Singapore – The popular dating app Bumble has surpassed the $2b milestone in terms of the amount of user spending across App Store and Google Play installs globally, according to the latest data from data.ai.
According to the data, Bumble was the second most downloaded dating app worldwide in the last 12 months ending June 2023, ranking behind Tinder and Hinge, but steaming ahead of counterparts like Happn and Bumble Inc.’s Badoo.
Moreover, revenue also tracked highest in the US, totaling $400m over the last 12 months, followed this time by the UK at $54m.
“Dating and matchmaking are now mobile-native habits. Finding friends is a natural extension of this behavior. The launch of Bumble for Friends is a testament to the success of Bumble and expands their offerings to a new cohort of users. The app also has the added benefit that a successful match increases stickiness and usage,” data.ai said in a press statement.
It should be noted that Bumble recently launched its new spinoff app called ‘Bumble for Friends’. The new app, a spinoff of the main app’s ‘friend mode’, focuses on genuine friendship connections in the user’s local area with an emphasis on meeting up in real life.
“Conversely, dating apps are designed to be deleted: the more successful the matches, the more likely users delete or abandon the app. In this case, Bumble has created a value proposition that can follow you throughout your life stages and relationship statuses,” data.ai also added.
