Tag: Video advertising
Singapore — Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. As part of the agreement, Teads will...
According to the company, its video advertising solutions have the capability to deliver experiences on the small screen using proprietary technology design and deep integrations into their curated supply.
As screen-fatigued audiences start spending more time outside, they would still look for ways to get entertained by brands, thus, the 'rebirth' of this ad platform.
The study by InMobi reveals the latest status quo of programmatic video advertising in Southeast Asia, amplified by the video consumption during the pandemic.
The new research by SpotX reports that 70% of OTT consumers in APAC watch at least once a week.
The acquisition of AdColony will allow Digital Turbine to expand further its media services platform through in-game advertising.
The partnership between Aniview and White Ops comes in relevance with the rise of video content, and advertisers creating video ad content.
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