Tag: Philippines
Philippines — Dentsu Philippines has launched Dentsu Studios, a new integrated content and production offering designed to help brands create, manage, and activate content more efficiently across social, creator, and commerce channels. The new studio combines content production, livestreaming, creator...
![[Creative Work] Leron Leron Sinta x Mighty Hotdog](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Leron-Leron-Sinta-x-Mighty-Hotdog.webp)
Manila, Philippines – Swift Mighty Meaty Hotdogs is leaning into Filipino pop culture nostalgia with its latest campaign, bringing together some of Angelica Panganiban’s most memorable on-screen characters in a playful multiverse-inspired spot created by indie agency Leron Leron Sinta. Titled ‘Method...
Manila, Philippines – The Creator and Influencer Council of the Philippines (CICP) has issued a strong stance on gambling-related endorsements, stating that they deserve a ‘heightened degree of caution and responsibility’. This stance follows a now-viral Facebook giveaway post by local influencer Ivana...
![[Creative Work] Logo Sardines Leron Leron Sinta](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Logo-Sardines-Leron-Leron-Sinta.webp){kind=logo}
Manila, Philippines – Ligo Sardines is celebrating the enduring role it has played in Filipino households with a new campaign developed alongside independent creative agency Leron Leron Sinta. Titled ‘Butterfly’, the campaign draws on the Filipino belief that butterflies can represent visits...
Digital Experience Asia: Philippines 2026 aims to inspire attendees to create actionable strategies, foster collaboration, and equip them to lead the next era of customer engagement.
![[Campaign] McDo PH x Chip](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-McDo-PH-x-Chip-.webp)
Manila, Philippines – McDonald’s Philippines is putting the spotlight on the human side of its iconic World Famous Fries in its latest campaign, introducing an AI pop star named Chip to explore why some experiences remain beyond technology’s reach. Created with Leo Manila, the campaign, “AI...
![[News] Philippine banks scrap online transfer fee](https://marketech-apac.com/wp-content/uploads/2026/07/News-Philippine-banks-scrap-online-transfer-fee.webp)
Manila, Philippines – Major banks across the Philippines have begun waiving InstaPay and PESONet transfer fees after the Bangko Sentral ng Pilipinas (BSP) introduced a new framework for electronic fund transfer pricing. The industry-wide move follows BSP Circular No. 1238, which took effect after the...
![[Launch] PokeXciting Manila](https://marketech-apac.com/wp-content/uploads/2026/07/Launch-PokeXciting-Manila.webp)
Manila, Philippines – The Pokémon Company is bringing its 30th anniversary celebrations to the Philippines, with Manila set to host “PokéXciting!”, an immersive fan event, alongside the country’s first-ever temporary Pokémon Center pop-up store. Scheduled for 23 to 24 January 2027 at...
![[Appointment] Country Manager x PH Emirates](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Country-Manager-x-PH-Emirates.webp)
Manila, Philippines – Emirates has appointed Khalid Al Zarooni as its new Country Manager for the Philippines, where he will oversee the airline’s commercial operations and growth strategy in one of its key Southeast Asian markets. Al Zarooni joined Emirates in 2006 and most recently served as...
![[Campaign] Fly with Heart Philippine Airlines x BBDO Guerrero](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Fly-with-Heart-Philippine-Airlines-x-BBDO-Guerrero.webp)
Manila, Philippines – Philippine Airlines (PAL) has teamed up with BBDO Guerrero on a new campaign that reframes on-time performance as more than an operational metric, highlighting how punctual flights help travellers experience the moments that make every journey memorable. The campaign builds on PAL’s...
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