Mumbai, India – Martech network Wondrlab has acquired performance marketing agency NEON. This is Wondrlab’s newest acquisition, alongside WYP and Opportune, and follows its 2021 US$7m funding round.
Wondrlab advocates a full-funnel approach to helping brands win. This acquisition strengthens Wondrlab’s promise by enabling its clients to straddle brand creation as well as monetisation. This is especially necessary for building a first-party digital landscape to survive in a cookie-less future.
NEON uses data, creativity, and deep platform understanding to successfully deliver bottom-of-the-funnel campaigns. Since its inception, the agency has helped more than 100 brands grow, by delivering on conversions and leads.
Saurabh Varma, founder and CEO at Wondrlab, said “Meher and his team share our passion for building incredible solutions that straddle both products and service. As the teams come together, it will help us deliver a seamless full-funnel experience for our clients. Super exciting.”
Meanwhile Meher Patel, founder at NEON, commented, “We are excited to be a part of the Wondrlab family. The ambition to build India’s first Network is exciting to say the least. The singular focus on delivering on the full-funnel seamlessly is exciting. What is even more exciting is the ability of the Group to have real skin in the game. Our journey at Neon gets new wings.”
