meltwater, panda ads, Stickybeak, Carousell Media Group, and Hubilo.
Speaking on the recent conclusion of the conference, Joven Barceñas, founder and CEO of MARKETECH APAC, has expressed his gratitude to all of those who have attended the conference, stressing the importance of leading discussions for the marketing industry this year.
“We are very grateful that we kicked off 2023 with our first-ever hybrid marketing conference, which saw huge attendance from speakers and attendees across Asia-Pacific. We understand the importance of having a one-stop event that bears a wide array of topics that are beneficial to marketers this 2023. It is also important for us to be able to get some of the leading marketing leaders in the region to lead these conversations, and empower other marketers to brave the uncertain year ahead with optimism to their own marketing strategies.
He added, “True to our mantra of creating a well-connected marketing ecosystem in Asia-Pacific, our first-ever hybrid marketing conference is a testament to what other marketers can look forward to from us this year and in the future. We hope you can join us in our upcoming ventures to spotlight the best of marketing trends this year.”
What’s NEXT 2023: Marketing in Asia-Pacific will be also making its international debut in Malaysia and Singapore by the fourth quarter of this year.
Follow our YouTube channel as we will share the recorded sessions of the 2-day conference in the next coming days.
