Tag: Philippines
![[Campaign] L'Oreal Sustainability](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-LOreal-Sustainability.webp)
Manila, Philippines – L’Oréal Groupe has launched the third and largest edition of its global #JoinTheRefillMovement campaign, bringing together 18 brands, four business divisions and 28 refillable products in an effort to make refillable beauty more accessible and mainstream. Timed to coincide...
![[Initiative] Samsung PH x Educ](https://marketech-apac.com/wp-content/uploads/2026/07/Initiative-Samsung-PH-x-Educ.webp)
Manila, Philippines – Samsung Electronics Philippines has introduced Samsung for Education, a new programme that combines education-ready devices, teacher development, and school recognition to support the country’s growing push toward digital learning. The initiative comes as the Philippines continues...
Manila, Philippines – Lazada Philippines is strengthening its support for Filipino micro, small, and medium enterprises (MSMEs) through the relaunch of its LazGrow Together campaign and expanded partnerships with government agencies aimed at accelerating digital business growth. The renewed initiative...
![[Campaign] Discover More to Love x PH](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Discover-More-to-Love-x-PH.jpg)
Manila, Philippines – The Department of Tourism (DOT) is rolling out a new domestic tourism campaign, “Discover More to Love,” as it looks to encourage more Filipinos to explore local destinations through curated travel experiences and industry partnerships, as reported by the Philippine...
![[Initiative] MAYA Plastic Cards](https://marketech-apac.com/wp-content/uploads/2026/06/Initiative-MAYA-Plastic-Cards.jpg)
Manila, Philippines – Maya has begun rolling out payment cards made from 100% recycled plastic, marking a significant step in its broader sustainability strategy as the fintech aims to transition all newly produced prepaid cards to recycled materials by the end of 2026. The initiative will cover Maya-issued...
![[Creative Work] AXA PH x Parents](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-AXA-PH-x-Parents.jpg)
Manila, Philippines – AXA Philippines is urging parents to prioritize their own health as much as they prepare for their children’s future, launching the latest installment of its Everyday Protectors campaign to spotlight the importance of early health preparedness before a medical crisis strikes....
![[Creative Work] CHAGEE PH x The Real Tea](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-CHAGEE-PH-x-The-Real-Tea.jpg)
Manila, Philippines – International tea brand CHAGEE is positioning itself at the forefront of the Philippines’ evolving beverage landscape, as consumers increasingly gravitate towards drinks made with real ingredients and premium tea leaves. The shift marks a new chapter for the country’s...
![[Partnership] Atome x Dunkin](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Atome-x-Dunkin.jpg)
Manila, Philippines – Atome Philippines has partnered with Dunkin’ Philippines to launch “Bite into the Week,” a rewards campaign aimed at making everyday purchases more rewarding for Atome Cardholders across Metro Manila. The partnership, unveiled during a signing ceremony at the Dunkin’...
![[Listing] Mynt (GCASH) x PSE](https://marketech-apac.com/wp-content/uploads/2026/06/Listing-Mynt-GCASH-x-PSE.jpg)
Manila, Philippines – Mynt, the fintech company behind finance superapp GCash, has authorised the filing of a registration statement with the Securities and Exchange Commission (SEC) and a listing application with the Philippine Stock Exchange (PSE) as part of plans for a potential initial public offering...
![[Rankings] Brand Finance x BDO](https://marketech-apac.com/wp-content/uploads/2026/06/Rankings-Brand-Finance-x-BDO.jpg)
Manila, Philippines – The Philippines’ 50 most valuable brands grew 11% year-on-year to a combined value of US$35.3b in 2026, driven by resilient consumer demand, expanding digital adoption, and continued infrastructure investments, according to the latest report from Brand Finance. Leading the rankings...
