India – Creative agency Wunderman Thompson Kolkata launches ‘#ItsOurNature’ film for Tata Tiscon, a GreenPro certified rebar brand, encourages people to act responsibly on World Environment Day.
According to Wunder Thompson Kolkata, enough and more has already been said about climate emergency and the need to adopt ways and means to reduce our impact on the environment. However, it’s not yet enough to trigger the world into action. The vast majority doesn’t yet see the need to adopt sustainable lifestyles. Therefore, despite all the climate talks by world leaders, rampant malpractices continue across the globe.
‘#ItsOurNature’ is a digital film conceptualised by Wunderman Thompson Kolkata that was released on World Environment Day to get people to act responsibly towards their environment. The campaign has been rolled out under the Tata Tiscon Go Green, the sustainability initiative by the brand.
Commenting on the brand’s new content, Satyajit Maity, chief of marketing and sales, branded products and retail, Tata Steel, said, “Tata Tiscon is not just India’s largest home building brand, it is India’s 1st rebar brand to receive GreenPro certification. It’s our nature to care for the environment through our processes, products and communications. We are also dedicated to promote this message across the value chain and stakeholders we touch upon.”
Meanwhile, T. V. Srinivas Shenoy, chief commercial officer, long products, Tata Steel, “At Tata Steel, we are going to great lengths to ensure sustainability of our products. We have taken special care to reduce water usage and energy consumption. We are also managing our wastes better and depending more and more on renewable energy. Sustainability is not adestination. It’s a journey and we are at it every day.”
Commenting on the campaign, Arjun Mukherjee, VP & senior ECD, Wunderman Thompson, Kolkata, said, “As a species, we humans have cared and nurtured ourselves for thousands of years against all kinds of hostilities and today we rule the Earth. But now is the time to see the environment threat as real and once again do whatever it takes to ensure our own survival.”
Moreover, Vijay Jacob Parakkal, senior VP & managing partner, Wunderman Thompson Kolkata, said, “The World Environment Day is a wake-up call for us to cherish nature and care for it because that is the only way we can live sustainably. We at Wunderman Thompson Kolkata are proud to partner with Tata Steel to create this very relevant film for World Environment Day, for brand Tata Tiscon. The film portrays the harmony of nature with a gentle reminder to do our bit, lest we forget.”
The film is the centrepiece of a larger campaign, #ItsOurNature, rolled out digitally to engage thousands of Tata Tiscon channels partners and customers across India.
