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Wunderman Thompson launches global scholarship inspired by industry’s first female copywriter

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New York – Integrated marketing agency Wunderman Thompson, in collaboration with the 4A’s Foundation, has launched the 2022 Helen Lansdowne Resor Scholarship, an international opportunity that amplifies historically marginalised female and non-binary voices in the creative industry.

Recognizing the unparalleled creative force that Helen Lansdowne Resor has had as the first female copywriter in Wunderman Thompson’s history, the scholarship was developed to give female and non-binary students the opportunities and support they need to succeed in the creative ranks of the advertising industry.

The application period begins on November 14, 2022, and ends on January 6, 2023. Open to all female and non-binary students currently enrolled in an undergraduate, graduate, or portfolio program in a creative field. In total, four scholarships will be awarded to be announced in March 2023. 

Four recipients will receive a $10,000 scholarship grant, a paid internship at a Wunderman Thompson office in their respective region, a Wunderman Thompson mentor, and a ‘first look’ placement consideration upon graduation. Beneficiaries will be able to work directly with Wunderman Thompson’s creative teams and learn what it takes to succeed in the advertising industry.

Ezinne Okoro, global chief inclusion, equity and diversity officer at Wunderman Thompson said, “We’re excited to offer the Helen Lansdowne Resor Scholarship again this year. The previous year’s recipients all embraced their own unique forms of creative bravery and truly embodied Helen’s legacy.”

Okoro added, “As an agency, we want to continue to amplify the voices of creative women and non-binary individuals by giving them support, mentorship, and the opportunity to thrive in a widely male-dominated field. Our hope is to uplift this generation and create a more diverse, equitable, and truly inclusive future for our industry.”

Daniel Bonner and Bas Korsten, global chief creative officers at Wunderman Thompson stated, “Creativity takes courage, just as it took courage for Helen Lansdowne Resor to blaze a trail as one of the industry’s pioneers and first female creatives. It’s an honor to continue this tradition and invite female and non-binary students into the Wunderman Thompson family and give them a space to hone their creative thinking by working alongside the incredible creative talent across our global network.” 

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