Tag: vietnam
Vietnam – TikTok Shop has launched a new campaign for its 6.6 Birthday Sale, aiming to spotlight and drive greater engagement with its Shop button feature. Created in partnership with independent creative agency The Friday, the campaign is built around the idea “Touch Shop, Fall in Love With Deals”,...
Singapore — Mastercard is encouraging travel enthusiasts to explore more of Southeast Asia through its new “Phone. Passport. Mastercard.” campaign, bringing regional travel simpler, more rewarding and easier to navigate. Rolling out across Indonesia, Malaysia, Singapore, Thailand, the Philippines...
![[Market Expansion] VinPearl x PH](https://marketech-apac.com/wp-content/uploads/2026/06/Market-Expansion-VinPearl-x-PH.png)
Manila, Philippines – Vinpearl is stepping up its Southeast Asia expansion strategy with a fresh slate of partnerships in the Philippines, as Vietnam’s tourism giants compete harder for regional travellers, MICE demand, and digital travel bookings. The hospitality and leisure group has signed memorandums...
For Tu Thai, one of the most significant milestones of her tenure was creating a cohesive brand architecture that could unite every aspect of Techcombank's business under a single vision.
Vietnam – Suntory PepsiCo Vietnam has launched a new campaign for TEA+, repositioning its leading RTD tea brand to appeal to younger Vietnamese consumers by blending a sharper cultural narrative with its Japanese tea craftsmanship and Suntory heritage. Developed by MullenLowe Mishra, the campaign is...
Vietnam – Happiness Saigon has launched the ‘Việt Mockup Library’, an open-source platform built from real media placements across Vietnam, designed to give local creatives a more relevant, market-accurate canvas for presenting their work. Developed by the agency’s creative team, the assets are intended...
According to the study, travel behaviour in the region has shifted from being largely aspirational to more intentional, as travellers become more cautious about spending and rely increasingly on familiar brands.
![[Appointment] Anuroopa Pereira x Redhill MD](https://marketech-apac.com/wp-content/uploads/2026/05/Appointment-Anuroopa-Pereira-x-Redhill-MD.jpg)
Singapore – Redhill has appointed Anuroopa Pereira as Managing Director of its Singapore business, handing her oversight of operations across Singapore, Vietnam, and the Philippines. Based in Singapore, Pereira will lead business growth, client advisory, stakeholder engagement, profitability, and talent...
Manila, Philippines – Jollibee has been ranked as the largest chicken quick-service restaurant (QSR) chain in Southeast Asia by value sales, according to Euromonitor International’s Consumer Foodservice 2026 study. The ranking was based on 2025 value sales and placed Jollibee at the top of the region’s...
Vietnam – Dentsu has appointed Thu Nguyen as Chief Executive Officer of dentsu Vietnam, effective 1 May 2026, strengthening leadership in one of Southeast Asia’s fastest-growing markets. In his new role, Thu will lead dentsu Vietnam’s integrated offering, with responsibilities spanning client growth,...
