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    • Marketing Technology Awards 2026
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  • Home
  • About the Awards
  • Categories
  • Enter the Awards
    • Eligibility
    • Entry Fee
    • How to Enter
    • Judging Criteria
    • Request Nomination Kit
    • Entry Submission
  • Jury
  • Finalists
  • Winners
  • Sponsors
  • Contact Us
  • Other Events
    • Marketing Technology Awards 2026
    • Retail & E-commerce Excellence Awards Asia Pacific 2026
    • Empowered Women Awards 2026
    • NEXT Awards Asia Pacific 2026

Gala Dinner: July 2026

Venue: Malaysia

Dress Code: Formal Attire

100

24

60

60

days

hours

minutes

seconds

Submit your Entry
April 17, 2026 11:59 pm
KEY DATES

ENTRIES DEADLINE

17 APRIL 2026

Judging Period

4-15 MAY 2026

FINALISTS ANNOUNCEMENT

25 MAY 2026

AWARDS NIGHT

JULY 2026

50
CATEGORIES

Explore 50 categories that honours the innovators behind impactful content marketing. From Marketing Campaigns that engage and inspire to Industry-focused initiatives that drive relevance and results, these awards celebrate creativity, strategy, and measurable impact across the Asia-Pacific content marketing landscape.

Why you should enter?

AGENCIES

Why you should enter?

BRANDS

Why you should enter?

MARTECH

Step into the spotlight and gain recognition for your creativity and strategy. Enter the Content Marketing Awards 2025 and stand alongside the leaders driving content marketing excellence in Asia-Pacific!

SUBMIT ENTRY

JUDGING CRITERIA

For Marketing Campaigns, your entries will be assessed across the following four key areas.

For Industry-focused Campaigns, your entries will be assessed across the following four key areas.

Grand Jury

MARKETECH APAC brings together a distinguished panel of industry leaders and experts from across the
region, entrusted with recognising the most outstanding work in content marketing. Led by the Heads of Jury,
every entry is judged with fairness, accuracy, and passion.

Heads of Jury

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Simone Tam

CEO, Greater Bay Area
dentsu
Hong Kong

Simone leads the dentsu group of agencies across media, creative, and customer experience in Hong Kong and across Greater Bay Area. Recognized as one of the top 5 Women CEOs Leading Change in Asia by Campaign Magazine, Agency Leader of the Year by Marketing Interactive, she also won the Grand Winner of Empowered Women Leader by Marketech APAC in 2023. Simone has served as a jury member for prestigious awards like Cannes, Spikes and Effie.

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Tim Green

Chief Creative Officer APAC
Edelman
Singapore

Tim Green is APAC Chief Creative Officer at Edelman, a role he has held for five years. With over 25 years of global agency experience, he has shaped some of the world’s most important brands, including Samsung and Microsoft, creating work that becomes part of culture and delivers measurable impact. A highly awarded creative leader, Tim is a multiple Cannes Lions winner and believes brands earn relevance through trust, human insight, and creativity.

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Rajat Basra

Chief Executive Officer
Omnicom Media
Indonesia

Rajat Basra is a visionary leader who spearheaded the establishment of Omnicom Media Group Indonesia, scaling it from one employee to over 500+ professionals. As President Director, he oversees Omnicom Media management leading agencies including OMD, PHD, Hearts, UM, Initiative, and BBDO, driving innovation and growth across the portfolio. Globally recognized as a Top 10 CEO, Rajat’s leadership reflects his ability to build organizations, inspire teams, and shape the future of marketing communications.

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Andrew Pinto

Vice President, Unifi Brand and Marketing
Telekom Malaysia
Malaysia

Andrew Pinto is an accomplished marketing leader with over 15 years of experience across brand strategy, digital innovation, and integrated marketing. As Vice President of Brand & Marketing at Unifi, Telekom Malaysia, he oversees the full marketing portfolio—spanning brand, media, digital, and social—across Unifi’s consumer, mobile, TV, and business segments.

Since joining in 2021, Andrew has played a pivotal role in transforming Unifi’s brand narrative, accelerating demand generation, and elevating its market presence through culturally resonant, high-impact campaigns. His leadership has helped position Unifi as Malaysia’s preferred digital partner across households and businesses.

Prior to Telekom Malaysia, Andrew served as Head of Marketing at Mudah.my, where he led brand repositioning efforts that revitalized user growth and industry relevance. He also spent over a decade with McCann Worldgroup as Group Director & Head of Momentum, leading brand development and integrated engagement for global and regional clients. He later joined Isobar Malaysia as General Manager, spearheading the agency’s digital transformation and growth into a market leader.

Known for building high-performing teams and driving measurable outcomes, Andrew brings a blend of strategic vision and hands-on execution that continues to shape marketing excellence.

Jury Members

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Jordan Heathfield

Head of Strategy, Insights & Connections
Assembly APAC
Singapore

Jordan Heathfield, Head of Strategy, Insights and Connections for Assembly APAC, leads at the intersection of brand, culture, and commercial growth. Within Assembly, an agency of Builders, he leverages 16+ years of experience helping clients like Lenovo, Nike, Toyota, and Mandarin Oriental navigate complex cultural nuances around the globe. Jordan connects strategic rigour with creative ambition, ensuring ideas, media, and technology combine to drive meaningful impact and unlock growth across today’s fragmented landscape.

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Ezura Shazween

SAVP Content Marketing
Astro
Malaysia

Ezura is a seasoned marketing leader with extensive experience in driving audience engagement through innovative content strategies with over 18 years of experience across the IT, telecommunications, media and entertainment sectors. Currently serving as Senior Assistant Vice President of Content Marketing at Astro, she specializes in bridging the gap between storytelling and digital performance. Ezura excels at bridging data-driven performance with culturally resonant storytelling to build premium brand identities.

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Yen Ong

Head Of Marketing
BSH Home Appliances
Malaysia

Yen is a senior marketing leader with over 20 years of experience driving brand growth across the automotive, entertainment, and home appliance industries. Her expertise spans brand strategy, digital, social media, and integrated marketing initiatives that deliver measurable commercial impact. Currently serving as Head of Marketing at BSH Home Appliances Malaysia, she leads brand, product, trade, and e-commerce marketing, driving growth through data-driven marketing, branded experiences, and Direct-to-Consumer strategies that scaled D2C share from 2% to 8%.

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Prashant Sukhwani

Vice President Marketing
Burger King
India

Prashant SUkhwani is a seasoned marketer with a demonstrated history of excelling in the Consumer Good & Food Retail industry.

He is skilled in Business Strategy, Brand Building, Marketing Management, Digital Marketing, Brand Launches, Market Research and Innovations Management.

He is experienced in handling both flagship and fledgling brands with complex value chains.

In his current role, he is the Vice President of Marketing for Burger King India.

With more than 90 awards in his career so far, including a win at Clio Awards as well as a Cannes Shortlist, he has been jury member for leading industry awards as well as a guest lecturer in leading B schools.

Recently, he has been featured in Marketing 40 Under 40 by Impact Magazine.

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Shirley Tangkilisan

Managing Director
Burson
Indonesia

Shirley Tangkilisan is a communications professional with over 15 years of experience in Indonesia’s Public Relations industry, with expertise spanning technology, lifestyle and ESG communications. As Managing Director of Burson Indonesia, she leads the team in delivering strategic counsel and earned-first storytelling across diverse sectors. Shirley has spearheaded multiple award-winning initiatives and is passionate about advancing reputation, driving meaningful business and societal impact through compelling PR storytelling.

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Jessica Lee

Chief Marketing Officer
Coolblog Malaysia
Malaysia

After nearly two decades in marketing, I still believe in willingness to learn, unlearn, and adapt. My journey has taken me through multinational and local companies before I chose to challenge myself in the fast-paced F&B retail world with Tealive. Being part of its 45-day rebranding was a rare, hands-on experience. With a career rooted in food, I stay close to commercial realities while nurturing teams through coaching, curiosity, and continuous learning.

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Blessy Townes

Vice President & Head of Digital Marketing and Branding
Discovery Hospitality
Philippines

Blessy Townes is a digital marketing thought leader with over two decades of expertise, including 14 years in hospitality. At Discovery Hospitality, she drives advertising, branding, and digital transformation for award-winning homegrown brands as well as clients beyond the group and sector. Known for impactful campaigns that spark brand love, deliver strong business results, and drive direct bookings beyond benchmarks, she is a sought-after speaker across APAC and the U.S. Blessy holds a Master’s in Advertising and served as Professor for a Day at The Hong Kong Polytechnic University’s School of Hotel and Tourism Management.

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Helen Hidvegi

Vice President, Marketing and Communications
Doctor Anywhere
Singapore

Helen Hidvegi is Vice President, Marketing & Public Relations at Doctor Anywhere, leading brand, growth, and communications to build one of Southeast Asia’s most trusted digital healthcare ecosystems. With 25+ years across APAC and Europe, she has delivered $100M+ incremental revenue and $2B+ earned media, scaling category-defining brands at Warner Bros. Discovery (HBO Max), Netflix, Mars, L’Oreal and Nestle. She is known for turning culture-led storytelling into sustained commercial growth.

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Siddhartha Varma

Marketing Director Asia Pacific & India
Ducati Asia Pacific
Thailand

As Marketing Director for Asia Pacific and India at Ducati Motor Holding, I lead marketing strategies across 18 countries, overseeing budget management, lead generation, and brand management. I drive social and digital initiatives, public relations campaigns, and sales team training to ensure a consistent brand experience across diverse markets. With over seven years in this role, I focus on market planning, consumer engagement, and sales management, aligning initiatives with Ducati’s long-term objectives.

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Danielle Eleazar-Ocampo

Head of Brand Marketing
Goldilocks Bakeshop Inc.
Philippines

With over a decade of experience in brand marketing, Dani has built her career across top FMCG companies such as Rebisco and Del Monte before transitioning into leadership roles in high-growth, tech-enabled organizations. She served as Head of Marketing at Foodpanda and Angkas, and is currently the Head of Brand Marketing at Goldilocks Bakeshop Inc. Beyond her corporate work, she is an “alumna” and recognized as one of MARKETECH APAC’s Empowered Woman in Marketing. Outside of work, she is a devoted wife and mother to a 20-month-old son, and also finds fulfillment as a part-time lecturer at Ateneo de Manila University.

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Trent Sutton

Chief Marketing Officer
Harcourts International
Australia

Trent Sutton is Chief Marketing Officer at Harcourts International, leading brand strategy and innovation for a global real estate network across 11 countries. With more than two decades of marketing leadership, he has driven growth and engagement for major Australian and global brands including McDonald’s Australia, the NRL, ClubsNSW and McGrath Estate Agents. Trent specialises in strategic brand development, integrated campaigns and leveraging technology to deliver measurable business impact.

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Steve Fontanot

Commercial Managing Director, Asia Pacific, Havas Red
Havas
Australia

Steve Fontanot has spent over 22 years shaping the direction of earned, social, and
experiential marketing across Asia Pacific. In his current role of Commercial Managing Director for APAC at Havas Red, he has founded agencies, built high performing teams, and created standout work for some of the region’s most influential brands.

A dynamic industry voice, frequent speaker, and multi award winning practitioner,
Steve brings fearless creative and commercial ambition to his role as a Judge for the
2026 Content Marketing Awards Asia Pacific.

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Chua Mei Xin

Head of Marketing, MY & SG
Mead Johnson Nutrition
Malaysia

Currently leading marketing for Malaysia and Singapore, Mei Xin oversees a comprehensive remit across medical, brand, integrated media, and e-commerce. She brings a distinctive perspective shaped by regional leadership in the nutrition, household, and food categories across ASEAN. Operating confidently across regulated and non-regulated environments, Mei Xin’s core strength lies in consumerizing science to drive sustained, data-led growth and market share turnarounds. With a proven track record of winning integrated campaigns, she evaluates creative excellence through a rigorous lens of evidence-based storytelling, regional nuance, and commercial impact.

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Albet R. Buddahim

Vice President, Head of Marketing
Mega Prime Foods Inc.
Philippines

Albet Buddahim is the Vice-President and Heads Marketing for MEGA Prime Foods Inc.

Noteworthy accolades include being named the Asia Digital Marketer of the Year 2020 by the Asia Marketing Federation and receiving the First Young Market Master Award for Digital Business Building in 2017.

Albet’s extensive expertise spans Marketing, eCommerce, Media, and Brand-building, gained from leadership roles such as former CMO of L’OREAL Group Philippines and Asia Digital Business Platform Leader of P&G Asia.

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Marisha Lakhiani

Chief Growth Officer
Mindvalley
Malaysia

Marisha Lakhiani is the Chief Growth Officer at Mindvalley, where she’s led the company past $150M in revenue using AI agents, lean marketing systems, and psychology-driven strategies. With deep expertise in subscription models, CAC/LTV optimization, and performance marketing, she builds scalable growth machines without scaling headcount. Marisha is also a global speaker, featured at Ad World, Meta AI Summit, and YouTube Works, sharing real-world insights on AI-powered marketing and behavioral growth tactics.

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Joao Flores

Chief Creative Officer
Monks
Singapore

Bringing creativity back to the boardroom” that’s the life purpose of an ex-professional football player turned into a visionary creative lead. With a globalista journey that started more than 22 years ago across Europe, the Middle East and now in Asia for the last 8 years, gaining accolades and recognition while growing business, challenging the status-quo and pioneering the New Era of Creativity.

The first with 3 years with Dentsu, being promoted to Chief Creative Officer, and in the last 5 years rapidly growing the Monks with an integrated creative technology vision.

From leading the APAC region through crafted connected ecosystems, to leading the Global Recognition and Excellence Program for the Monks, defining the value of creativity for this new era and improving global credibility with focus on Interactive Creative Tech achieving 187 Wins, 8 Grand Prix and 35 Gold in 2024 and 2025.

He’s now transforming how creativity, tech and data work together, reimagining new AI
Workflows with the commitment to create human-craft ideas with a positive impact in culture.

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Kean Yew Lim

Vice President of Marketing Asia
Monster Energy
Singapore
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Kiron Kesav

Chief Strategy Officer APAC
PHD
Malaysia

In a career spanning 19 years, Kiron has spent the last 7 of those with Omnicom Media Group.

He is currently the Chief Strategy Officer for the APAC region at PHD leading the strategy vision for the company across the region along with business growth, innovation, and digital transformation.

Kiron has been a lifelong student of the why behind human behaviours and a firm believer in the power of creativity. Most of the things he loves doing has been at the crossroads of psychology and creativity – be it advertising, short-filmmaking, acting, writing, workshop-design, or doing voice-overs.

He is regularly invited to be a speaker, panelist and writer at various forums like BFM Radio Podcasts, Singapore ATS, MDA d-conference and other industry forums.

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Jayss Rajoo

Director of Marketing and Food Innovation
Pizza Hut
Singapore

Jayss Rajoo is a local and regional award-winning marketing and commercial leader with over 20 years of experience driving brand growth and business transformation. She is known for blending advanced technology with bold, culturally relevant creative to build brands that resonate and perform. At Pizza Hut Singapore, she has led tech-enabled personalization, creative automation, and pop-culture-driven platforms—using generative and predictive AI to turn insight into demand, relevance, and measurable business impact.

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Fiona Liao

Group Chief Marketing, Communications & Sustainability Officer
Pos Malaysia Berhad
Malaysia

Fiona Liao is the Group Chief Marketing, Communications, and Sustainability Officer at Pos Malaysia, where she leads the company’s marketing, communications, product, philately, and sustainability functions. With a focus on strengthening Pos Malaysia’s brand equity, she drives innovative brand engagement initiatives and revenue generation activities. Fiona brings over 25 years of experience across industries such as finance, education, logistics, and hospitality, having worked with renowned global brands like Hyatt, Prudential, and DHL. Holding an MBA in Marketing from Hawaii Pacific University, Fiona is passionate about building trust and creating meaningful connections to ensure a better, sustainable future.

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Emir Shafri

Chief Creative Officer
Publicis Groupe
Malaysia

As Publicis Groupe Malaysia’s CCO, Emir works with a talented bunch of misfits to drive creativity across Leo, Digitas, Prodigious and Publicis Media. Over the past years, this team was Malaysia’s creative agency of the year at Campaign Asia AOY, Cannes Lions, Spikes Asia, ADFEST, TikTok Ad Awards and Kancil Awards, plus Malaysia’s #1 agency at the Campaign Brief Creative Rankings.

What drives Emir is his love for the crazy, exciting “what ifs” on the intersection of tech, creativity and humanity. With a bit of luck, some of these “what ifs” have earned recognition at shows including Cannes Lions, EFFIES (winning Malaysia AOY 3X in a row), WARC (Global and APAC), SXSW Interactive Innovation Award, London International Awards, New York Festivals, One Show, Clios, ADC Tomorrow Awards, Spikes Asia, ADFEST and MAD STARS.

Emir currently chairs the 4As Malaysia Creative Council, which oversees the Kancil Creative Festival, and has judged at shows including Cannes Lions, NY Festivals, ADFEST, Spikes Asia, One Show Asia, EFFIES, Google YouTube Awards, Dubai Lynx and MAD STARS. Emir also served as the Kancil Awards Jury Chairperson, where he worked with industry leaders to revamp Malaysia’s premier creative award show, including building the most diverse gender, expertise, and independent outfit jury representation in the show’s history.

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Maika Randini

Chief Marketing Officer
Sun Life
Indonesia

Maika Randini (Kikie) is a distinguished marketing and commercial leader with over 21 years of experience shaping brands, accelerating growth, and leading transformation across the financial services sector. As Chief Client and Marketing Officer at Sun Life Indonesia, she leads brand, communications, customer experience, and data and analytics, including advancing data-driven decision-making across the organization, as well as syariah initiatives. Renowned for bridging strategic vision with disciplined execution, she champions digital innovation to expand financial literacy and access to protection, while actively supporting initiatives that empower women and families.

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Andrew Pinto

Vice President, Unifi Brand and Marketing
Telekom Malaysia
Malaysia

Andrew Pinto is an accomplished marketing leader with over 15 years of experience across brand strategy, digital innovation, and integrated marketing. As Vice President of Brand & Marketing at Unifi, Telekom Malaysia, he oversees the full marketing portfolio—spanning brand, media, digital, and social—across Unifi’s consumer, mobile, TV, and business segments.

Since joining in 2021, Andrew has played a pivotal role in transforming Unifi’s brand narrative, accelerating demand generation, and elevating its market presence through culturally resonant, high-impact campaigns. His leadership has helped position Unifi as Malaysia’s preferred digital partner across households and businesses.

Prior to Telekom Malaysia, Andrew served as Head of Marketing at Mudah.my, where he led brand repositioning efforts that revitalized user growth and industry relevance. He also spent over a decade with McCann Worldgroup as Group Director & Head of Momentum, leading brand development and integrated engagement for global and regional clients. He later joined Isobar Malaysia as General Manager, spearheading the agency’s digital transformation and growth into a market leader.

Known for building high-performing teams and driving measurable outcomes, Andrew brings a blend of strategic vision and hands-on execution that continues to shape marketing excellence.

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Elaine Tai

Head of Brand, Southeast Asia
VIVAIA
Hong Kong

Elaine Tai joins VIVAIA as Head of Brand, overseeing Southeast Asia and Hong Kong,
Taiwan and Macau, shaping a vision where elegance that cares for tomorrow. Recognized among Asia Pacific’s Top 10 Marketing Leaders (2025), Elaine brings extensive regional experience as a marketing leader across fashion and lifestyle brands including GEOX, Furla, Shanghai Tang (Richemont Group), and SUGAR (Tinno Mobile Group). She has also led brand marketing and positioning for international luxury houses such as Brunello Cucinelli, Brioni, and Paule Ka, affiliated brands of The Swank. Known for culturally nuanced storytelling and strategic brand building, she creates community‐centered brand experiences that translate global brand DNA into locally resonant narratives across Asia.

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Park Wannasiri

Chief Creative Officer
VML
Thailand

Park Wannasiri is a creative leader with over 20 years in advertising, shaping iconic brands including Netflix, KFC, Heineken, and Mercedes-Benz. Awarded at Cannes Lions, D&AD, The One Show, Spikes, and Clio, he is a Cannes and regional jury member and CCO of the Year at the 2024 AdPeople Awards. He is known for unconventional ideas that solve real business problems and positively shape culture.

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Pradhana Harsaputera Sidharta

Chief Executive Officer
Volare Advertising Network
Indonesia

Pradhana Harsaputera S. is an accomplished Chief Executive Officer with experience in driving successful digital strategies and delivering measurable brand and business results. Pradhana’s expertise encompasses various areas of digital marketing, advertising and technology.

Throughout his career, Pradhana has held key leadership positions, collaborating with cross-functional teams to develop and implement comprehensive digital marketing and advertising campaigns for various companies. His data-driven approach has enabled him to optimize user experiences, has contributed to notable revenue growth and enhanced brand reputation for the organizations he has worked with. The numerous awards and accolades earned by Pradhana is a proof of his exceptional leadership skills, innovation, and the profound impact he has made on the digital industry.

Under Pradhana’s leadership, Volare has transformed from a homegrown local agency into one of Indonesia’s fastest-growing digital powerhouses. Starting from the ground up, he built a culture that blends creativity with performance, leading Volare to win multiple local and international awards, including recognitions from ADWEEK, The Drum, MMA Smarties Indonesia & APAC, Marketech APAC and Marketing Excellence Awards. His vision and leadership continue to position Volare as a leading force in Indonesia’s digital marketing landscape.

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Tyler Kim

CEO Asia Pacific
Weber Shandwick
South Korea

Tyler Kim is CEO of Weber Shandwick Asia Pacific, overseeing the agency’s growth and strategic direction across the region since 2021. A seasoned communications leader with more than 30 years of experience, he has advised multinational companies on market entry, corporate positioning, crisis and issues management, labor counsel, and marketing communications. Under his leadership, Weber Shandwick Asia Pacific has earned regional recognition from PRovoke and Campaign for its strength and impact.

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Mitesh Kothari

Co-founder and Chief Creative Officer
White Rivers Media
India

Mitesh Kothari is Co-founder and CCO at White Rivers Media, a leading independent digital agency with a 600+ strong team. He leads AI, AR, and Gen Z-focused innovation, including CapitalZ, India’s first Gen Z research lab, decoding culture and consumption. His work focuses on building marketing systems that balance cultural relevance with measurable business impact. Mitesh has spoken at the Oxford India Forum and BREW by Meta India, served as a juror at Shorty Awards, Golden Awards of Montreux, amongst many others, and mentors over 500+ emerging creative talent.

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Dissara Udomdej

Chief Executive Officer
Yell Worldwide
Thailand

From a local independent agency in Thailand to the first Thai network agency with 7
operations across Asia. Experience within the industry is also shared through mentoring, speaking, and participation on juries at various international creative forums.

WHY SPONSOR?

Sponsorship of Content Marketing Awards Asia Pacific 2026 offers a distinctive opportunity to jointly showcase your brand alongside MARKETECH-APAC, placing your company prominently within the marketing sector. Don’t miss the chance to elevate your brand!

If you want to partner with us for this event please reach out to [email protected]

ABOUT THE AWARDS

The Content Marketing Awards Asia-Pacific 2026 by MARKETECH APAC is a prestigious celebration of dynamic, creative, and impactful content-driven storytelling across the region. Honouring the trailblazers—campaigns, brands, agencies, and individuals—who are redefining how content shapes connections, builds communities, and drives business impact in today’s ever-evolving landscape.

Featuring the tagline: Showcasing Asia Pacific’s Content Marketing Excellence, the Content Marketing Awards shines a spotlight on the best of the best, recognising not only executional brilliance but also the strategic thinking, cultural resonance, and measurable impact that elevate content marketing to new heights.

Join us in this momentous celebration as we honour the visionaries shaping the future of content marketing across Asia-Pacific.

GET STARTED

Content Marketing Awards Asia Pacific Categories

The Content Marketing Awards spotlight outstanding Marketing Campaigns and Industry-focused initiatives that showcase Asia-Pacific’s content marketing excellence. Each category recognises executional brilliance, strategic thinking, cultural resonance, and measurable impact, honouring those who are elevating content marketing to new heights.

MARKETING CAMPAIGN CATEGORIES

Best Always-On Content Campaign

Celebrates brands that sustained consistent storytelling and engagement over time. Longevity, scalability, and adaptability are key measures.

Best B2B Content Campaign

Recognises campaigns targeting business professionals or industries. Judges will evaluate thought leadership, decision-maker engagement, and demand generation.

Best B2C Content Campaign

Rewards campaigns designed for everyday consumers. Creativity, cultural resonance, and audience relatability will be key.

Best Brand Awareness Campaign

Recognises campaigns that successfully elevated brand recognition and recall. Judges will look for creativity, scale, and measurable impact on brand visibility.

Best Branded Partnership Campaign

Honours campaigns created with partners, publishers, or creators where collaboration amplified impact. Judges will assess synergy and co-created value.

Best Content Campaign for Advocacy & Community Building

Celebrates campaigns that built or empowered brand communities. Judges will look at authenticity, inclusivity, and long-term impact.

Best Content Campaign for Brand Loyalty Programs

Recognises campaigns that strengthened brand loyalty via storytelling and reward-driven engagement. Success is measured through repeat participation and retention.

Best Content Campaign for Employee Engagement

Rewards internal-facing campaigns that used storytelling to strengthen workforce culture. Judges will consider creativity and impact on employee morale.

Best Content Campaign for Product Launch

Rewards campaigns that creatively introduced a new product or service through storytelling. Judges will consider buzz generation, originality, and market impact.

Best Content Campaign for Sustainability

Rewards campaigns that effectively communicated environmental sustainability messages. Judges will assess authenticity, innovation, and action-driven results.

Best Content-Led Brand Revitalisation Campaign

Honours brands that used content to reposition, refresh, or reinvent themselves. Judges will focus on creativity, market impact, and perception shift.

Best Cross-Border / Regional Content Campaign

Celebrates campaigns that scaled across multiple markets while adapting to cultural nuances. Judges will look at localisation and regional resonance.

Best Cross-Generational Content Campaign

Honours campaigns that successfully engage diverse age groups with storytelling. Judges will look for adaptability and resonance across generations.

Best Crisis Response Content Campaign

Recognises content that managed brand reputation during sensitive or crisis moments. Judges will consider timeliness, transparency, and audience trust.

Best CSR / Social Impact Content Campaign

Rewards brands that integrated social responsibility into their storytelling. Impact on communities and authenticity of execution will weigh heavily.

Best Customer Acquisition Content Campaign

Honours campaigns that effectively attracted new customers through engaging content strategies. Judges will weigh funnel clarity and conversion impact.

Best Customer Retention Content Campaign

Celebrates campaigns that nurtured loyalty and repeat engagement. Emphasis is on sustaining meaningful relationships with existing customers.

Best Data-Driven Content Campaign

Rewards campaigns that turned insights into personalised, impactful storytelling. Judges will focus on innovation in data use and measurable results.

Best Emerging Platform Content Campaign

Recognises campaigns that innovated on platforms like Discord, AR/VR, or Web3. Future-readiness and experimental creativity are rewarded.

Best Engagement-Driven Content Campaign

Recognises storytelling that prompted audiences to interact, share, and co-create. Judges will assess creativity in sparking conversations and community growth.

Best Experiential Content Campaign

Recognises activations where content was extended into live or virtual experiences. Judges will assess immersive storytelling and audience participation.

Best Influencer-Led Content Campaign

Recognises collaborations with creators where storytelling was authentic and brand-aligned. The impact of influencer credibility on audience trust will be a key factor.

Best Integrated Content Campaign

Rewards campaigns that used a mix of channels (digital, social, offline) to deliver a unified story. Judges will assess consistency, amplification, and overall effectiveness.

Best Interactive Content Campaign

Rewards campaigns that engaged audiences through quizzes, polls, gamification, or interactive storytelling. Judges will assess user participation and engagement.

Best Long-Form Content Campaign

Honours campaigns that used documentaries, branded films, or series. Depth of narrative and sustained engagement will be considered.

Best Mobile-First Content Campaign

Honours campaigns designed primarily for mobile audiences. Judges will look for creative use of mobile formats, interactivity, and accessibility.

Best Performance-Driven Content Campaign

Celebrates content that delivered strong ROI across conversions, leads, or purchases. Judges will look at attribution and measurable bottom-line results.

Best Podcast / Audio Content Campaign

Rewards campaigns that used podcasts or audio-first content to tell engaging stories. Judges will evaluate narrative depth and audience engagement.

Best Purpose-Driven Content Campaign

Celebrates campaigns that championed a social, cultural, or environmental cause. Authenticity, emotional depth, and contribution to change are vital.

Best Seasonal Content Campaign

Recognises campaigns tied to festive occasions, cultural moments, or seasonal spikes. Creativity, originality, and brand alignment are key.

Best Short-Form Content Campaign

Rewards campaigns that used TikTok, Reels, or Shorts to tell impactful stories. Judges will assess creativity within time-limited formats.

Best Social Media Content Campaign

Celebrates campaigns that leveraged social media platforms for maximum engagement and impact. This includes innovative use of reels, stories, threads, or live content.

Best Storytelling Campaign

Honours campaigns with exceptional narrative craft, emotional depth, and originality. Judges will reward fresh, memorable storytelling arcs.

Best User-Generated Content (UGC) Campaign

Celebrates campaigns that mobilised customers to co-create content. Judges will look at authenticity, community participation, and creativity.

Best Video Content Campaign

Honours campaigns where video was the central storytelling tool. Judges will assess creativity, audience engagement, and how the video translates into brand objectives.

GRAND PRIX (NOT FOR ENTRY)

Brand of the Year

This recognition is given to a brand organisation that performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, with a minimum of 10 points required to be hailed as the Grand Prix, emphasising consistent excellence across the awards program.

Agency of the Year

This recognition is given to an advertising agency which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, with a minimum of 10 points required to be hailed as the Grand Prix, emphasising consistent excellence across the awards program.

MarTech of the Year

This recognition is given to an AdTech organisation which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, with a minimum of 10 points required to be hailed as the Grand Prix, emphasising consistent excellence across the awards program.

INDUSTRY-FOCUSED CATEGORIES

Best Content Campaign in Automotive & Mobility

Recognises campaigns that connected with consumers through innovation, lifestyle, and mobility. Judges will assess creative use of storytelling to drive aspiration and action.

Best Content Campaign in Consumer Electronics & Appliances

Honours campaigns that translated product features into engaging stories. Judges will look at how storytelling simplified technology while driving desirability.

Best Content Campaign in Education & Learning

Honours content-driven initiatives that promoted schools, training programmes, or e-learning platforms. Effectiveness in making learning aspirational and accessible is vital.

Best Content Campaign in Financial Services / Fintech

Rewards campaigns that made complex financial products relatable and engaging. Judges will consider creativity, audience education, and trust-building impact.

Best Content Campaign in Food & Beverage

Rewards campaigns that creatively highlighted food, dining, or lifestyle experiences. Judges will look at sensory-driven storytelling and measurable audience impact.

Best Content Campaign in Government & Public Services

Rewards campaigns that effectively promoted civic engagement or awareness programmes. Judges will assess clarity, inclusivity, and measurable social impact.

Best Content Campaign in Healthcare & Pharmaceuticals

Recognises storytelling that promoted health awareness or product adoption with sensitivity. Judges will focus on clarity, compliance, and ability to educate or inspire.

Best Content Campaign in Media & Entertainment

Celebrates campaigns that engaged audiences around movies, music, gaming, or pop culture. Judges will look at creativity, fan engagement, and buzz creation.

Best Content Campaign in Nonprofit & NGOs

Recognises storytelling that championed social causes and mobilised support. Judges will look for authenticity, community engagement, and impact-driven narratives.

Best Content Campaign in Real Estate & Property Development

Rewards content campaigns that humanised real estate storytelling across consumer and business properties. Judges will assess creativity in positioning property value within the industry.

Best Content Campaign in Retail & Ecommerce

Honours campaigns that elevated shopping experiences through creative storytelling. Judges will assess shoppable content, omnichannel storytelling, and measurable sales impact.

Best Content Campaign in Sports & Fitness

Honours campaigns that celebrate athletes, sporting events, or active lifestyles. Judges will assess passion-driven storytelling and the ability to inspire participation or fandom.

Best Content Campaign in Technology & Innovation

Celebrates brands that simplified complex technologies into compelling stories. Judges will reward clarity, creativity, and human-centred storytelling.

Best Content Campaign in Telecommunications

Recognises campaigns that highlighted connectivity, digital lifestyle, or communication innovations. Judges will reward creativity, clarity, and cultural resonance.

Best Content Campaign in Travel & Hospitality

Honours campaigns that inspired journeys and strengthened brand preference in tourism and hospitality. Visual storytelling, emotional resonance, and cultural authenticity are key.

Get the Nomination Kit

Access the official Entry Guidelines, Entry Document, and FAQs by downloading the Nomination Kit.
Fill out the form below to receive immediate access and start your submission.

By submitting the form, I understand MARKETECH APAC's Terms & Conditions and Privacy Policy. Opt-in to receive email marketing tips, insights, invitations, product updates, and more via email from MARKETECH APAC and Content Marketing Awards Asia Pacific 2026 Sponsors. Please note that your consent is voluntary and you are under no obligation to opt-in. Even if you choose to consent now, you are welcome to come back and opt-out at any time.

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HOW TO ENTER

The process of submitting your entries for the Content Marketing Awards Asia Pacific 2026 is entirely conducted online. The deadline for the submission of entries is on 17 April 2026 at 11pm SG Time (UTC/GMT+8:00).

 

To ensure a smooth and successful submission, follow these steps when preparing your entry:

  1. Complete the Submission Document
    Use the entry document template provided in the nomination kit to craft compelling responses to the outlined questions. Be concise, adhere to the word limits, and align your responses with the judging criteria to highlight your organisation’s achievements effectively.
  2. Include Supporting Materials
    Enhance your entry with up to 5 supporting materials, such as high-resolution images (JPEG/PNG at 300 dpi), videos (via YouTube or Vimeo links), or other relevant files. These should demonstrate your organisation’s impact and innovation, adding depth and credibility to your submission.
  3. Entry Submission Form
    Fill out the official entry submission form from the website. Provide accurate contact details and ensure all required fields are completed clearly and professionally.
  4. Contacts for Shortlist Notice Form
    Fill in the required Contacts for the Shortlist Notice Form from the nomination kit. Provide contact details for each credited organisation to ensure all partners are notified of the shortlist’s success.
  5. Submit Your Entry
    Upload your completed entry document, supporting materials, and contact form via the official entry submission page before the deadline. Ensure everything is accurate and properly formatted for a seamless review process.
  6. Await Confirmation
    After submission, look out for a confirmation email acknowledging receipt of your entry. This confirms your submission is complete and in review.

Thank you for exploring the Content Marketing Awards Asia Pacific 2026 entry process. We look forward to receiving your submissions and honouring the groundbreaking advertising achievements driving creativity and innovation across the APAC region!

REQUEST NOMINATION KIT ▶
SUBMIT ENTRY NOW ▶

ELIGIBILITY

All candidates or organisations must be based or have a physical presence in the Asia-Pacific region, encompassing Southeast Asia, South Asia, East Asia, Central Asia, and Oceania.

SOUTH EAST ASIA SOUTH ASIA EAST ASIA CENTRAL ASIA OCEANIA
Brunei Afghanistan China Kazakhstan Australia
Cambodia Bangladesh HongKong Kyrgyzstan Fiji
Indonesia Bhutan Japan Tajikistan Kiribati
Laos India Mongolia Turkmenistan Marshall Islands
Malaysia Nepal North Korea Uzbekistan Nauru
Myanmar Pakistan South Korea New Zealand
Philippines Sri Lanka Taiwan Palau
Singapore Papua New Guinea
Thailand Samoa
Vietnam Tonga
Timor-Leste

Entries should showcase content marketing initiatives, including marketing campaigns and industry-focused content campaigns. All submissions must reflect work undertaken from 1 January 2024 to 28 February 2026 to qualify.

Campaigns or projects can be ongoing or temporary/experimental. Entries are eligible if they began, ended, or overlapped with the eligibility period, including those with execution or outcomes during this timeframe.

Entries may be submitted by brands, agencies, and marketing technology providers, with the option to feature the same marketing campaign in multiple categories. However, each entry must be tailored to clearly demonstrate how the work meets the criteria of the specific category entered. Each submission must be entered separately and accompanied by the corresponding entry fee.

 

ENTRY FEE

US$199
EARLY BIRD RATE
Until 6 MARCH 2026
US$299
STANDARD RATE
From 18 MARCH 2026 to 17 APRIL 2026

PAYMENT TERMS

Entry fees are payable in US Dollars (USD). Upon completion and submission of your entries, you are liable to pay the entry fee.
The MARKETECH APAC Team will send your invoice together with our bank details. As for the payment method, you can choose
between credit card/ debit card payments or bank transfers.

If you decide to pay through a credit card or debit card, the MARKETECH APAC Team will be sending you a link to make the payment
online however the amount will be converted into Philippines Peso (PhP). If you opt for the bank transfer method, you are accountable
for any associated bank fees. Ensure that you clearly specify the purpose of the transfer when making the transaction at the bank.

Once you have completed the transfer, please provide the confirmed transaction proof, clearly stating the entry/entries and invoice
number, for such payment, which will be emailed to [email protected].

Entries are considered pending until payment is made in full. If payment is not received by the final entry deadline, entries will not
move to the judging stage. All payments are final. Any ineligible or withdrawn entries cannot be refunded.

JUDGING CRITERIA

MARKETING CAMPAIGN CATEGORIES

MARKETING CAMPAIGNS CATEGORIES
  • Objective (20% – Max. of 500 words)
    • Explain the main marketing or business challenges the campaign aimed to address and the key content objectives it set. Describe why these challenges were significant for the brand and why solving them mattered. Show how the campaign set out to strengthen brand connections, drive engagement, or deliver impact through content in a meaningful way.
  • Strategy (25% – Max. of 500 words)
    • Explain the strategic thinking and content approach that guided the campaign’s development. Outline the insights that informed the big idea, including audience understanding, data, or cultural trends, and show how these were translated into a compelling content strategy. Highlight how creativity, storytelling, and channel selection aligned to achieve brand impact and audience resonance.
  • Execution (25% – Max. of 500 words)
    • Detail how the content strategy was brought to life across platforms and formats. From storytelling craft, design, and production quality to channel integration and overall experience, describe how the campaign maintained coherence, creativity, and impact. Highlight any innovative executional choices, use of emerging content formats or technologies, and how craft elevated the storytelling.
  • Results (30% – Max. of 500 words)
    • Show how the campaign delivered against its objectives with measurable outcomes such as awareness, engagement, conversion, loyalty, or ROI. Highlight where the campaign exceeded expectations, drove cultural or community impact, or created long-term brand value. Use clear data, metrics, or evidence to demonstrate how content effectiveness translated into real business and audience results.

INDUSTRY-FOCUSED CATEGORIES

INDUSTRY-FOCUSED CAMPAIGNS CATEGORIES
  • Objective (20% – Max. of 500 words)
    • Explain the key industry challenges, opportunities, or market shifts that the campaign sought to address. Describe why these issues were important within the sector and how they affected the brand, its audience, or the broader industry. Show how the campaign’s objectives were defined in relation to industry-specific needs, whether tackling misconceptions, driving innovation, building trust, or positioning the brand as a leader within its field.
  • Strategy (25% – Max. of 500 words)
    • Discuss the strategic thinking and industry insights that shaped the campaign. Outline the audience behaviours, cultural trends, or regulatory considerations that informed the content approach. Show how the strategy demonstrated a deep understanding of the sector, translating industry challenges into creative opportunities. Highlight how the campaign’s narrative and channel strategy were designed to differentiate the brand within its competitor while still resonating across broader audiences.
  • Execution (25% – Max. of 500 words)
    • Detail how the campaign brought its industry-focused strategy to life. Discuss how the content reflected the unique dynamics, language, or expectations of the industry while still remaining creative and engaging. Describe how the campaign balanced sector-specific storytelling with accessible, human-centred communication. Highlight executional choices—such as platform selection, production style, or partnerships—that made the campaign stand out within the industry context.
  • Results (30% – Max. of 500 words)
    • Discuss how the campaign delivered measurable results that were significant to both the brand and its industry. Provide evidence of outcomes such as brand leadership, customer engagement, sales growth, education, or social good. Show where the campaign raised the standard within its sector, shifted perceptions, or influenced broader industry practices. Use data, case evidence, or benchmarks to demonstrate not only success for the brand but also meaningful contribution to the industry as a whole.

ENTRY SUBMISSION

This field is for validation purposes and should be left unchanged.

Entry Details

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FIELDS - START

Maximum 14 words
(Enter up to 2 agencies; comma separated; mark with '*' the primary for the trophy)
(Enter up to 2 tech partners; comma separated; mark with '*' the primary for the trophy)
This field is hidden when viewing the form

FIELDS - END

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Upload Fields - Start



Entry Document

Note: Upload your entry document in PDF format with maximum file size of 5MB only.
Accepted file types: pdf, Max. file size: 5 MB.

Brand Logo

Note: Upload a high resolution logo with maximum file size of 5MB only.
Accepted file types: png, jpg, , Max. file size: 5 MB.

Tech Partner Logo (If Any)

Note: Upload a high resolution logo with maximum file size of 5MB only.
Accepted file types: png, jpg, , Max. file size: 5 MB.

Agency Logo (If Any)

Note: Upload a high resolution logo with maximum file size of 5MB only.
Accepted file types: png, jpg, , Max. file size: 5 MB.
This field is hidden when viewing the form

Upload Fields - End

CONTACT PERSON DETAILS



Contacts for Shortlist Notice

Note: Upload your contacts for shortlist notice document in word or PDF format with maximum file size of 5MB only.
Accepted file types: pdf, docx, Max. file size: 5 MB.

We will send you a secure payment link within the next two days. Please note that all transactions will be processed in Philippine Peso (PHP). Kindly check your email for the payment link accordingly.


PAYMENT OPTIONS

Payment instructions shall be sent through your given email address depending on your selected payment method.

Please note that entries are considered pending until payment is made in full. If payment is not received by the final entry deadline, entries will not move to the judging stage.

By submitting the form, I understand MARKETECH APAC's Terms & Conditions and Privacy Policy. Opt-in to receive email marketing tips, insights, invitations, product updates, and more via email from MARKETECH APAC and Advertising Awards Asia Pacific Sponsors. Please note that your consent is voluntary and you are under no obligation to opt-in. Even if you choose to consent now, you are welcome to come back and opt-out at any time.

Agree(Required)

2026 FINALISTS

MARKETING CAMPAIGNS CATEGORIES

Best Always-On Content Campaign

ORGANISATION: BOSCH HOME APPLIANCES (SINGAPORE)

CAMPAIGN NAME: SMARTER LIVING, EVERYDAY CARE. CARE #LIKEABOSCH

AGENCY: ADA DATA AI SOLUTIONS PTE. LTD.

Singapore
BOSCH HOME APPLIANCES

ORGANISATION: FITBAR

CAMPAIGN NAME: FITBAR ATHLETE

AGENCY: LÈNGUA

Indonesia
FITBAR

ORGANISATION: GOLDEN AGRI-RESOURCES

CAMPAIGN NAME: ALWAYS-ON CAMPAIGN

Singapore
GOLDEN AGRI-RESOURCES

ORGANISATION: LOGITECH

CAMPAIGN NAME: FRIDAY WELLNESS X LOGITECH ERGO SERIES

Vietnam
LOGITECH

ORGANISATION: MASTERCARD

CAMPAIGN NAME: IN THE LOOP: TURNING BROADCAST CREDIBILITY INTO ALWAYS‑ON B2B INFLUENCE

AGENCY: ASIAWORKS, CARAT

TECH PARTNER: LINKEDIN

Singapore
Mastercard (IN THE LOOP)

ORGANISATION: TIKTOK SHOP

CAMPAIGN NAME: PHILOSHOPHY

AGENCY: ZENO MALAYSIA

Malaysia
TIKTOK SHOP
Best B2B Content Campaign

ORGANISATION: CEBUANA LHUILLIER

CAMPAIGN NAME: KANEGOSYO CENTER: TRANSFORMING EDUCATION INTO ENTREPRENEURIAL SUCCESS

Philippines
CEBUANA LHUILLIER

ORGANISATION: DKSH HEALTHCARE

CAMPAIGN NAME: 2025 WHITEPAPER SERIES ON COMMERCIAL GO-TO-MODEL TRENDS

Singapore
DKSH MALAYSIA

ORGANISATION: M360 INC

CAMPAIGN NAME: WORK MADE SIMPLE

AGENCY: ADSPARK INC, CHILLED MILK VISUAL PRODUCTIONS

Philippines
M 360 INC

ORGANISATION: ST ENGINEERING

CAMPAIGN NAME: ENGINEERING MEETS TECHNOLOGY FOR HUMANITY

AGENCY: SALWEEN GROUP

Singapore
ST ENGINEERING

ORGANISATION: TIKTOK SHOP

CAMPAIGN NAME: TIKTOK SHOP MASTERCLASS

AGENCY: ZENO MALAYSIA

Malaysia
TIKTOK SHOP
Best B2C Content Campaign

ORGANISATION: CEBUANA LHUILLIER

CAMPAIGN NAME: BUWIS BUHAY: TURNING EVERYDAY RISK INTO DAILY PROTECTION

Philippines
CEBUANA LHUILLIER

ORGANISATION: CITYPLAZA HONG KONG

CAMPAIGN NAME: SWEETMAS

AGENCY: ANON

Hong Kong
CITY PLAZA

ORGANISATION: HONG KONG TOURISM BOARD

CAMPAIGN NAME: JELAJAH HONG KONG

Singapore
Hong Kong Tourism Board (JELAJAH HONG KONG)

ORGANISATION: TIKTOK SHOP

CAMPAIGN NAME: UNEXPECTED SELLING POINT (USP)

AGENCY: ZENO MALAYSIA

Malaysia
TIKTOK SHOP

ORGANISATION: UNIFI TV

CAMPAIGN NAME: WEDDING CRASHERS

AGENCY: GROWTHOPS ASIA

Malaysia
UNIFI TV
Best Brand Awareness Campaign

ORGANISATION: BOSCH HOME APPLIANCES (SINGAPORE)

CAMPAIGN NAME: SMARTER LIVING, EVERYDAY CARE. CARE #LIKEABOSCH

AGENCY: ADA DATA AI SOLUTIONS PTE. LTD.

Singapore
BOSCH HOME APPLIANCES

ORGANISATION: CEBUANA LHUILLIER

CAMPAIGN NAME: CEBUANAMAZING

Philippines
CEBUANA LHUILLIER

ORGANISATION: CERTIS

CAMPAIGN NAME: BUILT BY PEOPLE. DRIVEN BY PURPOSE.

Singapore
CERTIS

ORGANISATION: HOUSE OF HIRANANDANI

CAMPAIGN NAME: THE LAND OF LIVING EXCELLENCE

AGENCY: PS&CO BRAND MARKETING CONSULTANCY

India
HOUSE OF HIRANANDANI

ORGANISATION: SCOOT

CAMPAIGN NAME: SCOOT NATIONAL DAY 2024 #SCOOTHOMECOMING

AGENCY: TSL MEDIA GROUP

Singapore
SCOOT AND SINGAPORE TOURISM BOARD

ORGANISATION: SCOOT AND SINGAPORE TOURISM BOARD

CAMPAIGN NAME: MERLION MADE ME DO IT

AGENCY: VML SINGAPORE

Singapore
SCOOT AND SINGAPORE TOURISM BOARD
Best Branded Partnership Campaign

ORGANISATION: CIMB MALAYSIA

CAMPAIGN NAME: #HMMMDULU

AGENCY: ZENO MALAYSIA

Malaysia
CIMB

ORGANISATION: CITYPLAZA HONG KONG

CAMPAIGN NAME: CITYPLAZA X COCA-COLA “LIVE HAPPY CHEERS!”

AGENCY: BUTTON CREATIONS

Hong Kong
CITY PLAZA

ORGANISATION: GCASH

CAMPAIGN NAME: GCASH SURPRISE BIRTHDAY SHAKE AWAY

AGENCY: SVEN, CREO

Philippines
GCASH

ORGANISATION: HONG KONG TOURISM BOARD

CAMPAIGN NAME: THAILAND MUSIC COUNTDOWN – HONG KONG SPECIAL STAGE

Thailand
Hong Kong Tourism Board (JELAJAH HONG KONG)

ORGANISATION: HOUSE OF HIRANANDANI

CAMPAIGN NAME: THE LAND OF LIVING EXCELLENCE – CREATOR PARTNERSHIP SERIES

AGENCY: PS&CO BRAND MARKETING CONSULTANCY

India
HOUSE OF HIRANANDANI

ORGANISATION: LOGITECH

CAMPAIGN NAME: POP ICON KEYS – THE LAUNCH WITH CLINIQUE AS THE BEST LIFESTYLE PARTNERSHIP

Vietnam
LOGITECH

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: MALAYSIA AIRLINES X MANCHESTER UNITED: PROUD SUPPORTERS OF SUPPORTERS

AGENCY: IMAGINARY FRIENDS

Malaysia
MALAYSIA AIRLINES

ORGANISATION: SCOOT AND SINGAPORE TOURISM BOARD

CAMPAIGN NAME: MERLION MADE ME DO IT

AGENCY: VML SINGAPORE

Singapore
SCOOT AND SINGAPORE TOURISM BOARD

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: UNSTOPPABLE REDS: FROM ANFIELD TO HONG KONG

AGENCY: LEO HONG KONG, DENTSU HONG KONG

Hong Kong
STANDARD CHARTERED BANK
Best Content Campaign for Advocacy & Community Building

ORGANISATION: CEBUANA LHUILLIER

CAMPAIGN NAME: HOW HAPPIEST PINOY EVOLVED INTO A MULTI-VOICE PLATFORM FOR FILIPINO RESILIENCE

Philippines
CEBUANA LHUILLIER

ORGANISATION: FITBAR

CAMPAIGN NAME: FITBAR ATHLETE

AGENCY: LÈNGUA

Indonesia
FITBAR

ORGANISATION: NOVARTIS MALAYSIA

CAMPAIGN NAME: LIVING WELL, LIVING LONGER

Malaysia
NOVARTIS MALAYSIA

ORGANISATION: PRUDENTIAL INDONESIA

CAMPAIGN NAME: CUAP: STORIES FOR PROTECTION ACCESS (TR: CERITA UNTUK AKSES PERLINDUNGAN)

Indonesia
PRUDENTIAL

ORGANISATION: SAVE THE CHILDREN HONG KONG

CAMPAIGN NAME: CHILDREN’S CHAMPION AWARD 2024

Hong Kong
SAVE THE CHILDREN
Best Content Campaign for Brand Loyalty Programs

ORGANISATION: CEBUANA LHUILLIER

CAMPAIGN NAME: 24K REWARD BRANCH RAID

Philippines
CEBUANA LHUILLIER

ORGANISATION: CITYPLAZA HONG KONG

CAMPAIGN NAME: SWEETMAS

AGENCY: ANON

Hong Kong
CITY PLAZA
Best Content Campaign for Product Launch

ORGANISATION: BONCHON THAILAND

CAMPAIGN NAME: THE UNREVEALED MENU REVEAL

AGENCY: WINTER EGENCY

Thailand
BONCHON THAILAND

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: A330NEO: THE FLIGHT OF YOUR DREAMS

Malaysia
MALAYSIA AIRLINES

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: TIME FOR CHIANG MAI

Malaysia
MALAYSIA AIRLINES

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: SC INVEST – TIME FOR WHAT TRULY MATTERS

AGENCY: DENTSU HONG KONG, LEO HONG KONG

TECH PARTNER: MSL, ACCENTURE SONG

Hong Kong
STANDARD CHARTERED BANK

ORGANISATION: UNIFI TV

CAMPAIGN NAME: WEDDING CRASHERS

AGENCY: GROWTHOPS ASIA

Malaysia
UNIFI TV
Best Content Campaign for Sustainability

ORGANISATION: ABOITIZ FOODS

CAMPAIGN NAME: EVERYMEAL

Philippines
ABOITIZ FOODS

ORGANISATION: MOBIUS FOUNDATION & WARNER BROS. DISCOVERY

CAMPAIGN NAME: EMBERS OF HOPE – THE FIGHT FOR OUR FUTURE

India
WARNER BROS. DISCOVERY

ORGANISATION: PT. TELKOMSEL

CAMPAIGN NAME: FROM PRESENCE TO PURPOSE: TURNING AN ENTERPRISE EVENT INTO ENVIRONMENTAL IMPACT

Indonesia
TELKOMSEL

ORGANISATION: RHB BANK

CAMPAIGN NAME: BELONGING: TURNING OLD CLOTHES INTO NEW HOPE

AGENCY: THE SHOUT GROUP

Malaysia
RHB BANK

ORGANISATION: SENTOSA DEVELOPMENT CORPORATION

CAMPAIGN NAME: THE SENTOSA SUSTAINABILITY TRAVELLING EXHIBITION

Singapore
SENTOSA DEVELOPMENT CORPORATION
Best Content-Led Brand Revitalisation Campaign

ORGANISATION: BONCHON THAILAND

CAMPAIGN NAME: THE REALEST CONTENTS

AGENCY: WINTER EGENCY

Thailand
BONCHON THAILAND

ORGANISATION: GUARDIAN

CAMPAIGN NAME: OWN YOUR BEAUTIFUL

AGENCY: THE SHOUT GROUP

Malaysia
GUARDIAN

ORGANISATION: HOCK LEE COFFIN SDN BHD

CAMPAIGN NAME: REVITALISING A 30-YEAR-OLD MALAYSIAN MANUFACTURER THROUGH CONTENT-LED

AGENCY: MOTION BRANDING SDN BHD

Malaysia
HOK LEE COFFIN SDN BHD

ORGANISATION: PUEBLO DE ORO DEVELOPMENT CORPORATION “PDO”

CAMPAIGN NAME: PUEBLO DE ORO BRAND REVITALIZATION CAMPAIGN

Philippines
Pueblo de Oro Development Corporation “PDO”

ORGANISATION: SINGAPORE ALLIANCE FOR RESPONSIBLE DRINKING (SARD)

CAMPAIGN NAME: HOW MUCH IS TOO MUCH?

AGENCY: LOKI PTE LTD

Singapore
SINGAPORE ALLIANCE FOR RESPONSIBLE DRINKING
Best Cross-Border / Regional Content Campaign

ORGANISATION: CIMB GROUP HOLDINGS BERHAD

CAMPAIGN NAME: CIMB GROUP MEDIA DAY 2025: A CROSS-BORDER ENGAGEMENT FOR ASEAN LEADERSHIP

Malaysia
CIMB

ORGANISATION: GARDENS BY THE BAY

CAMPAIGN NAME: FROM SINGAPORE TO SOUTHEAST ASIA: BRINGING GARDENS BY THE BAY TO REGIONAL TRAVELLERS

AGENCY: TRIPZILLA

Singapore
GARDENS BY THE BAY

ORGANISATION: MARS WRIGLEY

CAMPAIGN NAME: MARS WRIGLEY SHOPPABLE STORYTELLING SERIES THROUGH PDP VIDEOS

AGENCY: ADA GLOBAL

Malaysia
MARS WRIGLEY

ORGANISATION: MR.DIY PHILIPPINES

CAMPAIGN NAME: MR.DIY’S “RUSH: A STORY OF TOGETHERNESS” TURNING HOLIDAY CHAOS INTO CONNECTION

Philippines
MRDIY

ORGANISATION: SKYSCANNER

CAMPAIGN NAME: INFINITE LOCAL: SCALING TRAVEL CONTENT WITHOUT BORDERS USING AI

AGENCY: IN MARKETING WE TRUST

Australia
SKYSCANNER
Best CSR / Social Impact Content Campaign

ORGANISATION: AIS

CAMPAIGN NAME: COUNTDOWN TO THE TASTE OF TOMORROW

AGENCY: WINTER EGENCY

Thailand
AIS

ORGANISATION: CEBUANA LHUILLIER

CAMPAIGN NAME: MONEY GURO: TURNING FINANCIAL LITERACY INTO A DAILY DIGITAL HABIT

AGENCY: MINDLAB DIGITAL AGENCY

Philippines
CEBUANA LHUILLIER

ORGANISATION: GOVERNMENT SERVICE INSURANCE SYSTEM

CAMPAIGN NAME: GSIS ADOPT-A-SCHOOL PROGRAM

Philippines
GOVERNMENT SERVICE INSURANCE SYSTEM

ORGANISATION: GRAB

CAMPAIGN NAME: GRAB WOMAN DRIVER – MELAJU DENGAN SYANTIEK

AGENCY: LÈNGUA

Indonesia
GRAB

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: ANTI-FRAUD CAMPAIGN 2025

AGENCY: SECRET TOUR (HK) LIMITED

Hong Kong
STANDARD CHARTERED BANK
Best Customer Acquisition Content Campaign

ORGANISATION: CONVERGE ICT SOLUTIONS

CAMPAIGN NAME: POWER OF X

AGENCY: MCCANN PHILIPPINES

Philippines
CONVERGE

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: SAVE TO PLAY, PLAY TO SAVE

AGENCY: LEO HONG KONG, DENTSU HONG KONG

Hong Kong
STANDARD CHARTERED BANK

ORGANISATION: UNIFI MOBILE

CAMPAIGN NAME: UNIFI DEVICE FIESTA

AGENCY: GROWTHOPS ASIA

Malaysia
UNIFI
Best Customer Retention Content Campaign

ORGANISATION: CEBUANA LHUILLIER

CAMPAIGN NAME: KUMUSTAHAN: TURNING CLAIMS INTO MOMENTS OF CARE AND GRATITUDE

Philippines
CEBUANA LHUILLIER

ORGANISATION: CEBUANA LHUILLIER

CAMPAIGN NAME: PASASALAMAT: A CELEBRATION OF GRATITUDE AND FINANCIAL INCLUSION

Philippines
CEBUANA LHUILLIER
Best Data-Driven Content Campaign

ORGANISATION: NU TEA

CAMPAIGN NAME: NU2RISTIK

AGENCY: LÈNGUA

Indonesia
NUTEA

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: SALARY INTELLIGENCE – BONUS SAVER PERFORMANCE ENGINE

AGENCY: DENTSU HONG KONG, HUNGRY DIGITAL

Hong Kong
STANDARD CHARTERED BANK
Best Emerging Platform Content Campaign

ORGANISATION: GCASH

CAMPAIGN NAME: GCASH RUN CLUB ON STRAVA

AGENCY: SVEN

Philippines
GCASH

ORGANISATION: MARS WRIGLEY

CAMPAIGN NAME: MARS WRIGLEY IN-APP COMMERCE ACTIVATION

AGENCY: ADA GLOBAL

Malaysia
MARS WRIGLEY
Best Engagement-Driven Content Campaign

ORGANISATION: CITYPLAZA HONG KONG

CAMPAIGN NAME: SWEETMAS

AGENCY: ANON

Hong Kong
CITY PLAZA

ORGANISATION: GCASH

CAMPAIGN NAME: GCASH BIRTHDAY CAMPAIGN

AGENCY: KINESSO

TECH PARTNER: MOVING WALLS

Philippines
GCASH

ORGANISATION: PRUDENTIAL INDONESIA

CAMPAIGN NAME: BUILDING TRUST THROUGH REAL STORIES WITH CERITA PRUTEKSI

Indonesia
PRUDENTIAL

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: SAVE TO PLAY, PLAY TO SAVE

AGENCY: LEO HONG KONG, DENTSU HONG KONG

Hong Kong
STANDARD CHARTERED BANK
Best Experiential Content Campaign

ORGANISATION: AXE PHILIPPINES

CAMPAIGN NAME: AXE SWEET SIDE

AGENCY: BRIDGESPR

Philippines
AXE

ORGANISATION: AYALALAND MALLS, INC. – ONE AYALA

CAMPAIGN NAME: WORLD ON A PLATE

Philippines
AYALALAND MALLS INC., – ONE AYALA

ORGANISATION: CITYPLAZA HONG KONG

CAMPAIGN NAME: CITYPLAZA X NBA “LIVE THE GAME!”

AGENCY: NEONET

Hong Kong
CITY PLAZA

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: ANTI-FRAUD CAMPAIGN 2025

AGENCY: SECRET TOUR (HK) LIMITED

Hong Kong
STANDARD CHARTERED BANK

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: SAVE TO PLAY, PLAY TO SAVE

AGENCY: LEO HONG KONG, DENTSU HONG KONG

Hong Kong
STANDARD CHARTERED BANK
Best Influencer-Led Content Campaign

ORGANISATION: AMAZON SG

CAMPAIGN NAME: AMAZON PRIME BIG DEAL DAYS WARM UP 2025 THE CREATOR HOUSE

AGENCY: TSL MEDIA GROUP, SOCIAL MAKERS

Singapore
AMAZON SG

ORGANISATION: CIMB MALAYSIA

CAMPAIGN NAME: #HMMMDULU

AGENCY: ZENO MALAYSIA

Malaysia
CIMB

ORGANISATION: HONG KONG TOURISM BOARD

CAMPAIGN NAME: HONG KONG NIGHTS OUT

Singapore
Hong Kong Tourism Board (JELAJAH HONG KONG)

ORGANISATION: LE MINERALE

CAMPAIGN NAME: BEYOND THE FINISH LINE: FUELING THE FIRST-TIME MARATHONER

AGENCY: INVINYX

Indonesia
LE MINERALE

ORGANISATION: SASHA

CAMPAIGN NAME: REDEFINING RED: MANUFACTURING SOCIAL PERMISSION IN A JUDGMENTAL MARKET

AGENCY: INVINYX

Indonesia
SASHA

ORGANISATION: PRUDENTIAL INDONESIA

CAMPAIGN NAME: CUAP: STORIES FOR PROTECTION ACCESS (TR: CERITA UNTUK AKSES PERLINDUNGAN)

Indonesia
PRUDENTIAL

ORGANISATION: SCOOT

CAMPAIGN NAME: SCOOT SG60 NATIONAL DAY CAMPAIGN

AGENCY: WE COMMUNICATIONS

Singapore
SCOOT AND SINGAPORE TOURISM BOARD

ORGANISATION: UNIFI TV

CAMPAIGN NAME: WEDDING CRASHERS

AGENCY: GROWTHOPS ASIA

Malaysia
UNIFI TV
Best Integrated Content Campaign

ORGANISATION: CITIBANK SINGAPORE LIMITED AND MASTERCARD ASIA/PACIFIC PTE LTD

CAMPAIGN NAME: CITI MASTERCARD MILLION DOLLAR GIVEAWAY

AGENCY: SPARK FOUNDRY, NINE: TWENTYEIGHT

Singapore
Mastercard (CITI MASTERCARD MILLION DOLLAR GIVEAWAY)

ORGANISATION: CITYPLAZA HONG KONG

CAMPAIGN NAME: STREETS OF CHRISTMAS JOY

AGENCY: NEONET

Hong Kong
CITY PLAZA

ORGANISATION: HONG KONG TOURISM BOARD

CAMPAIGN NAME: CHINESE NEW YEAR MUSIC VIDEO WITH THE KUANS

Malaysia
Hong Kong Tourism Board (JELAJAH HONG KONG)

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: A330NEO: THE FLIGHT OF YOUR DREAMS

Malaysia
MALAYSIA AIRLINES

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: TIME FOR CHIANG MAI

Malaysia
MALAYSIA AIRLINES

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: SC INVEST – TIME FOR WHAT TRULY MATTERS

AGENCY: DENTSU HONG KONG, LEO HONG KONG

TECH PARTNER: MSL, ACCENTURE SONG

Hong Kong
STANDARD CHARTERED BANK

ORGANISATION: UNIFI TV

CAMPAIGN NAME: WEDDING CRASHERS

AGENCY: GROWTHOPS ASIA

Malaysia
UNIFI TV
Best Interactive Content Campaign

ORGANISATION: CITYPLAZA HONG KONG

CAMPAIGN NAME: CITYPLAZA X NBA “LIVE THE GAME!”

AGENCY: NEONET

Hong Kong
CITY PLAZA

ORGANISATION: HERS PROTEX

CAMPAIGN NAME: BANYAK AKSI BARENG MAXI

AGENCY: LÈNGUA

Indonesia
HERS PROTEX

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: SAVE TO PLAY, PLAY TO SAVE

AGENCY: LEO HONG KONG, DENTSU HONG KONG

Hong Kong
STANDARD CHARTERED BANK

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: SC INVEST – TIME FOR WHAT TRULY MATTERS

AGENCY: DENTSU HONG KONG, LEO HONG KONG

TECH PARTNER: MSL, ACCENTURE SONG

Hong Kong
STANDARD CHARTERED BANK
Best Long-Form Content Campaign

ORGANISATION: GOVERNMENT OF MONGOLIA

CAMPAIGN NAME: GO MONGOLIA BRAND FILM

AGENCY: EDELMAN

Mongolia
GOVERNMENT OF MONGOLIA

ORGANISATION: HONG KONG TOURISM BOARD

CAMPAIGN NAME: LOVE ON THE CLOCK

Philippines
Hong Kong Tourism Board (LOVE ON THE CLOCK)

ORGANISATION: MOBIUS FOUNDATION & WARNER BROS. DISCOVERY

CAMPAIGN NAME: EMBERS OF HOPE – THE FIGHT FOR OUR FUTURE

India
WARNER BROS. DISCOVERY

ORGANISATION: RHB BANK

CAMPAIGN NAME: FORGIVENESS: A TRUE STORY THAT TURNED NATIONAL UNREST INTO COLLECTIVE HEALING

AGENCY: THE SHOUT GROUP

Malaysia
RHB BANK

ORGANISATION: SIDO MUNCUL SUSU JAHE

CAMPAIGN NAME: MENDEKATKAN KEHANGATAN (TR: CLOSER THROUGH WARMTH)

AGENCY: VOLARE ADVERTISING NETWORK – FUTURAMA

Indonesia
SIDO MUNCUL SUSU JAHE
Best Performance-Driven Content Campaign

ORGANISATION: BOSCH HOME APPLIANCES (SINGAPORE)

CAMPAIGN NAME: SMARTER LIVING, EVERYDAY CARE. CARE #LIKEABOSCH

AGENCY: ADA DATA AI SOLUTIONS PTE. LTD.

Singapore
BOSCH HOME APPLIANCES

ORGANISATION: CONVERGE ICT SOLUTIONS

CAMPAIGN NAME: POWER OF X

AGENCY: MCCANN PHILIPPINES

Philippines
CONVERGE

ORGANISATION: MARS WRIGLEY

CAMPAIGN NAME: MARS WRIGLEY DIRECT-TO-CART REVOLUTION

AGENCY: ADA GLOBAL

Malaysia
MARS WRIGLEY

ORGANISATION: SHELL HELIX

CAMPAIGN NAME: SHELL HELIX EXPERIENCE

AGENCY: MSQ – BRIQ

Indonesia
SHELL HELIX

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: SALARY INTELLIGENCE – BONUS SAVER PERFORMANCE ENGINE

AGENCY: DENTSU HONG KONG, HUNGRY DIGITAL

Hong Kong
STANDARD CHARTERED BANK
Best Podcast / Audio Content Campaign

ORGANISATION: PCCW GLOBAL

CAMPAIGN NAME: BITS, BYTES & BEYOND PODCAST

Hong Kong
PCCW GLOBAL

ORGANISATION: UM SPECIALIST CENTRE (UMSC)

CAMPAIGN NAME: Q-RATED PODCAST: CURATED HEALTH TALK, COMPLEX TURNS EASY

Malaysia
UM SPECIALIST CENTRE

ORGANISATION: UNIFI BUSINESS

CAMPAIGN NAME: UNIBIZITY

AGENCY: GROWTHOPS ASIA

Malaysia
UNIFI BUSINESS
Best Purpose-Driven Content Campaign

ORGANISATION: AIR SELANGOR

CAMPAIGN NAME: AIR SELANGOR 2025 FESTIVE VIDEOS – BAHAGIA

Malaysia
AIR SELANGOR

ORGANISATION: CANVAS SINGAPORE

CAMPAIGN NAME: MELISA TEO’S TWO RIVERS EXHIBITION

AGENCY: MAD ABOUT MARKETING CONSULTING

Singapore
CANVAS SINGAPORE – MAD ABOUT MARKETING

ORGANISATION: CEBUANA LHUILLIER

CAMPAIGN NAME: MONEY GURO: A PURPOSE-DRIVEN CONTENT ECOSYSTEM FOR FINANCIAL INCLUSION

AGENCY: MINDLAB DIGITAL AGENCY

Philippines
CEBUANA LHUILLIER

ORGANISATION: HERS PROTEX

CAMPAIGN NAME: HERS FOR HER

AGENCY: LÈNGUA

Indonesia
HERS PROTEX

ORGANISATION: NOVARTIS MALAYSIA

CAMPAIGN NAME: LIVING WELL, LIVING LONGER

Malaysia
NOVARTIS MALAYSIA
Best Seasonal Content Campaign

ORGANISATION: CITYPLAZA HONG KONG

CAMPAIGN NAME: SWEETMAS

AGENCY: ANON

Hong Kong
CITY PLAZA

ORGANISATION: GOLDEN AGRI-RESOURCES

CAMPAIGN NAME: GAR FESTIVE TRILOGY: JOLLY QUIZMAS, LUNAR LEGENDS, RAMADAN RAYA RUSH

Singapore
GOLDEN AGRI-RESOURCES

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: THOUSAND-MILE HORSE: JOURNEYING TOGETHER IN THE YEAR OF THE HORSE

AGENCY: IMAGINARY FRIENDS

Malaysia
MALAYSIA AIRLINES

ORGANISATION: MEDIACORP PTE LTD

CAMPAIGN NAME: SG60 SHAPING TOMORROW

AGENCY: MEDIACORP BRAND STUDIO

Singapore
MEDIACORP PTE LTD

ORGANISATION: MR.DIY PHILIPPINES

CAMPAIGN NAME: MR.DIY’S RUSH: A STORY OF TOGETHERNESS – TURNING HOLIDAY CHAOS INTO A CONNECTION

Philippines
MRDIY

ORGANISATION: STARBUCKS

CAMPAIGN NAME: STARBUCKS: INVITE JOY

AGENCY: WAVE CREATIVE GROUP

Philippines
STARBUCKS
Best Short-Form Content Campaign

ORGANISATION: CITYPLAZA HONG KONG

CAMPAIGN NAME: STREETS OF CHRISTMAS JOY

AGENCY: NEONET

Hong Kong
CITY PLAZA

ORGANISATION: DR DERMIS

CAMPAIGN NAME: DR DERMIS GALACTOMYCES SHORT FORM CONTENT CAMPAIGN

Malaysia
DR. DERMIS

ORGANISATION: SINGAPORE ALLIANCE FOR RESPONSIBLE DRINKING (SARD)

CAMPAIGN NAME: HOW MUCH IS TOO MUCH?

AGENCY: LOKI PTE LTD

Singapore
SINGAPORE ALLIANCE FOR RESPONSIBLE DRINKING
Best Social Media Content Campaign

ORGANISATION: CITYPLAZA HONG KONG

CAMPAIGN NAME: CITYPLAZA X COCA-COLA “LIVE HAPPY CHEERS!”

AGENCY: BUTTON CREATIONS

Hong Kong
CITY PLAZA

ORGANISATION: HONG KONG TOURISM BOARD

CAMPAIGN NAME: CHINESE NEW YEAR MUSIC VIDEO WITH THE KUANS

Malaysia
Hong Kong Tourism Board (JELAJAH HONG KONG)

ORGANISATION: SCOOT AND SINGAPORE TOURISM BOARD

CAMPAIGN NAME: MERLION MADE ME DO IT

AGENCY: VML SINGAPORE

Singapore
SCOOT AND SINGAPORE TOURISM BOARD

ORGANISATION: SHELL HELIX

CAMPAIGN NAME: SHELL HELIX EXPERIENCE

AGENCY: MSQ – BRIQ

Indonesia
SHELL HELIX

ORGANISATION: UNIFI TV

CAMPAIGN NAME: WEDDING CRASHERS

AGENCY: GROWTHOPS ASIA

Malaysia
UNIFI TV
Best Storytelling Campaign

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: A330NEO: THE FLIGHT OF YOUR DREAMS

Malaysia
MALAYSIA AIRLINES

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: MALAYSIA AIRLINES X MANCHESTER UNITED: PROUD SUPPORTERS OF SUPPORTERS

AGENCY: IMAGINARY FRIENDS

Malaysia
MALAYSIA AIRLINES

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: PILOT PARKER: A STORY INSPIRED BY TRUE MEMORABLE MOMENTS

AGENCY: CARTA ZERO

Malaysia
MALAYSIA AIRLINES

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: THOUSAND-MILE HORSE: JOURNEYING TOGETHER IN THE YEAR OF THE HORSE

AGENCY: IMAGINARY FRIENDS

Malaysia
MALAYSIA AIRLINES

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: TIME FOR CHIANG MAI

Malaysia
MALAYSIA AIRLINES

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: TIME FOR DA NANG

Malaysia
MALAYSIA AIRLINES
Best User-Generated Content Campaign

ORGANISATION: PRUDENTIAL INDONESIA

CAMPAIGN NAME: PRUFLIKS: WHERE AGENT STORYTELLING TRANSFORMS EDUCATION INTO TRUST AND MEASURABLE

Indonesia
PRUDENTIAL

ORGANISATION: SCOOT AND SINGAPORE TOURISM BOARD

CAMPAIGN NAME: MERLION MADE ME DO IT

AGENCY: VML SINGAPORE

Singapore
SCOOT AND SINGAPORE TOURISM BOARD

ORGANISATION: TIMEZONE

CAMPAIGN NAME: #KWENTONGTIMEZONE: BREAK THE CURSE

Philippines
TIMEZONE
Best Video Content Campaign

ORGANISATION: BOSCH HOME APPLIANCES (SINGAPORE)

CAMPAIGN NAME: SMARTER LIVING, EVERYDAY CARE. CARE #LIKEABOSCH

AGENCY: ADA DATA AI SOLUTIONS PTE. LTD.

Singapore
BOSCH HOME APPLIANCES

ORGANISATION: CAPITALAND INVESTMENT

CAMPAIGN NAME: BUILDING BRILLIANCE

AGENCY: CREATIVESATWORK

Singapore
CAPITALAND

ORGANISATION: FACULTY OF SCIENCE, NATIONAL UNIVERSITY OF SINGAPORE

CAMPAIGN NAME: NUS SCIENCE ANNUAL REPORT (2025): BUILDING TOMORROW, TODAY

Singapore
FACULTY OF SCIENCE, NATIONAL UNIVERSITY OF SINGAPORE

ORGANISATION: MASTERCARD

CAMPAIGN NAME: IN THE LOOP: TURNING BROADCAST CREDIBILITY INTO ALWAYS ON B2B INFLUENCE

AGENCY: ASIAWORKS, CARAT

TECH PARTNER: LINKEDIN

Singapore
Mastercard (IN THE LOOP)

ORGANISATION: UNIFI TV

CAMPAIGN NAME: WEDDING CRASHERS

AGENCY: GROWTHOPS ASIA

Malaysia
UNIFI TV

INDUSTRY-FOCUSED CATEGORIES

Best Content Campaign in Consumer Electronics & Appliances

Organisation: BOSCH HOME APPLIANCES (SINGAPORE)

Campaign Name: SMARTER LIVING, EVERYDAY CARE. CARE #LIKEABOSCH

Agency: ADA DATA AI SOLUTIONS PTE. LTD.

Singapore
BOSCH HOME APPLIANCES

Organisation: LOGITECH

Campaign Name: THE MASTERS PRESENTED BY LOGITECH MX SERIES

Vietnam
LOGITECH
Best Content Campaign in Education & Learning

Organisation: BOGOR JUNIOR FUTSAL SCHOOL

Campaign Name: DATA REVEALED IT, TRUST SCALED IT

Agency: KERNEL FUTURE

Indonesia
BOGOR JUNIOR FUTSAL SCHOOL

Organisation: FACULTY OF SCIENCE, NATIONAL UNIVERSITY OF SINGAPORE

Campaign Name: NUS SCIENCE ANNUAL REPORT (2025): BUILDING TOMORROW, TODAY

Singapore
FACULTY OF SCIENCE, NATIONAL UNIVERSITY OF SINGAPORE
Best Content Campaign in Financial Services / Fintech

Organisation: CEBUANA LHUILLIER

Campaign Name: IPON MOVES: TURNING SMALL SAVINGS INTO LASTING FINANCIAL PROGRESS

Philippines
CEBUANA LHUILLIER

Organisation: CITIBANK SINGAPORE LIMITED AND MASTERCARD ASIA/PACIFIC PTE LTD

Campaign Name: CITI MASTERCARD MILLION DOLLAR GIVEAWAY

Agency: SPARK FOUNDRY, NINE: TWENTYEIGHT

Singapore
Mastercard (CITI MASTERCARD MILLION DOLLAR GIVEAWAY)

Organisation: GOVERNMENT SERVICE INSURANCE SYSTEM

Campaign Name: MULTI-PURPOSE LOAN LITE (MPL LITE) CAMPAIGN

Philippines
GOVERNMENT SERVICE INSURANCE SYSTEM

Organisation: MASTERCARD

Campaign Name: IN THE LOOP: BROADCAST CREDIBILITY FOR FINANCIAL DECISION-MAKERS

Agency: ASIAWORKS, CARAT

Tech Partner: LINKEDIN

Singapore
Mastercard (IN THE LOOP)

Organisation: PRUDENTIAL INDONESIA

Campaign Name: CUAP: STORIES FOR PROTECTION ACCESS (TR: CERITA UNTUK AKSES PERLINDUNGAN)

Indonesia
PRUDENTIAL
Best Content Campaign in Government & Public Services

Organisation: AIR SELANGOR

Campaign Name: MISI JIMAT AIR BERSAMA BOBOIBOY (WATER CONSERVATION MISSION WITH BOBOIBOY)

Malaysia
AIR SELANGOR

Organisation: HEALTH PROMOTION BOARD SINGAPORE

Campaign Name: BETTER CHOICES, BETTER HEALTH

Agency: MEDIACORP BRAND STUDIO

Singapore
HEALTH PROMOTION BOARD

Organisation: MINISTRY OF TOURISM OF THE REPUBLIC OF INDONESIA

Campaign Name: MAIA – INDONESIA’S NATIONAL AI TOURISM ASSISTANT

Agency: VERSE INDONESIA

Indonesia
MINISTRY OF TOURISM OF THE REPUBLIC OF INDONESIA

Organisation: WORKFORCE SINGAPORE (WSG)

Campaign Name: STRONG TEAMS, STRONGER BUSINESS

Agency: MEDIACORP BRAND STUDIO

Singapore
WORKFORCE SINGAPORE
Best Content Campaign in Healthcare & Pharmaceuticals

Organisation: MORINAGA SOYA

Campaign Name: SOYAKINBISA

Agency: LÈNGUA

Indonesia
MORINAGA SOYA

Organisation: NOVARTIS MALAYSIA

Campaign Name: LIVING WELL, LIVING LONGER

Malaysia
NOVARTIS MALAYSIA

Organisation: OPELLA PHILIPPINES

Campaign Name: FROM CLICK TO CARE. REDEFINING PHARMA ECOMMERCE IN THE PHILIPPINES

Agency: ADA GLOBAL

Philippines
OPELLA PHILIPPINES

Organisation: PRUDENTIAL INDONESIA

Campaign Name: PRUWELL #SEHATPANGKALBISA

Indonesia
PRUDENTIAL
Best Content Campaign in Real Estate & Property Development

Organisation: CAPITALAND INVESTMENT

Campaign Name: BUILDING BRILLIANCE

Agency: CREATIVESATWORK

Singapore
CAPITALAND

Organisation: GOVERNMENT SERVICE INSURANCE SYSTEM

Campaign Name: LEASE WITH OPTION TO BUY (LWOB)

Philippines
GOVERNMENT SERVICE INSURANCE SYSTEM

Organisation: HOUSE OF HIRANANDANI

Campaign Name: THE LAND OF LIVING EXCELLENCE

Agency: PS&CO BRAND MARKETING CONSULTANCY

India
HOUSE OF HIRANANDANI
Best Content Campaign in Technology & Innovation

Organisation: DANONE SN INDONESIA

Campaign Name: BEBECLUB AI POOP TRACKER

Agency: VOLARE ADVERTISING NETWORK – EYDEN

Indonesia
BEBECLUB

Organisation: ST ENGINEERING

Campaign Name: ENGINEERING MEETS TECHNOLOGY FOR HUMANITY

Agency: SALWEEN GROUP

Singapore
ST ENGINEERING
Best Content Campaign in Telecommunications

Organisation: CONVERGE ICT SOLUTIONS

Campaign Name: POWER OF X

Agency: MCCANN PHILIPPINES

Philippines
CONVERGE

Organisation: UNIFI MOBILE

Campaign Name: UNIFI DEVICE FIESTA

Agency: GROWTHOPS ASIA

Malaysia
UNIFI
Best Content Campaign in Travel & Hospitality

Organisation: HONG KONG TOURISM BOARD

Campaign Name: JELAJAH HONG KONG

Indonesia
Hong Kong Tourism Board (JELAJAH HONG KONG)

Organisation: HONG KONG TOURISM BOARD

Campaign Name: LOVE ON THE CLOCK

Philippines
Hong Kong Tourism Board (LOVE ON THE CLOCK)

Organisation: MALAYSIA AIRLINES

Campaign Name: A330NEO: THE FLIGHT OF YOUR DREAMS

Malaysia
MALAYSIA AIRLINES

Organisation: MALAYSIA AIRLINES

Campaign Name: MALAYSIA AIRLINES X MANCHESTER UNITED: PROUD SUPPORTERS OF SUPPORTERS

Agency: IMAGINARY FRIENDS

Malaysia
MALAYSIA AIRLINES

Organisation: MALAYSIA AIRLINES

Campaign Name: PILOT PARKER: A STORY INSPIRED BY TRUE MEMORABLE MOMENTS

Agency: CARTA ZERO

Malaysia
MALAYSIA AIRLINES

Organisation: MALAYSIA AIRLINES

Campaign Name: TIME FOR CHIANG MAI

Malaysia
MALAYSIA AIRLINES

Organisation: MALAYSIA AIRLINES

Campaign Name: TIME FOR DA NANG

Malaysia
MALAYSIA AIRLINES

Organisation: MALAYSIA AIRLINES

Campaign Name: TIME FOR MALAYSIA AIRLINES | ELEVATING YOUR JOURNEY ONE MOMENT AT A TIME

Malaysia
MALAYSIA AIRLINES

Organisation: MINISTRY OF TOURISM OF THE REPUBLIC OF INDONESIA

Campaign Name: MAIA – INDONESIA’S NATIONAL AI TOURISM ASSISTANT

Agency: VERSE INDONESIA

Indonesia
MINISTRY OF TOURISM OF THE REPUBLIC OF INDONESIA

Organisation: SCOOT AND SINGAPORE TOURISM BOARD

Campaign Name: MERLION MADE ME DO IT

Agency: VML SINGAPORE

Singapore
SCOOT AND SINGAPORE TOURISM BOARD

2026 WINNERS

Content Marketing Awards Asia Pacific 2026
Grand Prix

nexxen programmatic smart TV home screen
Afghanistan
Sample
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SASHA
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GRAB
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MARKETING CAMPAIGNS CATEGORIES

Best Always-On Content Campaign

GOLD

ORGANISATION: MASTERCARD

CAMPAIGN NAME: IN THE LOOP: TURNING BROADCAST CREDIBILITY INTO ALWAYS‑ON B2B INFLUENCE

AGENCY: ASIAWORKS, CARAT

TECH PARTNER: LINKEDIN

Singapore
Mastercard (IN THE LOOP)

SILVER

ORGANISATION: FITBAR

CAMPAIGN NAME: FITBAR ATHLETE

AGENCY: LÈNGUA

Indonesia
FITBAR

BRONZE

ORGANISATION: TIKTOK SHOP

CAMPAIGN NAME: PHILOSHOPHY

AGENCY: ZENO MALAYSIA

Malaysia
TIKTOK SHOP
Best B2B Content Campaign

GOLD

ORGANISATION: ST ENGINEERING

CAMPAIGN NAME: ENGINEERING MEETS TECHNOLOGY FOR HUMANITY

AGENCY: SALWEEN GROUP

Singapore
ST ENGINEERING

SILVER

ORGANISATION: CEBUANA LHUILLIER

CAMPAIGN NAME: KANEGOSYO CENTER: TRANSFORMING EDUCATION INTO ENTREPRENEURIAL SUCCESS

Philippines
CEBUANA LHUILLIER

BRONZE

ORGANISATION: M360 INC

CAMPAIGN NAME: WORK MADE SIMPLE

AGENCY: ADSPARK INC, CHILLED MILK VISUAL PRODUCTIONS

Philippines
M 360 INC
Best B2C Content Campaign

GOLD

ORGANISATION: UNIFI TV

CAMPAIGN NAME: WEDDING CRASHERS

AGENCY: GROWTHOPS ASIA

Malaysia
UNIFI TV

SILVER

ORGANISATION: CITYPLAZA HONG KONG

CAMPAIGN NAME: SWEETMAS

AGENCY: ANON

Hong Kong
CITY PLAZA

BRONZE

ORGANISATION: CEBUANA LHUILLIER

CAMPAIGN NAME: BUWIS BUHAY: TURNING EVERYDAY RISK INTO DAILY PROTECTION

Philippines
CEBUANA LHUILLIER
Best Brand Awareness Campaign

GOLD

ORGANISATION: SCOOT AND SINGAPORE TOURISM BOARD

CAMPAIGN NAME: MERLION MADE ME DO IT

AGENCY: VML SINGAPORE

Singapore
SCOOT AND SINGAPORE TOURISM BOARD

SILVER

ORGANISATION: HOUSE OF HIRANANDANI

CAMPAIGN NAME: THE LAND OF LIVING EXCELLENCE

AGENCY: PS&CO BRAND MARKETING CONSULTANCY

India
HOUSE OF HIRANANDANI

BRONZE

ORGANISATION: CEBUANA LHUILLIER

CAMPAIGN NAME: CEBUANAMAZING

Philippines
CEBUANA LHUILLIER
Best Branded Partnership Campaign

GOLD

ORGANISATION: SCOOT AND SINGAPORE TOURISM BOARD

CAMPAIGN NAME: MERLION MADE ME DO IT

AGENCY: VML SINGAPORE

Singapore
SCOOT AND SINGAPORE TOURISM BOARD

SILVER

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: MALAYSIA AIRLINES X MANCHESTER UNITED: PROUD SUPPORTERS OF SUPPORTERS

AGENCY: IMAGINARY FRIENDS

Malaysia
MALAYSIA AIRLINES

BRONZE

ORGANISATION: CITYPLAZA HONG KONG

CAMPAIGN NAME: CITYPLAZA X COCA-COLA “LIVE HAPPY CHEERS!”

AGENCY: BUTTON CREATIONS

Hong Kong
CITY PLAZA
Best Content Campaign for Advocacy & Community Building

GOLD

ORGANISATION: NOVARTIS MALAYSIA

CAMPAIGN NAME: LIVING WELL, LIVING LONGER

Malaysia
NOVARTIS MALAYSIA

SILVER

ORGANISATION: SAVE THE CHILDREN HONG KONG

CAMPAIGN NAME: CHILDREN’S CHAMPION AWARD 2024

Hong Kong
SAVE THE CHILDREN

BRONZE

ORGANISATION: FITBAR

CAMPAIGN NAME: FITBAR ATHLETE

AGENCY: LÈNGUA

Indonesia
FITBAR
Best Content Campaign for Brand Loyalty Programs

BRONZE

ORGANISATION: CITYPLAZA HONG KONG

CAMPAIGN NAME: SWEETMAS

AGENCY: ANON

Hong Kong
CITY PLAZA
Best Content Campaign for Product Launch

GOLD

ORGANISATION: UNIFI TV

CAMPAIGN NAME: WEDDING CRASHERS

AGENCY: GROWTHOPS ASIA

Malaysia
UNIFI TV

SILVER

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: SC INVEST – TIME FOR WHAT TRULY MATTERS

AGENCY: DENTSU HONG KONG, LEO HONG KONG

TECH PARTNER: MSL, ACCENTURE SONG

Hong Kong
STANDARD CHARTERED BANK

BRONZE

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: TIME FOR CHIANG MAI

Malaysia
MALAYSIA AIRLINES
Best Content Campaign for Sustainability

GOLD

ORGANISATION: RHB BANK

CAMPAIGN NAME: BELONGING: TURNING OLD CLOTHES INTO NEW HOPE

AGENCY: THE SHOUT GROUP

Malaysia
RHB BANK

SILVER

ORGANISATION: PT. TELKOMSEL

CAMPAIGN NAME: FROM PRESENCE TO PURPOSE: TURNING AN ENTERPRISE EVENT INTO ENVIRONMENTAL IMPACT

Indonesia
TELKOMSEL

BRONZE

ORGANISATION: ABOITIZ FOODS

CAMPAIGN NAME: EVERYMEAL

Philippines
ABOITIZ FOODS
Best Content-Led Brand Revitalisation Campaign

GOLD

ORGANISATION: SINGAPORE ALLIANCE FOR RESPONSIBLE DRINKING (SARD)

CAMPAIGN NAME: HOW MUCH IS TOO MUCH?

AGENCY: LOKI PTE LTD

Singapore
SINGAPORE ALLIANCE FOR RESPONSIBLE DRINKING

SILVER

ORGANISATION: GUARDIAN

CAMPAIGN NAME: OWN YOUR BEAUTIFUL

AGENCY: THE SHOUT GROUP

Malaysia
GUARDIAN

BRONZE

ORGANISATION: HOCK LEE COFFIN SDN BHD

CAMPAIGN NAME: REVITALISING A 30-YEAR-OLD MALAYSIAN MANUFACTURER THROUGH CONTENT-LED

AGENCY: MOTION BRANDING SDN BHD

Malaysia
HOK LEE COFFIN SDN BHD
Best Cross-Border / Regional Content Campaign

GOLD

ORGANISATION: SKYSCANNER

CAMPAIGN NAME: INFINITE LOCAL: SCALING TRAVEL CONTENT WITHOUT BORDERS USING AI

AGENCY: IN MARKETING WE TRUST

Australia
SKYSCANNER

SILVER

ORGANISATION: MARS WRIGLEY

CAMPAIGN NAME: MARS WRIGLEY SHOPPABLE STORYTELLING SERIES THROUGH PDP VIDEOS

AGENCY: ADA GLOBAL

Malaysia
MARS WRIGLEY

BRONZE

ORGANISATION: GARDENS BY THE BAY

CAMPAIGN NAME: FROM SINGAPORE TO SOUTHEAST ASIA: BRINGING GARDENS BY THE BAY TO REGIONAL TRAVELLERS

AGENCY: TRIPZILLA

Singapore
GARDENS BY THE BAY
Best CSR / Social Impact Content Campaign

GOLD

ORGANISATION: AIS

CAMPAIGN NAME: COUNTDOWN TO THE TASTE OF TOMORROW

AGENCY: WINTER EGENCY

Thailand
AIS

SILVER

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: ANTI-FRAUD CAMPAIGN 2025

AGENCY: SECRET TOUR (HK) LIMITED

Hong Kong
STANDARD CHARTERED BANK

BRONZE

ORGANISATION: GRAB

CAMPAIGN NAME: GRAB WOMAN DRIVER – MELAJU DENGAN SYANTIEK

AGENCY: LÈNGUA

Indonesia
GRAB
Best Customer Acquisition Content Campaign

GOLD

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: SAVE TO PLAY, PLAY TO SAVE

AGENCY: LEO HONG KONG, DENTSU HONG KONG

Hong Kong
STANDARD CHARTERED BANK

SILVER

ORGANISATION: UNIFI MOBILE

CAMPAIGN NAME: UNIFI DEVICE FIESTA

AGENCY: GROWTHOPS ASIA

Malaysia
UNIFI

BRONZE

ORGANISATION: CONVERGE ICT SOLUTIONS

CAMPAIGN NAME: POWER OF X

AGENCY: MCCANN PHILIPPINES

Philippines
CONVERGE
Best Customer Retention Content Campaign

BRONZE

ORGANISATION: CEBUANA LHUILLIER

CAMPAIGN NAME: PASASALAMAT: A CELEBRATION OF GRATITUDE AND FINANCIAL INCLUSION

Philippines
CEBUANA LHUILLIER
Best Data-Driven Content Campaign

SILVER

ORGANISATION: NU TEA

CAMPAIGN NAME: NU2RISTIK

AGENCY: LÈNGUA

Indonesia
NUTEA

BRONZE

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: SALARY INTELLIGENCE – BONUS SAVER PERFORMANCE ENGINE

AGENCY: DENTSU HONG KONG, HUNGRY DIGITAL

Hong Kong
STANDARD CHARTERED BANK
Best Emerging Platform Content Campaign

GOLD

ORGANISATION: MARS WRIGLEY

CAMPAIGN NAME: MARS WRIGLEY IN-APP COMMERCE ACTIVATION

AGENCY: ADA GLOBAL

Malaysia
MARS WRIGLEY

BRONZE

ORGANISATION: GCASH

CAMPAIGN NAME: GCASH RUN CLUB ON STRAVA

AGENCY: SVEN

Philippines
GCASH
Best Engagement-Driven Content Campaign

GOLD

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: SAVE TO PLAY, PLAY TO SAVE

AGENCY: LEO HONG KONG, DENTSU HONG KONG

Hong Kong
STANDARD CHARTERED BANK

SILVER

ORGANISATION: CITYPLAZA HONG KONG

CAMPAIGN NAME: SWEETMAS

AGENCY: ANON

Hong Kong
CITY PLAZA

BRONZE

ORGANISATION: PRUDENTIAL INDONESIA

CAMPAIGN NAME: BUILDING TRUST THROUGH REAL STORIES WITH CERITA PRUTEKSI

Indonesia
PRUDENTIAL
Best Experiential Content Campaign

GOLD

ORGANISATION: CITYPLAZA HONG KONG

CAMPAIGN NAME: CITYPLAZA X NBA “LIVE THE GAME!”

AGENCY: NEONET

Hong Kong
CITY PLAZA

SILVER

ORGANISATION: AXE PHILIPPINES

CAMPAIGN NAME: AXE SWEET SIDE

AGENCY: BRIDGESPR

Philippines
AXE

BRONZE

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: SAVE TO PLAY, PLAY TO SAVE

AGENCY: LEO HONG KONG, DENTSU HONG KONG

Hong Kong
STANDARD CHARTERED BANK
Best Influencer-Led Content Campaign

GOLD

ORGANISATION: UNIFI TV

CAMPAIGN NAME: WEDDING CRASHERS

AGENCY: GROWTHOPS ASIA

Malaysia
UNIFI TV

SILVER

ORGANISATION: AMAZON SG

CAMPAIGN NAME: AMAZON PRIME BIG DEAL DAYS WARM UP 2025 THE CREATOR HOUSE

AGENCY: TSL MEDIA GROUP, SOCIAL MAKERS

Singapore
AMAZON SG

BRONZE

ORGANISATION: SASHA

CAMPAIGN NAME: REDEFINING RED: MANUFACTURING SOCIAL PERMISSION IN A JUDGMENTAL MARKET

AGENCY: INVINYX

Indonesia
SASHA
Best Integrated Content Campaign

GOLD

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: SC INVEST – TIME FOR WHAT TRULY MATTERS

AGENCY: DENTSU HONG KONG, LEO HONG KONG

TECH PARTNER: MSL, ACCENTURE SONG

Hong Kong
STANDARD CHARTERED BANK

SILVER

ORGANISATION: UNIFI TV

CAMPAIGN NAME: WEDDING CRASHERS

AGENCY: GROWTHOPS ASIA

Malaysia
UNIFI TV

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: TIME FOR CHIANG MAI

Malaysia
MALAYSIA AIRLINES
Best Interactive Content Campaign

GOLD

ORGANISATION: CITYPLAZA HONG KONG

CAMPAIGN NAME: CITYPLAZA X NBA “LIVE THE GAME!”

AGENCY: NEONET

Hong Kong
CITY PLAZA

SILVER

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: SAVE TO PLAY, PLAY TO SAVE

AGENCY: LEO HONG KONG, DENTSU HONG KONG

Hong Kong
STANDARD CHARTERED BANK

BRONZE

ORGANISATION: HERS PROTEX

CAMPAIGN NAME: BANYAK AKSI BARENG MAXI

AGENCY: LÈNGUA

Indonesia
HERS PROTEX
Best Long-Form Content Campaign

GOLD

ORGANISATION: HONG KONG TOURISM BOARD

CAMPAIGN NAME: LOVE ON THE CLOCK

Philippines
Hong Kong Tourism Board (LOVE ON THE CLOCK)

SILVER

ORGANISATION: RHB BANK

CAMPAIGN NAME: FORGIVENESS: A TRUE STORY THAT TURNED NATIONAL UNREST INTO COLLECTIVE HEALING

AGENCY: THE SHOUT GROUP

Malaysia
RHB BANK

BRONZE

ORGANISATION: GOVERNMENT OF MONGOLIA

CAMPAIGN NAME: GO MONGOLIA BRAND FILM

AGENCY: EDELMAN

Mongolia
GOVERNMENT OF MONGOLIA
Best Performance-Driven Content Campaign

GOLD

ORGANISATION: MARS WRIGLEY

CAMPAIGN NAME: MARS WRIGLEY DIRECT-TO-CART REVOLUTION

AGENCY: ADA GLOBAL

Malaysia
MARS WRIGLEY

SILVER

ORGANISATION: STANDARD CHARTERED BANK (HONG KONG) LIMITED

CAMPAIGN NAME: SALARY INTELLIGENCE – BONUS SAVER PERFORMANCE ENGINE

AGENCY: DENTSU HONG KONG, HUNGRY DIGITAL

Hong Kong
STANDARD CHARTERED BANK

BRONZE

ORGANISATION: CONVERGE ICT SOLUTIONS

CAMPAIGN NAME: POWER OF X

AGENCY: MCCANN PHILIPPINES

Philippines
CONVERGE
Best Podcast / Audio Content Campaign

GOLD

ORGANISATION: UNIFI BUSINESS

CAMPAIGN NAME: UNIBIZITY

AGENCY: GROWTHOPS ASIA

Malaysia
UNIFI BUSINESS

SILVER

ORGANISATION: PCCW GLOBAL

CAMPAIGN NAME: BITS, BYTES & BEYOND PODCAST

Hong Kong
PCCW GLOBAL

BRONZE

ORGANISATION: UM SPECIALIST CENTRE (UMSC)

CAMPAIGN NAME: Q-RATED PODCAST: CURATED HEALTH TALK, COMPLEX TURNS EASY

Malaysia
UM SPECIALIST CENTRE
Best Purpose-Driven Content Campaign

GOLD

ORGANISATION: HERS PROTEX

CAMPAIGN NAME: HERS FOR HER

AGENCY: LÈNGUA

Indonesia
HERS PROTEX

SILVER

ORGANISATION: CEBUANA LHUILLIER

CAMPAIGN NAME: MONEY GURO: A PURPOSE-DRIVEN CONTENT ECOSYSTEM FOR FINANCIAL INCLUSION

AGENCY: MINDLAB DIGITAL AGENCY

Philippines
CEBUANA LHUILLIER

BRONZE

ORGANISATION: NOVARTIS MALAYSIA

CAMPAIGN NAME: LIVING WELL, LIVING LONGER

Malaysia
NOVARTIS MALAYSIA
Best Seasonal Content Campaign

GOLD

ORGANISATION: CITYPLAZA HONG KONG

CAMPAIGN NAME: SWEETMAS

AGENCY: ANON

Hong Kong
CITY PLAZA

SILVER

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: THOUSAND-MILE HORSE: JOURNEYING TOGETHER IN THE YEAR OF THE HORSE

AGENCY: IMAGINARY FRIENDS

Malaysia
MALAYSIA AIRLINES

BRONZE

ORGANISATION: MR.DIY PHILIPPINES

CAMPAIGN NAME: MR.DIY’S RUSH: A STORY OF TOGETHERNESS – TURNING HOLIDAY CHAOS INTO A CONNECTION

Philippines
MRDIY
Best Short-Form Content Campaign

GOLD

ORGANISATION: SINGAPORE ALLIANCE FOR RESPONSIBLE DRINKING (SARD)

CAMPAIGN NAME: HOW MUCH IS TOO MUCH?

AGENCY: LOKI PTE LTD

Singapore
SINGAPORE ALLIANCE FOR RESPONSIBLE DRINKING

SILVER

ORGANISATION: DR DERMIS

CAMPAIGN NAME: DR DERMIS GALACTOMYCES SHORT FORM CONTENT CAMPAIGN

Malaysia
DR. DERMIS

BRONZE

ORGANISATION: CITYPLAZA HONG KONG

CAMPAIGN NAME: STREETS OF CHRISTMAS JOY

AGENCY: NEONET

Hong Kong
CITY PLAZA
Best Social Media Content Campaign

GOLD

ORGANISATION: UNIFI TV

CAMPAIGN NAME: WEDDING CRASHERS

AGENCY: GROWTHOPS ASIA

Malaysia
UNIFI TV

SILVER

ORGANISATION: SCOOT AND SINGAPORE TOURISM BOARD

CAMPAIGN NAME: MERLION MADE ME DO IT

AGENCY: VML SINGAPORE

Singapore
SCOOT AND SINGAPORE TOURISM BOARD

BRONZE

ORGANISATION: HONG KONG TOURISM BOARD

CAMPAIGN NAME: CHINESE NEW YEAR MUSIC VIDEO WITH THE KUANS

Malaysia
Hong Kong Tourism Board (JELAJAH HONG KONG)
Best Storytelling Campaign

GOLD

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: TIME FOR CHIANG MAI

Malaysia
MALAYSIA AIRLINES

SILVER

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: THOUSAND-MILE HORSE: JOURNEYING TOGETHER IN THE YEAR OF THE HORSE

AGENCY: IMAGINARY FRIENDS

Malaysia
MALAYSIA AIRLINES

BRONZE

ORGANISATION: A330NEO: THE FLIGHT OF YOUR DREAMS

Malaysia
MALAYSIA AIRLINES
Best User-Generated Content Campaign

GOLD

ORGANISATION: SCOOT AND SINGAPORE TOURISM BOARD

CAMPAIGN NAME: MERLION MADE ME DO IT

AGENCY: VML SINGAPORE

Singapore
SCOOT AND SINGAPORE TOURISM BOARD

SILVER

ORGANISATION: PRUDENTIAL INDONESIA

CAMPAIGN NAME: PRUFLIKS: WHERE AGENT STORYTELLING TRANSFORMS EDUCATION INTO TRUST AND MEASURABLE

Indonesia
PRUDENTIAL

BRONZE

ORGANISATION: TIMEZONE

CAMPAIGN NAME: #KWENTONGTIMEZONE: BREAK THE CURSE

Philippines
TIMEZONE
Best Video Content Campaign

GOLD

ORGANISATION: UNIFI TV

CAMPAIGN NAME: WEDDING CRASHERS

AGENCY: GROWTHOPS ASIA

Malaysia
UNIFI TV

SILVER

ORGANISATION: MASTERCARD

CAMPAIGN NAME: IN THE LOOP: TURNING BROADCAST CREDIBILITY INTO ALWAYS ON B2B INFLUENCE

AGENCY: ASIAWORKS, CARAT

TECH PARTNER: LINKEDIN

Singapore
Mastercard (IN THE LOOP)

BRONZE

ORGANISATION: CAPITALAND INVESTMENT

CAMPAIGN NAME: BUILDING BRILLIANCE

Singapore
CAPITALAND

INDUSTRY-FOCUSED CATEGORIES

Best Content Campaign in Consumer Electronics & Appliances

BRONZE

ORGANISATION: BOSCH HOME APPLIANCES (SINGAPORE)

CAMPAIGN NAME: SMARTER LIVING, EVERYDAY CARE. CARE #LIKEABOSCH

AGENCY: ADA DATA AI SOLUTIONS PTE. LTD.

Singapore
BOSCH HOME APPLIANCES
Best Content Campaign in Education & Learning

GOLD

ORGANISATION: BOGOR JUNIOR FUTSAL SCHOOL

CAMPAIGN NAME: DATA REVEALED IT, TRUST SCALED IT

AGENCY: KERNEL FUTURE

Afghanistan
BOGOR JUNIOR FUTSAL SCHOOL
Best Content Campaign in Financial Services / Fintech

GOLD

ORGANISATION: CITIBANK SINGAPORE LIMITED AND MASTERCARD ASIA/PACIFIC PTE LTD

CAMPAIGN NAME: CITI MASTERCARD MILLION DOLLAR GIVEAWAY

AGENCY: SPARK FOUNDRY, NINE: TWENTYEIGHT

Singapore
Mastercard (CITI MASTERCARD MILLION DOLLAR GIVEAWAY)

SILVER

ORGANISATION: MASTERCARD

CAMPAIGN NAME: IN THE LOOP: BROADCAST CREDIBILITY FOR FINANCIAL DECISION-MAKERS

AGENCY: ASIAWORKS, CARAT

TECH PARTNER: LINKEDIN

Singapore
Mastercard (IN THE LOOP)

BRONZE

ORGANISATION: PRUDENTIAL INDONESIA

CAMPAIGN NAME: CUAP: STORIES FOR PROTECTION ACCESS (TR: CERITA UNTUK AKSES PERLINDUNGAN)

Indonesia
PRUDENTIAL
Best Content Campaign in Government & Public Services

GOLD

ORGANISATION: MINISTRY OF TOURISM OF THE REPUBLIC OF INDONESIA

CAMPAIGN NAME: MAIA – INDONESIA’S NATIONAL AI TOURISM ASSISTANT

AGENCY: VERSE INDONESIA

Indonesia
MINISTRY OF TOURISM OF THE REPUBLIC OF INDONESIA

SILVER

ORGANISATION: HEALTH PROMOTION BOARD SINGAPORE

CAMPAIGN NAME: BETTER CHOICES, BETTER HEALTH

AGENCY: MEDIACORP BRAND STUDIO

Singapore
HEALTH PROMOTION BOARD

BRONZE

ORGANISATION: AIR SELANGOR

CAMPAIGN NAME: MISI JIMAT AIR BERSAMA BOBOIBOY (WATER CONSERVATION MISSION WITH BOBOIBOY)

Malaysia
AIR SELANGOR
Best Content Campaign in Healthcare & Pharmaceuticals

GOLD

ORGANISATION: MORINAGA SOYA

CAMPAIGN NAME: SOYAKINBISA

AGENCY: LÈNGUA

Indonesia
MORINAGA SOYA

SILVER

ORGANISATION: NOVARTIS MALAYSIA

CAMPAIGN NAME: LIVING WELL, LIVING LONGER

Malaysia
NOVARTIS MALAYSIA

BRONZE

ORGANISATION: OPELLA PHILIPPINES

CAMPAIGN NAME: FROM CLICK TO CARE. REDEFINING PHARMA ECOMMERCE IN THE PHILIPPINES

AGENCY: ADA GLOBAL

Philippines
OPELLA PHILIPPINES
Best Content Campaign in Real Estate & Property Development

GOLD

ORGANISATION: HOUSE OF HIRANANDANI

CAMPAIGN NAME: THE LAND OF LIVING EXCELLENCE

AGENCY: PS&CO BRAND MARKETING CONSULTANCY

India
HOUSE OF HIRANANDANI

SILVER

ORGANISATION: GOVERNMENT SERVICE INSURANCE SYSTEM

CAMPAIGN NAME: LEASE WITH OPTION TO BUY (LWOB)

Philippines
GOVERNMENT SERVICE INSURANCE SYSTEM

BRONZE

ORGANISATION: CAPITALAND INVESTMENT

CAMPAIGN NAME: BUILDING BRILLIANCE

Singapore
CAPITALAND
Best Content Campaign in Technology & Innovation

GOLD

ORGANISATION: DANONE SN INDONESIA

CAMPAIGN NAME: BEBECLUB AI POOP TRACKER

AGENCY: VOLARE ADVERTISING NETWORK – EYDEN

Indonesia
BEBECLUB

BRONZE

ORGANISATION: ST ENGINEERING

CAMPAIGN NAME: ENGINEERING MEETS TECHNOLOGY FOR HUMANITY

AGENCY: SALWEEN GROUP

Singapore
ST ENGINEERING
Best Content Campaign in Telecommunications

SILVER

ORGANISATION: CONVERGE ICT SOLUTIONS

CAMPAIGN NAME: POWER OF X

AGENCY: MCCANN PHILIPPINES

Philippines
CONVERGE

BRONZE

ORGANISATION: UNIFI MOBILE

CAMPAIGN NAME: UNIFI DEVICE FIESTA

AGENCY: GROWTHOPS ASIA

Malaysia
UNIFI
Best Content Campaign in Travel & Hospitality

GOLD

ORGANISATION: HONG KONG TOURISM BOARD

CAMPAIGN NAME: LOVE ON THE CLOCK

Philippines
Hong Kong Tourism Board (LOVE ON THE CLOCK)

SILVER

ORGANISATION: SCOOT AND SINGAPORE TOURISM BOARD

CAMPAIGN NAME: MERLION MADE ME DO IT

AGENCY: VML SINGAPORE

Singapore
SCOOT AND SINGAPORE TOURISM BOARD

BRONZE

ORGANISATION: MALAYSIA AIRLINES

CAMPAIGN NAME: TIME FOR CHIANG MAI

Malaysia
MALAYSIA AIRLINES

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Adobe

A respected leader in the industry, Simon has over three decades of professional experience...

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