Hong Kong – Media and marketing communications agency PHD has appointed Antony Yiu as its new chief executive officer in Hong Kong, effective immediately. He will lead PHD’s vision, development, operations and talent growth in his new role.
In addition, he will also be responsible for driving digital transformation, addressing data privacy issues and maximising the use of AdTech and MarTech across clients’ businesses.
With over 20 years of in-depth experience in digital and performance media across the US and APAC, he joins PHD Hong Kong from DBS Bank (Hong Kong) Limited, where he was most recently the senior vice president of digital acquisitions and martech.
He has also a vast background in working with B2B and B2C clients on consumer marketing across various industries, including finance and travel. His experience expands across multifaceted aspects of media, building brands from the ground up and launching new start-up products.
Speaking of his new role, Yiu said, “I am excited to join the PHD family and bring my experience to transform PHD into a next-generation agency. The mission is to lead PHD as an innovative, agile, and result-driven agency, uniting our talents at all levels to deliver thought leadership and award-winning work.”
He added, “My focus is on driving innovation and business transformation with our clients. Now is the time for PHD to be courageous, be different, and leave our mark in the agency-client ecosystem.”
Meanwhile, James Hawkins, CEO at PHD APAC, commented, “Antony makes the leap over from client to agency, bringing a strong character, a fresh perspective and a bold ambition that will inspire our people and enable growth for our clients. With his diverse skillsets, we are eager to see what the next chapter brings for the Hong Kong office with Antony at the helm.”