Singapore — Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia.
As part of the agreement, Teads will act as the exclusive local reseller in Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, and Taiwan for the 2026–2027 period, while the Indonesian market will be included on a non-exclusive basis. Samsung Ads will continue to handle the Singapore market directly.
The partnership enables advertisers to access Samsung Ads’ CTV native ad formats, providing opportunities to deliver brand-safe, viewable experiences at scale.
Teads said the Samsung Ads offering supports advanced targeting and campaign planning, including dayparting, device and television model, screen size, newly activated devices, and internet service provider data. These capabilities aim to give advertisers greater control and insights to optimise campaigns within premium home environments.
Moreover, Samsung Ads CTV home screen advertising also supports a range of formats tailored to viewer behaviour and screen technology. Booking options through Teads include rotational placements for scalable reach, as well as roadblocks offering 100% Share of Voice for high-impact campaigns.
Emmanuel Fischmeister, SVP business development, APAC, Teads, said, “This partnership represents a powerful evolution of Teads’ omnichannel capabilities in APAC. By placing high-impact native ads directly on Samsung Smart TV home screens, we allow brands to show up in the new ‘front page of the living room,’ where discovery begins and decisions are made.”
Emmanuel added, “This pre-content moment delivers a uniquely high-value window for brands to connect with consumers when their attention, interest, and readiness to engage are at their strongest.”
Alex Spurzem, managing director ANZ & Oceania, Samsung Ads, also said, “Partnering with Teads across Southeast Asia markets as well as Hong Kong and Taiwan allows brands to tap into the strength of the Samsung Ads ecosystem with confidence and transparency. Together we are helping advertisers navigate a fast-evolving CTV landscape and look forward to working with brands to unlock a future-ready, data-rich and creative-first solution to capture consumer attention in the moments that matter.”
