Tag: Indonesia
Jakarta, Indonesia — Singapore-founded Alpha Story has launched its AI-powered marketing and communications platform in Indonesia, Alpha Echo, aiming to make professional PR, brand strategy and marketing tools more accessible for the country’s millions of micro, small and medium-sized enterprises (MSMEs)....
Surabaya, Indonesia — Korean-based healthcare company Wellness Innercell has signed a representative office partnership agreement in Surabaya, Indonesia, marking a strategic step in its expansion into the country and strengthening its presence across Southeast Asia. The partnership, running from...
Jakarta, Indonesia — Microsoft has appointed Gunawan Susanto as General Manager for Indonesia, tasking the technology veteran with leading the company’s next phase of AI, cloud, and business growth in one of Asia’s fastest-growing digital economies. The appointment comes as Microsoft expands its long-term...
Indonesia — Dentsu Indonesia has launched a behaviour-led campaign for digestive health brand Fibe Mini, using everyday eating habits to encourage Indonesians to think differently about their daily fibre intake. Rather than relying on traditional health messaging, the campaign was designed to shift Fibe...
Indonesia – Indonesia’s digital economy continues to grow rapidly, driven by mobile-first consumers, social-led discovery, and the rise of creator-driven commerce. As content, community, and transactions converge within platforms, marketers are shifting from linear funnels to always-on, adaptive strategies...
Jakarta, Indonesia — Indosat Ooredoo Hutchison (Indosat), Adobe, and Indonesia’s Ministry of Creative Economy (Kemenekraf) have announced a strategic partnership aimed at accelerating growth within the country’s creator economy by helping more Indonesians turn digital skills and creativity into real...
Jakarta, Indonesia — Moonfolks is doubling down on its shopper and experiential marketing capabilities by naming marketing veteran Mahendro Sasonko as the new General Manager of Moonfolks Shopex to accelerate growth in its fastest-expanding business units. Launched in 2022, Moonfolks Shopex has become...
![[Partnership] M&S Franchise Deal](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-MS-Franchise-Deal.jpg)
Manila, Philippines – British retailer Marks & Spencer is officially returning to the Philippines through a new franchise partnership with Indonesian retail giant PT Mitra Adiperkasa Tbk (MAP), marking a fresh chapter for the brand’s Southeast Asia growth strategy. The new agreement will see MAP...
Singapore — Mastercard is encouraging travel enthusiasts to explore more of Southeast Asia through its new “Phone. Passport. Mastercard.” campaign, bringing regional travel simpler, more rewarding and easier to navigate. Rolling out across Indonesia, Malaysia, Singapore, Thailand, the Philippines...
Indonesia – Sasa Santan, the coconut milk brand under PT Sasa Inti, has launched a new Idul Adha campaign that reinforces its presence in festive cooking traditions centred on qurban dishes such as gulai kambing (Indonesian goat meat curry). The campaign builds on the brand’s ongoing collaboration with...
