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Tag: Malaysia

mastercard
Mastercard taps easier Southeast Asia travels via “Phone. Passport. Mastercard.” campaign
Posted on June 4, 2026
by Julian Bartolome
Singapore —  Mastercard is encouraging travel enthusiasts to explore more of Southeast Asia through its new “Phone. Passport. Mastercard.” campaign, bringing regional travel simpler, more rewarding and easier to navigate. Rolling out across Indonesia, Malaysia, Singapore, Thailand, the Philippines...
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Free Fire
Football fever hits Free Fire as “Fire Kickoff” global campaign starts June 5
Posted on June 3, 2026
by Julian Bartolome
Singapore — Garena Free Fire is bringing football fans together with their brand-new global campaign “Fire Kickoff,” featuring themed gameplay, exciting challenges, and exclusive rewards to celebrate a festive in-game experience ahead of the football season!  Running from June 5 to 21, the massive...
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TikTok Shop Mall JUNO brand refresh
TikTok Shop Mall adopts new ‘Pocket Mall’ brand asset in latest refresh by JUNO
Posted on May 26, 2026
by Aliza Carmona
Malaysia – TikTok Shop Mall has rolled out a refreshed visual identity anchored on the elevated “Pocket Mall” brand asset as part of a new design system developed with JUNO to create a more cohesive and recognisable brand presence across its campaigns and platform touchpoints. As part of the refresh,...
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‘The e-wallet or the juice?’ Boost’s new campaign playfully clears up confusion with similarly-named juice brand
‘The e-wallet or the juice?’ Boost’s new campaign playfully clears up confusion with similarly-named juice brand
Posted on May 22, 2026
by Teddy Cambosa
The campaign was done alongside Kaki Sosial, the dedicated social content studio of Ballsy Group.
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Spritzer Flow with Joy brand refresh main
Spritzer launches ‘Flow With Joy’ in first major brand refresh in decades
Posted on May 22, 2026
by Aliza Carmona
Malaysia – As part of its first major brand refresh in decades, Spritzer has launched ‘FLOW WITH JOY’, a new brand movement aimed at positioning the company beyond hydration and into the broader everyday wellness space. Developed in collaboration with JUNO, the campaign marks a strategic shift for Spritzer...
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Little Caesars MY launch main
Little Caesars brings HOT-N-READY menu to Malaysia with first store launch in May 2026
Posted on May 22, 2026
by Aliza Carmona
Malaysia – US pizza chain Little Caesars is set to enter Malaysia with its first restaurant scheduled to open in Damansara on May 24, 2026. The first outlet will be located at 39G, Jalan SS 21/37, Damansara Utama, 47400 Petaling Jaya, Selangor. Additional locations are expected to open in the following...
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H&M announces staff layoffs in Singapore
H&M announces staff layoffs in Singapore
Posted on May 19, 2026
by Teddy Cambosa
As of this writing, H&M currently operates six outlets across Singapore.
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A shared ambition for independent strategic growth: Inside Trapper Group and Invictus Blue’s joint venture
A shared ambition for independent strategic growth: Inside Trapper Group and Invictus Blue’s joint venture
Posted on May 18, 2026
by Teddy Cambosa
The partnership is designed to offer clients greater agility, speed and customised go-to-market solutions through a single, accountable, platform-agnostic ecosystem.
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Tune Talk launches ‘Kasi Tune’ campaign with Edelman Malaysia to signal shift toward tech-driven ecosystem
Tune Talk launches ‘Kasi Tune’ campaign with Edelman Malaysia to signal shift toward tech-driven ecosystem
Posted on May 18, 2026
by Teddy Cambosa
At the centre of the “Kasi Tune” campaign is a film set around a café conversation, where a woman describes her “ideal guy”, before the audience realises she is actually referring to her network experience. The line “This one… dah Kasi Tune” anchors the narrative.
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Around 57% of APAC travellers use AI for planning, but 42% prefer familiar brands: report
Around 57% of APAC travellers use AI for planning, but 42% prefer familiar brands: report
Posted on May 15, 2026
by Teddy Cambosa
According to the study, travel behaviour in the region has shifted from being largely aspirational to more intentional, as travellers become more cautious about spending and rely increasingly on familiar brands.
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