Sydney, Australia – United Nations Development Program (UNDP), top organization in helping countries eliminate poverty and achieve sustainable economic and human development, has appointed creative and CRM agency Wunderman Thompson Australia, to be its lead digital experience agency in its upcoming advocacy campaign.
The campaign, which is also in partnership with global creative company Activista and IT service management firm Mindpool, is deemed to be the largest climate advocacy campaign of this era and looks to launch the first phase in late October. It aims to engage millions of people in the drive towards an equitable and green recovery from the global pandemic.
Through the campaign, UNDP will be ensuring they collectively meet the ambitions of the Sustainable Development Goals (SDGs), a universal call to action to end poverty, protect the world, and ensure that by 2030 all people enjoy peace and prosperity.
Boaz Paldi, United Nations Development Program’s global partnership and engagement manager, noted that creativity and technology are two of the necessary tools they need to achieve, which are the Sustainable Development Goals by 2030 and the move towards green transition.
“It’s why Wunderman Thompson has been the perfect partner for us – an agency with passionate people with the right expertise to help us in our journey to make these goals reality,” said Paldi.
Lee Leggett, the chief executive officer at Wunderman Thompson Australia, commented, “This project is close to our hearts here at Wunderman Thompson. It’s why we’re all so incredibly proud to be part of it and work alongside the United Nations Development Program to create work that inspires change for a better world.”