Hong Kong – The Marketing Society’s Hong Kong board has announced the addition of three people to its staff in 2023. They include Andreas Krasser, CEO of DDB Group Hong Kong, Geraldine Chew, general manager of branding and corporate communications at K11 Concepts Limited, and Nixon Cheung, head of commercial and brand at Hong Kong Tramways. This addition supports the board’s aim of developing The Marketing Society in Hong Kong by giving it new life and a distinct purpose.
Krasser, a marketing leader, possesses over 15 years of industry experience, with 13 years dedicated to DDB Group, including 10 years in Hong Kong and three in Korea.
“It is a great honour to become a board member of the Marketing Society. I hope that my background will contribute to bringing marketers and agencies closer together in a unified pursuit to showcase Hong Kong’s creativity on the world stage. This city is brimming with creative energy, waiting for the chance to demonstrate its potential to the world,” Krasser said
Meanwhile, With over two decades of experience in various roles spanning Singapore, Mainland China, Malaysia, London, and Hong Kong, Chew spent eight years at Uniplan before joining K11 a year ago.
“I am thrilled to be joining the board of The Marketing Society. It is an honour to be part of an organization that has been at the forefront of the dynamic marketing industry for many years. I recently had the chance to meet with some of our members, and I left feeling totally energized. It’s clear that the next five years is certainly going to be more interesting than the last five,” Chew said
Lastly, Cheung brings 14 years of experience in the transportation sector, including five years as Head of Commercial and Brand at HK Tramways and General Manager at tramplus, where he holds dual roles.
“Joining the board of The Marketing Society Hong Kong fills me with immense pride. Here, we are the melting pot of dynamic ideas, shaped by the unique rhythm of Hong Kong – its energy, its diversity, its spirit. I am excited to be a part of the vision of The Marketing Society to make a meaningful impact, resonating with the heartbeat of Hong Kong,” he said.
The newly appointed board members will work together with the current Hong Kong staff to pursue the Society’s purpose of fostering leadership and raising the bar for marketing practices in the wider region.
Natalie Truong, The Marketing Society Hong Kong chair, said, “These are very exciting times for us in the energetic melting pot that is Hong Kong, and I am thrilled to have these three brilliant new board members join The Marketing Society Hong Kong. I am confident in their collective expertise and passion that will help to shape The Marketing Society Hong Kong – not only on the world stage, but one that will embody the spirit and aspirations of this vibrant city.”
Meanwhile, Sophie Devonshire, CEO at The Marketing Society, remarked, “Together, with our new leadership and expanded board, The Marketing Society are committed to driving positive change, promoting thought leadership, fostering collaboration, and embracing diversity within our community. We aim to create an inclusive platform that empowers marketers and propels Hong Kong’s marketing industry to new heights.”
