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WPP to acquire marketing technology agency Bower House Digital

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Australia – Global creative transformation company WPP has agreed to acquire the business of Bower House Digital, a marketing technology services agency located in Australia. Through the acquisition, Bower House Digital will be joining Ogilvy’s global network, further strengthening its ability to deliver technology-driven marketing solutions for clients.

Bower House Digital designs, builds, and deploys digital experiences for clients including Aesop, Bunnings, and Bupa, as well as Target, and Myer. It specialises in implementing Salesforce Marketing Cloud solutions.

The acquisition is aligned with WPP’s accelerated growth strategy and focused M&A approach to building on existing digital experience capabilities.

Rose Herceg, WPP’s president for Australia and New Zealand, said, “Companies are seeking one integrated communications solution that combines creativity, technology and data. Bower House Digital’s knowledge in marketing technology will further strengthen our digital expertise in Australia and New Zealand. I’m excited to welcome the Bower House Digital team and clients to WPP.”

Meanwhile, Andy Main, Ogilvy’s global CEO, noted that Bower House Digital has a dynamic team of experts with a track record of delivering truly personalised digital experiences for some of the world’s most recognisable brands. 

“We look forward to driving impact and fueling growth for our clients by scaling Bower House Digital’s capabilities at the intersection of creativity, consultancy, production and operational services across our global network,” said Main.

Bryan Dobson and Meg Quinn, Bower House Digital’s co-founders, commented, “Joining WPP and Ogilvy’s global network represents the next stage in our growth. We are so proud of what our company has achieved, the culture we have created and the team we have assembled over the past five years. Fusing our digital marketing knowledge with the creative powers of Ogilvy will build even bigger and better opportunities for our people and clients.”

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