Singapore – Bumble, the women-first dating app, has launched a suite of new product features in Singapore designed to make dating ‘kinder and more fun’ for Singaporean singles in 2023.
The first new Bumble feature, Speed Dating, brings retro speed dating events to the online dating experience, allowing members to go in ‘blind’ and prioritise personality over physical attraction. This feature requires people to start conversations without seeing any pictures of the other person, with profile photos hidden for the first three minutes of messaging.
The experience is available in Bumble’s Date Mode and people on Bumble can RSVP directly within the app each week. Speed Dating pairings are based on location, age and gender preferences.
“Bumble’s new Speed Dating experience in the app brings the fun back to dating in 2023! This feature creates intrigue and anticipation in a low-pressure environment, and allows the Bumble community to build connections based on personality and shared interests, which are much truer indicators of compatibility than looks,” said Lucille McCart, Bumble’s APAC communications director.
Bumble’s new features also include Compliments, which gives Bumble members the opportunity to be even more intentional about starting the conversation in a positive way. Compliments is a message before match feature that allows members to stand out by sending a note before connecting.
To this, McCart commented, “At Bumble we believe in the power of positivity and kindness, and that when a compliment is the foundation of a conversation, you are setting the stage for the connection to begin in the best possible way. Sending a compliment on Bumble can be as simple as sending a kind message when you come across someone’s profile whom you share a common interest with, such as music taste or favourite movie.”
The final feature in the newly announced product bundle is Recommend to a Friend, which allows the Bumble community to play cupid and help find their friends new connections. If you come across a profile on Bumble that’s not right for you but might be for someone you know, you can now directly share a link to their Bumble profile.
“We all know that feeling when you come across a profile that ticks all the boxes of your bestie. Now you can help your friends find dates by sharing the profile of their perfect match with them,” said McCart.
Bumble has also recently released its ‘Breaking Barriers: Getting Real About Dating During CNY With Mum’ campaign which features a heart-to-heart conversation between mother and daughter, tackling their thoughts on dating.
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