Indonesia – With over 15 years of experience in digital media with stints at GroupM, Omnicom Group, and Publicis Groupe, Praveen Pandey is appointed to the role of principal partner for performance at Wavemaker Indonesia. This is a comeback for Pandey to the GroupM family, where in 2011, he was with MediaCom as its associate director.
Through his industry experience, Pandey has worked with numerous clients with a wide portfolio of brands like Unilever, Volkswagen Group, Bose, P&G, Tata Motors, Cipla, and Shell, amongst others. He has also worked with a few starts-up in the earlier part of his career.
In his new role at Wavemaker, he will be responsible for leading the performance media & e-commerce business for one of the leading beauty tech brands globally – L’Oréal.
“In continuous effort to strengthen Wavemaker Indonesia, I’m happy to welcome Praveen Pandey. He will help in building stronger agency capabilities and [strengthen] operational excellence on performance media. The landscape is moving fast and every Ad-investment are expected to have better return over the time,” said Amir Suherlan, MD of Wavemaker Indonesia.
Pandey shares that he is excited to rejoin the GroupM family and Wavemaker for the Indonesia market. He remarked that GroupM’s culture has had a huge role in shaping him as an individual and in his success as a professional.
“I am excited to re-join GroupM family in Indonesia. My endeavour is to move the client’s business with the help of enablers like platforms, people and processes. That said, it will be a great learning experience for me at Wavemaker, as we know how the new normal of digital has significantly shifted, I am keen to unlearn and re-learn to keep pace,” said Pandey.
He adds, “In the age of AI, ML, and data-driven marketing solutions, digital marketing can redefine the grammar of marketing. I am privileged to join ‘positively provoked’ culture of GroupM’s Wavemaker.”
Wavemaker in Malaysia has also recently unveiled a roster of new senior leaders. Amongst others, the new appointments included the elevation of Sheley Lim, its former head of digital, to become its new GM.
