Tag: Taiwan
Taipei, Taiwan – MineShine, Taiwan’s leading ready-to-drink (RTD) tea brand, has launched a multi-channel campaign for the country’s 2026 graduation season, using analogue experiences and on-campus activations to engage Gen Z consumers and strengthen brand relevance. Built around the creative...
![[Partnership] Agoda TTA](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-Agoda-TTA.webp)
Taipei, Taiwan – Agoda has partnered with the Taiwan Tourism Administration to launch a regional destination marketing campaign aimed at increasing travel to Taiwan from key Asian markets. Running from July to December 2026, the campaign will target travellers in Singapore, Hong Kong, Japan, and South...
South Korea – Crunchyroll will expand its presence in Taiwan and South Korea, aiming to strengthen the anime ecosystem in both markets as part of its ongoing push across Asia. The expansion was announced by Rahul Purini, President of Crunchyroll. As part of the move, the company plans to increase investments...
Hong Kong – Asahi Super Dry has launched a new campaign featuring Ryusei Yokohama to mark the latest evolution of its Dry Crystal beer, which now offers zero-sugar variants in Hong Kong and the Chinese mainland and a low-sugar option in Taiwan. The campaign is led by a new promotional film shot in Japan...
Taiwan – Kenangan Coffee has officially entered the Taiwanese market with the opening of its first store at Shin Kong Mitsukoshi A11 in Taipei, marking its latest step in international expansion and introducing Indonesian coffee to a broader global audience while reinforcing Indonesia’s presence on the...
Taiwan – Grab Holdings has agreed to acquire the Taiwan delivery business of foodpanda from Delivery Hero for $600 million in cash, subject to regulatory approvals and customary closing conditions. The transaction is expected to close in the second half of 2026. Once completed, Grab will expand into...
Singapore — Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. As part of the agreement, Teads will...
Hong Kong – In celebration of the Year of the Horse, Asahi Super Dry has unveiled limited-edition Lunar New Year cans featuring the distinctive linework of modern Japanese artist Yuichi Yokoyama. The Yuichi Yokoyama–designed cans reinterpret traditional Lunar New Year symbols through the artist’s graphic,...
Mobile advertising company adjoe has partnered with LINE to scale rewarded advertising in Taiwan, embedding its Playtime experience into the LINE POINTS ecosystem used by more than 94% of the market’s population. The collaboration combines adjoe’s performance-led rewarded advertising technology with...
The deals, announced by the company’s wholly owned subsidiary American Dairy Queen Corporation, will bring a total of 187 new Dairy Queen restaurants to the four markets, including both treat-only and hot food and treat formats.
