APAC – Tinder and its parent company, Match Group have released their latest ad campaign featuring Mean Girls actor Jonathan Bennett to help remind users how to avoid online financial scams and toxic behaviours.
The campaign follows Tinder’s recent in-app safety messages that rolled out across Southeast Asia as well as the public awareness campaign Match Group launched in January to help remind users of ways everyone can protect themselves from online scams.
In the campaign, Bennett reminds audiences to be aware of how the people you meet through the app can sometimes be romance scammers and toxic manipulators, portraying examples such as ‘love-bombers’, ‘money seekers’, and ‘posturers’.
Talking about the campaign, Bennett said, “Fans have a lot of fun celebrating all their favourite memes and quotes every October 3, but it’s also important that we can take this day to acknowledge some important lessons about how we interact with others online. We want everyone to continue to recognise this day, while also being more aware of the types of common behaviours of online scammers to watch out for.”
Stephanie Danzi, SVP of global marketing at Tinder, also mentioned, “At Tinder, we are proud to lead on safety efforts and create campaigns that are both beneficial and culturally relevant that can help drive more awareness and make dating safer on our app and across online platforms.”
“On World Romance Scam Prevention Day, we are educating our users of all ages on ways to protect themselves, so they do not fall victim to online fraudulent scams,” she added.
Meanwhile, Kathy Waters, executive director, Advocating Against Romance Scammers, commented, “Advocating Against Romance Scammers created this day to help bring together every global entity affected by the scams to increase awareness and help others understand the severity of the controlled manipulation in order for the fraud to succeed. We appreciate that Match Group and Tinder have joined our efforts and are doing their part to help raise awareness for their users on their platforms.”
