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Wavemaker Malaysia unveils new key leadership roster

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From left to right: Brandon Chang, Ravi Singh, Ryan Foo, Sheley Lim, Usman Bin Tahir, Aw Wai Choong, Eldon D’Cruz, and Cindy Chia
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Malaysia – Ramping up Wavemaker Malaysia’s capability to take advantage of the huge growth opportunities in the market, the media agency has announced new leadership appointments. This includes the elevation of Sheley Lim, former head of digital at Wavemaker Malaysia, to step into the new role of general manager

Lim has been in the industry for 18 years, 14 of which have been with GroupM. She has been instrumental in Wavemaker Malaysia’s own digital transformation journey, and her connectedness to the Wavemaker network and personal contribution to the incredible work created in the region makes her qualified to drive the agency’s growth ambition and clients.

Commenting on her elevation, Lim said, “I am excited about unleashing the full potential of Wavemaker Malaysia. My vision for the agency is to focus on a people-first company by creating an open and inclusive culture where everyone can have their voices heard and share ownership for the direction and future of the company, create and deliver fantastic, meaningful work for our clients and inspire and excite talent with our Wavemaker Provocative Planning mantra.”

Aside from Lim’s elevation, Wavemaker Malaysia has also announced the appointment of Usman Bin Tahir as the new senior business director, Ryan Foo as the new business director, and Aw Wai Choong as the new regional planning director, as well as Chua Shu Jien as the new business director. They will be joining Brandon Chang, Ravi Singh, Eldon D’Cruz, and Cindy Chia as the executive leadership of Wavemaker Malaysia.

Gordon Domlija, Wavemaker’s CEO for APAC, commented that he is filled with genuine excitement and expectation at what they can achieve together.

“Effective leadership is increasingly a collective effort, bringing together exceptional talent, and combining their experiences and expertise to create a whole agency which is far greater than the sum of its individual parts. The future is bright and full of opportunity for Wavemaker in Malaysia,” said Domlija.

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