South Korea – Wunderman Thompson has announced the appointment of KJ Lee as its managing director for South Korea to lead the agency’s operations in the country and build a business with creativity and technology at its core.
Lee will also support the growth ambitions of existing clients by collaborating with the APAC network whilst securing new businesses by delivering innovative solutions to the challenges being faced by Korean brands.
Lee brings with him a 20-year working experience in advertising companies. In his last stint, he was with creative agency Serviceplan Group as executive director. Working with at advertising agency Leo Burnett, tobacco company Philp Morris International, and WPP’s Geometry Global were also some of his previous experiences.
Furthermore, Lee formerly served as Havas’ vice president, where he led the team’s growth in a highly competitive market. Aside from winning the lead creative agency for premium brand BMW Korea during his stint, he was able to expand client categories to healthcare, and mobile game and platform industries.
Ewen Sturgeon, international CEO at Wunderman Thompson said that they are thrilled to have Lee in their leadership team due to his deep understanding of the challenges in the modern marketing industry.
Meanwhile, Lee said that he aims to strengthen the agency’s presence in Korea by making it a positively recognized, highly recommended, and deeply respected agency in the country.
“The Wunderman Thompson network, including Korea, has the data and innovative strategic and execution tools to build inspiring consumer-centric, omnichannel communications – adding value and meaning to our clients and partners,” he added.
Earlier this month, the Indian leg of Wunderman Thompson has also appointed Richa Dholi as vice president of strategy planning in India.
