Kuala Lumpur, Malaysia – MARKETECH APAC has announced the first group of jury members for the Malaysian edition of its inaugural NEXT Awards 2025, featuring some of the country’s leading figures in marketing.
Launched to honour outstanding achievements in marketing, the NEXT Awards Malaysia 2025 celebrate forward-thinking campaigns and strategies that push boundaries in creativity and impact. The awards aim to provide a prestigious platform for individuals, teams, agencies, and organisations in Malaysia to showcase how they are shaping the future of the marketing landscape.
The jury panel, composed of esteemed Malaysian marketing experts, will lend their deep industry knowledge and perspectives to evaluate entries across a wide range of categories. Their involvement will be instrumental in recognising the best and most innovative work in the field.
The initial lineup of jury members includes:
- Ngai Yuen Low, Group Chief Merchandise & Marketing Officer at AEON Co (M) Berhad
- Stephanie Caunter, Director, Customer Insights, Engagement & Digital Experince at AIA Malaysia
- Diana Boo, Chief Marketing Officer at Boost Holdings Sdn Bhd
- Fatin Sarjat, Head of Marketing at Delima Oil Products at FGV Holdings Berhad
- Imun Lim, Marketing Director at FrieslandCampina
- Deon Lee, Director, Customers and Marketing at Lotus Malaysia
- Chin Mei Lee, Chief Marketing Officer at McDonald’s Malaysia
- Alex Goh, Vice President Marketing at Mr DIY Malaysia
- Fiona Liao, Group Chief Marketing, Communications, and Sustainability Officer at Pos Malaysia
- Tirzah Yeo, Head of Marketing at Woodpeckers Group Sdn Bhd
The NEXT Awards Malaysia features 49 categories spanning campaign work, agency performance, individual and team achievements, as well as the coveted Grand Prix honours. The Grand Prix recognises top-performing brands, agencies, and tech companies that accumulate the highest overall scores across multiple categories.
All scoring submitted by the judging panel will undergo review and verification by the head of the jury, who will also have the final say in confirming the list of finalists and winners.
A standout element of the NEXT Awards is its tournament-style format. All Bronze, Silver, and Gold awardees from the Malaysian edition will automatically progress to the NEXT Awards Asia-Pacific (APAC) finals, where they will go head-to-head with top winners from the Philippines, Indonesia, and the broader region. The regional showdown is set to take place on 28 November 2025 in Singapore.
Its judging criteria are as follows:
- Marketing campaign categories:
- Objective (20%)
- Strategy (25%)
- Execution (25%)
- Results (30%)
- Agency categories:
- Performance (25%)
- Culture (25%)
- Innovation (25%)
- Influence (25%)
- Individual categories
- Business Contributions (35%)
- Leadership (35%)
- Industry Influence (30%)
- Team categories
- Team Culture (35%)
- Business Innovation (35%)
- Team Performance (30%)
NEXT Awards Malaysia will hold its Gala Night on October 23, 2025. Other key dates are as follows.
- Early Bird Deadline – 4 July 2025
- Entries Deadline – 6 August 2025
- Judging Period – 13-26 August 2025
- Finalists Announcement – 2 September 2025
Visit our official webpage to enter the NEXT Awards Malaysia and submit your entries.
NEXT Awards 2025 also accepts entries from the Philippines, Indonesia, Singapore and APAC.