Gala Dinner: December 2026
Dress Code: Formal
KEY DATES
CATEGORIES
Explore 50 categories that recognise excellence across the retail and e-commerce ecosystem. Grounded in real-world commerce challenges, the Awards honour marketing and experience initiatives, industry-focused strategies, technology innovations, and leadership — celebrating strategic vision, executional excellence, and measurable impact across Asia Pacific.
Why you should enter?
BRANDS
Why you should enter?
AGENCY
Why you should enter?
TECH ORGANISATIONS
Step into the spotlight and earn industry-wide recognition. Enter the Retail & E-commerce Excellence Awards Asia Pacific 2026 and stand alongside the organisations redefining retail and e-commerce across the region.
JUDGING CRITERIA
JURY
MARKETECH APAC is in the process of assembling the esteemed panel of judges to ensure the highest standards. Check back regularly for the latest updates!
If you are interested in being part of this exciting opportunity and contributing to the success of the Retail & E-Commerce Excellence Awards Asia Pacific 2026, please contact Gerard Gallo at [email protected].
Djoni Herlambang
Chief Technology Officer
AEON CO. (M) BHD.
Malaysia
Djoni Herlambang the Chief Technology Office of AEON Co (M) Bhd is a seasoned IT leader, with a strong emphasis on sustainability, efficiency, and innovation in Retail Technology. His career reflects a deep understanding of Southeast Asia’s Retail ecosystem, making him a pivotal figure in modernizing retail operations and guiding e- commerce businesses through complex transitions.
Vaibhav Manrao
Global Vice President- Head of Retail Transformation
Bata Group
India
Vaibhav Manrao is Sr. VP – Global Head of Retail at Bata Group, bringing over two decades of experience across global and Asia-Pacific markets. He has held leadership and general management roles with Adidas and Levi Strauss & Co., driving retail expansion, transformation, and omnichannel growth. Known for combining strategic vision with execution excellence, Vaibhav specializes in scaling customer-centric retail models and building high-performing organizations in dynamic, competitive environments.
Muzzammil Abdul Ghafoor
Head of Ecommerce, Personal Health JAPAC
PHILIPS
Malaysia
<p>Muzzammil Ghafoor is a seasoned Digital Commerce leader currently serving as the Personal Health Head of Ecommerce for Japan, APAC, Australia & New Zealand at Philips. With more than a decade of experience driving ecommerce growth and digital transformation across global markets, he brings deep expertise in building and scaling high-growth consumer businesses across Amazon, marketplaces, omnichannel, quick commerce, and social commerce across multiple markets.</p>
<p>Prior to Philips, Muzzammil held ecommerce leadership roles at Unilever and Alibaba Group, where he led digital P&L management, retail media, strategic partnerships, and commercial growth initiatives across key markets, while strengthening talent pipelines and building in house ecommerce capabilities.</p>
<p>A recognized voice in the ecommerce and digital commerce industry, Muzzammil has frequently participated as a speaker and panelist at leading industry and technology events. He has also served on jury panels for renowned industry bodies including Campaign Asia and Effie Awards contributing his expertise in digital commerce, brand growth, retail innovation, and marketing effectiveness.</p>
Pulkit K Manchanda
eCommerce Director (ASEAN & TH)
Reckitt
Thailand
Katharina Klotz
Managing Director Thailand
Villeroy & Boch Group
Thailand
Katharina has 20+ years’ experience leading brand expansion and market entries across high-growth Asian markets and Europe. An expert in future-proof Go-To-Market (GTM) strategies, she specializes in omnichannel excellence, covering retail, online, and B2B channels. Her background includes strategic marketing, business development, and successfully launching e-commerce platforms throughout APAC, consistently delivering impactful local results with the target group in mind.
WHY SPONSOR?
Sponsorship of Retail and E-commerce Excellence Awards Asia Pacific 2026 offers a distinctive opportunity to jointly showcase your brand alongside MARKETECH-APAC, placing your company prominently within the marketing technology sector. Don’t miss the chance to elevate your brand!
If you want to partner with us for this event please reach out to [email protected].
ABOUT THE AWARDS
Bringing the Retail & E-commerce Excellence Awards Asia Pacific 2026 to the forefront, MARKETECH APAC, alongside UpTech Media, invites the excellence-driven innovators that have shaped the retail and e-commerce landscape to come together and celebrate the leadership and ideas driving the industry forward.
Grounded in real-world commerce challenges, the Awards feature categories that reflect the diversity of the retail and e-commerce ecosystem, recognising marketing and experience initiatives, industry-centric strategies, technology innovations, and leadership — showcasing “Excellence Powering the future of Retail & E-commerce across the Asia Pacific”. Here, trailblazers and their ideas are celebrated for their strategic vision, executional excellence, and measurable impact, continuing to keep the industry competitive and future-ready.
Join us in the spotlight as we honour the innovators and leaders whose achievements continue to power the future of Retail and E-commerce.
RETAIL & E-COMMERCE EXCELLENCE AWARDS CATEGORIES
The Retail & E-Commerce Excellence Awards Asia Pacific celebrate the most outstanding campaigns, technologies, leaders, and teams shaping the future of retail and e-commerce across the region. Recognising innovation, creativity, and measurable impact, the awards honour those redefining how consumers shop, brands connect, and businesses grow in today’s dynamic marketplace.
MARKETING & EXPERIENCE CATEGORIES
Recognises campaigns that significantly increased brand recognition and recall. Judges will assess creativity, message clarity, and resonance with the target audience. Entries must demonstrate measurable uplift in awareness metrics.
Honours campaigns driven by strong content strategies that delivered sustained audience engagement. Judges will evaluate relevance, originality, consistency, and execution across formats. A clear impact on brand or business outcomes is required.
Rewards campaigns that successfully engaged audiences across multiple markets or countries. Judges will assess localisation strategies, cultural relevance, and consistency of messaging. Entries must show measurable regional or international impact.
Recognises campaigns that effectively grew a brand’s customer base through innovative and targeted strategies. Judges will evaluate creativity, precision, and execution. Precise results in acquisition and conversion metrics are required.
Celebrates campaigns designed primarily to enhance the customer experience. Judges will look for seamless journeys, personalisation, and meaningful engagement. Entries must demonstrate impact on customer satisfaction, loyalty, or NPS.
Honours campaigns where data and insights shaped strategy, creativity, and execution. Judges will assess how analytics improved targeting, personalisation, or decision-making. Clear evidence linking data use to results is essential.
Recognises campaigns that optimised the ecommerce journey from awareness to conversion. Judges will assess creativity, usability, and integration of digital commerce strategies. Entries must provide clear sales and conversion outcomes.
Celebrates live, virtual, or hybrid experiences that created meaningful audience engagement. Judges will evaluate creativity, interactivity, and alignment with brand strategy. Demonstrated impact on audience connection or loyalty is required.
Rewards campaigns that strategically partnered with influencers to drive credibility and reach. Judges will assess alignment between influencers and brand values, as well as execution quality. Entries must show clear business or engagement impact.
Honours campaigns that unified multiple channels and strategies into a cohesive initiative. Judges will evaluate synergy, consistency, and creative alignment across platforms. Measurable results across channels are required.
Recognises initiatives focused on retaining customers and strengthening long-term relationships. Judges will assess loyalty mechanics, engagement strategies, and execution. Clear uplift in retention, repeat purchase, or lifetime value is expected.
Rewards campaigns optimised for mobile-first audiences and behaviours. Judges will evaluate creative use of mobile platforms such as apps, SMS, or in-app media. Proven engagement and effectiveness on mobile are required.
Recognises campaigns that seamlessly integrated online and offline channels to deliver a unified customer journey. Judges will assess how effectively touchpoints worked together. Clear proof of improved customer experience and business impact is required.
Honours campaigns that succeeded through strong brand or business partnerships. Judges will assess the strength of collaboration, shared objectives, and execution. Entries must demonstrate mutual value and measurable outcomes.
Celebrates campaigns that maximised ROI through precise targeting and optimisation. Judges will assess performance metrics, attribution, and efficiency. Clear evidence of conversions and return on investment is essential.
Recognises campaigns that delivered tailored experiences using customer data and insights. Judges will assess creativity, relevance, and execution accuracy. Proven improvement in engagement, satisfaction, or conversion is required.
Honours campaigns that successfully introduced new products or services to the market. Judges will evaluate creativity, execution, and launch momentum. Clear evidence of market penetration and launch success is required.
Recognises creative in-store or on-ground activations that enhanced shopper engagement. Judges will assess integration with digital channels and influence on behaviour. Demonstrated uplift in footfall, sales, or engagement is required.
Honours campaigns that effectively leveraged holidays, festivals, or key shopping moments. Judges will assess creativity, timing, and cultural relevance. Entries must demonstrate impact tied to seasonal objectives.
Rewards campaigns that directly influenced purchase decisions at or near the point of sale. Judges will assess shopper insights, creativity, and execution. Clear evidence of conversion or sales uplift is essential.
Celebrates campaigns that achieved exceptional engagement and impact on social platforms. Judges will assess creativity, storytelling, and platform-native execution. Strong metrics on reach, engagement, and conversions must be included.
E-COMMERCE TECHNOLOGY & INNOVATION CATEGORIES
This category recognises the most effective implementation of Artificial Intelligence or Machine Learning to solve retail challenges. Judges will look for solutions that automate complex processes, enhance predictive capabilities, or significantly improve operational efficiency. Entrants should demonstrate how their AI deployment delivered tangible business ROI beyond just the “hype.”
This award honours excellence in gathering, analysing, and visualising data to drive strategic decision-making. It recognises platforms that turn complex consumer or operational data into actionable insights for retailers. The winner will be a solution that democratizes data access and empowers teams to react quickly to market trends.
This category recognises software designed to improve the quality of interactions between customers and brands. This includes helpdesk software, chatbots, CRM systems, or feedback management tools that reduce friction. The winning solution will prove its ability to boost customer satisfaction scores (CSAT) and resolve issues faster.
This award recognises the core engine powering online retail businesses, focusing on scalability, flexibility, and uptime. It honours platforms (SaaS or Headless) that enable retailers to build robust, customizable, and high-performing online stores. Judges will evaluate the ecosystem, ease of use, and the platform’s ability to support rapid scaling.
This category celebrates the software platforms that power successful customer retention strategies. It recognises solutions that manage points, tiers, and rewards while providing gamified or personalised member experiences. The winner will demonstrate how their technology increased Customer Lifetime Value (CLV) and repeat purchase rates.
This category honours the best tools for automating, managing, and measuring marketing campaigns across digital channels. It recognises platforms that excel in customer segmentation, campaign orchestration, and driving acquisition or retention. Judges will look for solutions that seamlessly integrate with e-commerce platforms to drive measurable revenue growth.
This award acknowledges the best mobile-first technologies, including shopping apps, progressive web apps (PWAs), or mobile wallet integrations. It focuses on solutions that deliver a superior user experience, specifically designed for small screens. The winner will demonstrate high engagement rates and a frictionless mobile path to purchase.
This award honours technology that creates a unified shopping experience across physical and digital touchpoints. It recognises solutions that enable capabilities such as Click-and-Collect, the endless aisle, or unified inventory visibility. Judges will look for technology that breaks down silos between online and offline operations.
This category celebrates innovation in transaction processing, focusing on speed, security, and convenience. It recognises payment gateways, BNPL services, or digital wallets that have successfully reduced cart abandonment and improved checkout conversion rates. Judges will evaluate the solution’s ability to handle complex payment flows and cross-border transactions seamlessly.
This award recognises technology that optimises the movement of goods from the warehouse to the customer’s doorstep. It covers innovations in Warehouse Management Systems (WMS), last-mile delivery tracking, or inventory automation. The winning entry will demonstrate how the technology reduced delivery times, cut costs, or improved transparency.
INDUSTRY-CENTRIC CATEGORIES
This award recognises the beauty or personal care brand that has demonstrated exceptional growth, innovation, and customer engagement. Judges will look for brands that have successfully launched impactful campaigns, introduced sustainable or inclusive product lines, and utilised digital platforms to build a loyal community. The winners will show a strong balance between aesthetic excellence and business performance in a highly competitive market.
This award celebrates the electronics brand that has set the benchmark for innovation, reliability, and user experience. Whether through cutting-edge gadgets, smart home devices, or computing solutions, the winning brand must demonstrate how its products have enhanced consumers’ daily lives. Judges will evaluate market penetration, after-sales support, and the success of e-commerce strategies in driving sales for high-value technical products.
This award honours a standout brand in the Fast-Moving Consumer Goods (FMCG) or General Merchandise sector that has become a staple in consumers’ daily lives. Judges will evaluate brands based on their agility in supply chain management, effective packaging design, and ability to maintain market relevance in a high-volume environment. The winner will demonstrate excellence in product consistency, sustainable production practices, and successful penetration across both traditional trade and e-commerce channels.
This category recognises a fashion brand that successfully blends trendsetting design with commercial viability. The award goes to a brand that has mastered the omnichannel experience—offering seamless sizing, returns, and browsing across digital and physical stores. Judges will look for leadership in sustainability, inclusivity in sizing and marketing, and the ability to build a cult-like following through engaging content and brand storytelling.
This award celebrates a brand that excels in delivering compelling food and beverage experiences through product quality, innovation, and strong consumer connection. Key criteria include excellence in product development or packaging, effective use of digital and physical channels to influence purchase decisions, and consistency in distribution and brand experience. The winning brand will demonstrate how it has successfully built relevance and trust in a highly competitive category, both online and in-store.
This award acknowledges a grocery retailer that provides exceptional value, freshness, and convenience to the modern shopper. Judges will examine the brand’s success in integrating Online-to-Offline (O2O) strategies, such as click-and-collect or rapid delivery services. The winner must prove their commitment to supply chain resilience, food safety standards, and customer loyalty programs that drive repeat visits in a low-margin, high-frequency sector.
This category honours a brand dedicated to improving consumer well-being, whether through supplements, fitness nutrition, or holistic wellness products. The award recognises brands that prioritise transparency, ingredient quality, and educational marketing that empowers consumers to make healthier choices. Judges will look for evidence of consumer trust, regulatory compliance, and the ability to build a supportive community around health goals.
This award recognizes excellence in household technology, from white goods (refrigerators, washing machines) to small kitchen appliances. The winning brand will be one that pushes the boundaries of innovation—specifically in energy efficiency, smart home connectivity (IoT), and user-friendly design. Judges will also heavily weigh after-sales support, warranty services, and the brand’s reputation for durability and reliability.
This award celebrates a brand that champions an active lifestyle through superior performance gear, equipment, or apparel. Beyond just product quality, judges will look for brands that have successfully built a community of enthusiasts, whether through events, athlete partnerships, or digital fitness challenges. The winner will demonstrate a deep understanding of their athletic niche and success in inspiring customers to achieve their personal best.
This category honours a physical retail establishment or shopping mall that has redefined the in-store experience. The award goes to the brand that has seamlessly integrated physical and digital retail (phygital), created immersive environments, and consistently driven foot traffic through innovative events or tenant mixes. Key criteria include operational excellence, customer service quality, and the ability to serve as a lifestyle destination rather than just a place of commerce.
INDIVIDUAL LEADERSHIP CATEGORIES
Recognises a C-level executive or business owner who has demonstrated exceptional leadership, strategic vision, and resilience in steering their retail organisation toward growth and stability.
Honours the head of e-commerce or digital commerce who has successfully driven online revenue growth, optimised digital channels, and spearheaded the brand’s digital transformation.
Celebrates a Chief Marketing Officer or Head of Marketing who has crafted impactful strategies, elevated brand visibility, and effectively led high-performing marketing teams.
Recognises a Chief Technology Officer or IT Head who has successfully implemented innovative tech stacks, improved cybersecurity, or led digital infrastructure projects that empowered the business.
Honours the individual responsible for championing the customer voice within the organisation, driving improvements in satisfaction scores (CSAT/NPS), and fostering a customer-centric culture.
This award honours an exceptional executive (CEO, Managing Director, Founder, or Head of Strategy) leading a marketing, digital, or creative agency. The winner will be a visionary leader who has not only driven the growth of their own agency but has also served as a strategic catalyst for their retail and ecommerce clients.
Teams Categories
This premier award recognizes the in-house team that has driven the most significant overall growth and operational excellence for a specific retail brand. It encompasses the collective efforts of merchandising, operations, and customer experience to deliver a superior shopping journey. Nominees should demonstrate how their cross-functional collaboration led to measurable increases in revenue, customer retention, and market share.
This category honors the external agency partner that has delivered outstanding results for their retail clients through strategic digital marketing. It recognizes teams that have demonstrated exceptional creativity and ROI in areas such as SEO, paid media, social strategy, or content production. The winning agency must prove how their campaigns directly accelerated client growth and elevated brand visibility.
Awarded to the technical innovators—whether an in-house development squad or a SaaS solution provider—responsible for the digital infrastructure powering modern retail. This description focuses on the successful deployment of platforms, apps, or tools that solve complex problems and enhance stability. Judges look for technical breakthroughs in areas like site performance, AI integration, or seamless backend automation.
GRAND PRIX (NOT FOR ENTRY)
This recognition is given to a Retail & E-Commerce brand organisation that performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, with a minimum of 10 points required to be hailed as the Grand Prix, emphasising consistent excellence across the awards programme.
This recognition is given to the Retail & E-Commerce marketing agency which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, with a minimum of 10 points required to be hailed as the Grand Prix, emphasising consistent excellence across the awards programme.
This recognition is given to a Retail & E-Commerce tech organisation which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, with a minimum of 10 points required to be hailed as the Grand Prix, emphasising consistent excellence across the awards programme.
Get the Nomination Kit
HOW TO ENTER
The process of submitting your entries for the Retail & E-commerce Excellence Awards Asia Pacific 2026 is entirely conducted online. The deadline for the submission of entries is on 22 May 2026 at 11pm SG Time (UTC/GMT+8:00).
To make sure your entries stand out and get the spotlight they deserve, here’s a quick checklist to guide you through the preparation process:
- Complete the Submission Document
Use the entry document template provided in the nomination kit to craft compelling responses to the outlined questions. Be concise, adhere to the word limits, and align your responses with the judging criteria to highlight your organisation’s achievements effectively. - Include Supporting Materials
Enhance your entry with up to 5 supporting materials, such as high-resolution images (JPEG/PNG at 300 dpi), videos (via YouTube or Vimeo links), or other relevant files. These should demonstrate your organisation’s impact and innovation, adding depth and credibility to your submission. - Entry Submission Form
Fill out the official entry submission form from the website. Provide accurate contact details and ensure all required fields are completed clearly and professionally. - Contacts for Shortlist Notice Form
Fill in the required Contacts for the Shortlist Notice Form from the nomination kit. Provide contact details for each credited organisation to ensure all partners are notified of the shortlist’s success. - Submit Your Entry
Upload your completed entry document, supporting materials, and contact form via the official entry submission page before the deadline. Ensure everything is accurate and properly formatted for a seamless review process. - Await Confirmation
After submission, look out for a confirmation email acknowledging receipt of your entry. This confirms your submission is complete and in review.
Thank you for exploring the Retail & E-Commerce Excellence Awards Asia Pacific 2026 entry process. We’re excited to see your submissions and honour the outstanding work that showcases excellence powering the future of Retail & E-commerce across the Asia Pacific!
ELIGIBILITY
All candidates or organisations must be based or have a physical presence in the Asia-Pacific region, encompassing Southeast Asia, South Asia, East Asia, Central Asia and Oceania.
| SOUTH EAST ASIA | SOUTH ASIA | EAST ASIA | CENTRAL ASIA | OCEANIA |
|---|---|---|---|---|
| Brunei | Afghanistan | China | Kazakhstan | Australia |
| Cambodia | Bangladesh | HongKong | Kyrgyzstan | Fiji |
| Indonesia | Bhutan | Japan | Tajikistan | Kiribati |
| Laos | India | Mongolia | Turkmenistan | Marshall Islands |
| Malaysia | Nepal | North Korea | Uzbekistan | Nauru |
| Myanmar | Pakistan | South Korea | New Zealand | |
| Philippines | Sri Lanka | Taiwan | Palau | |
| Singapore | Papua New Guinea | |||
| Thailand | Samoa | |||
| Vietnam | Tonga | |||
| Timor-Leste |
Entries should showcase excellence, may it be in forms of marketing and customer experience initiatives, industry-centric programmes or collaborations, e-commerce technology and platform innovations, and people or leadership-driven transformation. All submissions must reflect work undertaken from 1 October 2024 to 30 June 2026 to qualify.
Campaigns or projects can be ongoing or temporary/experimental. Entries are eligible if they began, ended, or overlapped with the eligibility period, including those with execution or outcomes during this timeframe.
Entries may be submitted by Retail & E-commerce brands, agencies, and technology providers, with the option to feature the same campaign in multiple categories. However, each entry must be tailored to clearly demonstrate how the work meets the criteria of the specific category entered. Each submission must be entered separately and accompanied by the corresponding entry fee.
Marketing & Experience Categories Eligibility
- All marketing campaigns done from 1 October 2024 to 30 June 2026, are eligible to enter. Organisations are welcome to submit multiple entries across all categories.
- Marketing campaigns or projects can be ongoing or temporary/experimental. Entries are eligible if they began, ended, or overlapped with the eligibility period, including those with execution or outcomes during this timeframe
- Open to retail and e-commerce brands, agencies, and tech organisations based in or operating within Asia Pacific.
Industry-Centric Categories Eligibility
- All entries must reflect accomplishments achieved between 1 October 2024 to 30 June 2026. Retail and e-commerce brand organisations are welcome to submit multiple entries across applicable categories, recognising team-led excellence and sustained industry impact.
- Submissions should focus on overall brand performance, including market leadership, innovation, and measurable impact within the category. Open to retail and e-commerce brands operating within the relevant industry vertical that are based in or actively serving markets across Asia Pacific.
E-commerce Technology Categories Eligibility
- All e-commerce technology solutions, platforms, or innovations that were launched, implemented, enhanced, or actively used in a campaign/initiative between 1 October 2024 to 30 June 2026 are eligible to enter. Organisations may submit multiple entries across applicable technology categories.
- Eligible entries may include newly launched solutions, major upgrades, pilot programmes, or ongoing implementations, provided the technology demonstrated measurable application, adoption, or impact within the eligibility period.
- Open to retail and e-commerce technology providers, platforms, agencies, and solution partners that are based in or operating within Asia Pacific, with technologies applied to retail or e-commerce use cases in the region.
Individual and Team Categories Eligibility
- Individual Leadership Eligibility – the candidate must be a highest-ranking leader and have held their position within the company for at least one (1) year. Accomplishments submitted for entry should fall within the eligibility period of 1 October 2024 to 30 June 2026.
- Team Eligibility – teams must have been actively working together for at least one (1) year, with performance demonstrated through campaigns or initiatives executed within the eligibility period of 1 October 2024 to 30 June 2026.
- Accomplishments submitted for entry must relate to work undertaken during the eligibility period from 1 October 2024 to 30 June 2026.
- Leaders, executives, teams, brands, agencies, and solution providers operating within the retail and e-commerce ecosystem are eligible to submit entries. Multiple submissions across individual and team categories are permitted, provided each entry meets the requirements of the category entered.
- The Awards are open to organisations and professionals operating within the Asia Pacific region. Work may be executed locally, regionally, or globally, provided the Asia Pacific market is a core focus or key contributor to the results achieved.
- Retail Leader – The most senior executive (C-suite, Managing Director, General Manager, or business owner) responsible for overall retail strategy, performance, and organisational leadership within a retail business or brand in a specific market or region.
- E-commerce Leader – The most senior executive overseeing e-commerce or digital commerce operations, responsible for online revenue growth, platform performance, and digital commerce strategy within a brand or retail organisation.
- Marketing Leader (CMO / Head of Marketing) – The highest-ranking marketing executive responsible for marketing strategy, brand development, and customer growth for a retail or e-commerce organisation within a specific market or region.
- Technology Leader (CTO / CIO) – The most senior technology or IT executive responsible for digital infrastructure, platforms, data, cybersecurity, and technology strategy supporting retail and e-commerce operations.
- Customer Experience (CX) Leader – The senior executive responsible for customer experience, customer journey strategy, or service design, with accountability for customer satisfaction, loyalty, and customer-centric transformation within the organisation.
- E-commerce Marketing Agency Leader – The highest-ranking executive (CEO, Managing Director, Founder, or Head of Strategy) responsible for leading a marketing, digital, or creative agency serving retail and e-commerce clients within a specific market or region.
- Marketing Team (Brand / Retailer) – An in-house marketing or cross-functional team within a retail or e-commerce brand responsible for driving growth, customer engagement, and overall marketing performance during the eligibility period.
- E-commerce Marketing Agency Team – An external agency team responsible for delivering digital marketing, performance, commerce, or content initiatives that contributed to measurable results for retail or e-commerce clients.
- Retail & E-commerce Technology Team – An in-house technology team or external technology solution provider responsible for the development, implementation, or optimisation of platforms, tools, or systems supporting retail and e-commerce operations.
ENTRY FEE
US$ 199
EARLY BIRD RATE
UNTIL 18 AUGUST 2026
US$ 299
STANDARD RATE
FROM 19 AUGUST 2026 TO 18 SEPTEMBER 2026
PAYMENT TERMS
Entry fees are payable in US Dollars (USD). Upon completion and submission of your entries, you are liable to pay the entry fee.
The MARKETECH APAC Team will send your invoice together with our bank details. As for the payment method, you can choose
between credit card/ debit card payments or bank transfers.
If you decide to pay through a credit card or debit card, the MARKETECH APAC Team will be sending you a link to make the payment
online however the amount will be converted into Philippines Peso (PhP). If you opt for the bank transfer method, you are accountable
for any associated bank fees. Ensure that you clearly specify the purpose of the transfer when making the transaction at the bank.
Once you have completed the transfer, please provide the confirmed transaction proof, clearly stating the entry/entries and invoice
number, for such payment, which will be emailed to [email protected].
Entries are considered pending until payment is made in full. If payment is not received by the final entry deadline, entries will not
move to the judging stage. All payments are final. Any ineligible or withdrawn entries cannot be refunded.
JUDGING CRITERIA
MARKETING & EXPERIENCE CATEGORIES
- Strategy & Objective Clarity – 30%
- This criterion assesses the campaign’s strategic foundation. Entrants must clearly define the business challenge, the target audience, and the key insight that drove the approach. Judges look for a logical link between the problem and the chosen strategy. Questions to answer include: What were your primary objectives (e.g., awareness, conversion)? Why was this specific strategy chosen? To strengthen the entry, provide a summary of the market context or consumer behaviour that informed the decision.
- Creativity & Execution – 40%
- This criterion assesses the originality, craft, and impact of the creative work. Judges look for ideas that cut through the noise and resonate emotionally or functionally with the audience. Questions to answer include: What was the “big idea”? How was the campaign brought to life across different channels? Entrants should share visual evidence, such as video links, ad visuals, or screenshots. The focus is on how effectively the creative execution captured attention and delivered the key message.
- Results & Effectiveness – 30%
- This criterion measures the campaign’s tangible success against its original goals. Entrants should demonstrate how the work moved the needle for the business. Questions to answer include: Did you meet or exceed your KPIs? What was the impact on engagement, sales, or brand sentiment? To strengthen the case, provide data points such as ROI, ROAS, or conversion lift. Note: Confidential financial values are not required; percentage growth (e.g., “40% increase YoY”) is perfectly acceptable to demonstrate success.
INDUSTRY-CENTRIC CATEGORIES
- Business Performance & Market Growth – 30%
- This criterion evaluates the brand’s commercial success and scalability during the eligibility period. Judges seek tangible proof of performance, looking for Year-over-Year (YoY) growth trends (percentages are accepted) and market impact. Entrants should highlight key milestones such as market share expansion, new store openings, geographic reach, or increases in the active user base. The focus is on demonstrating significant business momentum and successful scaling strategies.
- Customer Experience & Engagement – 25%
- This criterion assesses consumer interactions throughout the lifecycle, from discovery to after-sales support. Entrants should demonstrate strategies used to minimise friction, personalise the experience, or effectively resolve complaints. Submissions should be supported by evidence of customer satisfaction, such as feedback ratings, reviews, or internal satisfaction scores. Proof of loyalty is essential, which can be demonstrated through testimonials, community engagement, or general trends in repeat business.
- Innovation & Strategic Adaptation – 25%
- This criterion evaluates how the brand leverages technology or creative strategies to stay ahead. Entrants should highlight specific implementations, such as new digital tools, process improvements, or effective channel integration (like Online-to-Offline). Submissions should focus on a straightforward narrative demonstrating how an innovative solution resolved a significant business challenge. This evidence confirms the brand’s ability to adapt to changing consumer habits and drive improvement.
- Brand Impact & Sustainability – 20%
- This criterion evaluates the brand’s core values, covering marketing creativity, reputation, or social impact initiatives. Entrants should highlight successful campaigns or community efforts that demonstrate their commitment to positive change. Evidence can include examples of creative work, audience engagement, or details on sustainable practices. The focus is on the brand’s ethical commitment and the strength of its positive reputation among customers.
E-commerce Technology & Innovation CATEGORIES
- Innovation & Unique Value Proposition (30%)
- This criterion evaluates the distinctiveness of the technology and its ability to solve specific retail challenges. Entrants should describe what makes their solution unique compared to competitors and how it addresses a “gap” in the market. Describe specific problem does this solve. Is there a unique feature or approach that sets it apart? To strengthen the entry, provide a simple summary of key features or a “before-and-after” comparison showing the solution’s advantage.
- Business Impact & Client ROI (30%)
- This criterion measures the tangible benefits the solution provides to client businesses. Entrants must demonstrate how their technology improved the client’s performance, such as increasing revenue, boosting efficiency, or reducing costs. Provide measurable results. How did the solution deliver ROI? Submissions should be supported by a client success story or case study. Percentage growth figures (e.g., “30% increase in conversions”) are perfectly acceptable if specific financial data cannot be shared.
- User Experience & Ease of Adoption (20%)
- This criterion assesses the usability, design, and implementation process of the technology. Judges look for solutions that are intuitive and easy to integrate into existing systems. How long is the typical implementation time? Is the interface user-friendly for non-technical teams? To strengthen the case, entrants can share screenshots of the user interface (dashboard), a list of integrations, or feedback from users regarding the ease of onboarding and daily usage.
- Customer Success & Support (20%)
- This criterion evaluates the quality of after-sales support and the vendor’s partnership with clients. Entrants should outline their approach to customer service, training, and ongoing success management. How do you ensure clients achieve their goals? What support channels are available? Evidence of strong relationships is essential; this can be demonstrated through client testimonials, high satisfaction ratings (like G2 or Capterra reviews), or a brief description of the support ecosystem.
Individual Leadership Categories
- Business Contributions (35% – Max. 500 words)
- Describe the candidate’s key leadership initiatives that have driven growth, stability, and performance within the retail organisation. Highlight strategic decisions or programmes led by the candidate that improved store performance, omnichannel integration, operational efficiency, customer engagement, or market expansion. Entries should demonstrate measurable business outcomes and long-term organisational impact.
- Leadership (35% – Max. 500 words)
- Discuss how the candidate sets a clear vision and leads the organisation through change, disruption, or growth. Highlight their ability to empower senior leaders and frontline teams, foster a resilient and performance-driven culture, and guide the organisation toward sustainable success.
- Industry Influence (30% – Max. 500 words)
- Evaluate the candidate’s influence on the retail industry beyond their organisation. Detail contributions to industry leadership, thought leadership, mentorship, or participation in retail forums and initiatives. Emphasise how the candidate is recognised as a respected leader shaping the future of retail in Asia Pacific.
- Business Contributions (35% – Max. 500 words)
- Describe the candidate’s key initiatives that have driven e-commerce growth and digital commerce performance. Highlight strategies led to optimise online platforms, expand digital channels, improve conversion rates, or scale cross-border or marketplace operations. Entries should include measurable outcomes such as online revenue growth, improved customer acquisition, or enhanced digital efficiency.
- Leadership (35% – Max. 500 words)
- Discuss how the candidate leads and inspires e-commerce and digital teams to deliver results in a fast-evolving environment. Highlight their ability to build agile teams, align stakeholders across functions, and foster data-driven decision-making to support sustained digital growth.
- Industry Influence (30% – Max. 500 words)
- Evaluate the candidate’s impact on the e-commerce ecosystem. Detail contributions to industry dialogue, innovation adoption, or knowledge-sharing that help advance digital commerce practices. Emphasise how the candidate is viewed as a thought leader driving progress in e-commerce.
- Business Contributions (35% – Max. 500 words)
- Describe the candidate’s marketing strategies and initiatives that have driven brand growth, customer acquisition, and commercial success within a retail or e-commerce context. Highlight campaigns, brand-building efforts, or integrated marketing programmes that delivered measurable business and brand outcomes.
- Leadership (35% – Max. 500 words)
- Discuss how the candidate leads and inspires e-commerce and digital teams to deliver results in a fast-evolving environment. Highlight their ability to build agile teams, align stakeholders across functions, and foster data-driven decision-making to support sustained digital growth.
- Industry Influence (30% – Max. 500 words)
- Evaluate the candidate’s impact on the e-commerce ecosystem. Detail contributions to industry dialogue, innovation adoption, or knowledge-sharing that help advance digital commerce practices. Emphasise how the candidate is viewed as a thought leader driving progress in e-commerce.
- Business Contributions (35% – Max. 500 words)
- Describe the candidate’s technology initiatives that have enabled business growth, efficiency, or innovation in retail or e-commerce. Highlight projects such as digital infrastructure upgrades, platform modernisation, cybersecurity improvements, or data enablement that delivered measurable business impact.
- Leadership (35% – Max. 500 words)
- Discuss how the candidate leads technology teams and drives digital transformation across the organisation. Highlight their ability to align technology strategy with business objectives, manage change effectively, and foster a culture of innovation and continuous improvement.
- Industry Influence (30% – Max. 500 words)
- Evaluate the candidate’s influence within the technology and retail ecosystem. Detail thought leadership, participation in industry initiatives, or advocacy for emerging technologies. Emphasise how the candidate contributes to advancing technology adoption and best practices in the industry.
- Business Contributions (35% – Max. 500 words)
- Describe the candidate’s initiatives that have improved customer experience across retail and e-commerce touchpoints. Highlight programmes that enhanced customer satisfaction, loyalty, or retention, supported by measurable improvements in CSAT, NPS, or customer engagement metrics.
- Leadership (35% – Max. 500 words)
- Discuss how the candidate leads technology teams and drives digital transformation across the organisation. Highlight their ability to align technology strategy with business objectives, manage change effectively, and foster a culture of innovation and continuous improvement.
- Industry Influence (30% – Max. 500 words)
- Evaluate the candidate’s influence within the technology and retail ecosystem. Detail thought leadership, participation in industry initiatives, or advocacy for emerging technologies. Emphasise how the candidate contributes to advancing technology adoption and best practices in the industry.
- Business Contributions (35% – Max of 500 words)
- Describe the candidate’s leadership in driving the agency’s growth and delivering measurable success for retail and e-commerce clients. Highlight strategic initiatives, campaigns, or innovations that contributed to client performance, agency expansion, or long-term partnerships.
- Leadership (35% – Max of 500 words)
- Discuss how the candidate leads and inspires agency teams to deliver excellence. Highlight their ability to build strong agency culture, nurture talent, foster creativity, and maintain commercial discipline in a competitive environment.
- Industry Influence (30% – Max of 500 words)
- Evaluate the candidate’s influence on the marketing and e-commerce industry. Detail contributions to thought leadership, industry engagement, or shaping best practices. Emphasise how the candidate is recognised as a strategic leader and catalyst for change within the industry.
Teams Categories
- Team Culture (35% – Max of 500 words)
- Describe how the retail team fosters a collaborative, performance-driven culture across key functions such as merchandising, operations, and customer experience. Highlight how teamwork, alignment, and shared accountability enable the team to operate effectively and respond to changing consumer and market demands. Share examples of how the team encourages problem-solving, continuous improvement, and coordinated execution to deliver a seamless retail experience.
- Business Innovation (35% – Max of 500 words)
- Discuss the team’s ability to implement innovative approaches that enhance retail performance and operational efficiency. Explain how the team leverages data, technology, process improvements, or new operating models to optimise merchandising, inventory, store operations, or omnichannel execution. Demonstrate how these initiatives have driven growth, improved customer outcomes, and strengthened the brand’s competitive position.
- Team Performance (30% – Max of 500 words)
- Showcase how the retail team has worked collectively to achieve measurable business results. Highlight their ability to execute strategies effectively, overcome operational challenges, and deliver against key performance indicators such as revenue growth, customer retention, and market share. Provide evidence of how the team’s coordinated efforts and disciplined execution have contributed to sustained retail success.
- Team Culture (35% – Max of 500 words)
- Highlight how the agency team cultivates a culture that values collaboration, adaptability, and creativity, enabling members to work effectively toward shared client goals. Discuss specific practices that promote teamwork, such as cross-functional coordination, clear communication, and shared accountability. Provide examples of how the team’s culture has positively impacted morale, strengthened client relationships, and contributed to consistently high-performing, innovative ecommerce marketing campaigns.
- Business Innovation (35% – Max of 500 words)
- Demonstrate the agency team’s commitment to developing pioneering ecommerce marketing strategies that respond to evolving retail trends. Highlight the team’s use of emerging digital technologies, data-driven insights, and creative methodologies to craft campaigns that disrupt traditional approaches. Provide evidence of how these innovative strategies have delivered measurable client growth, enhanced brand visibility, and positioned the agency as a leader in ecommerce marketing.
- Team Performance (30% – Max of 500 words)
- Outline the agency team’s ability to deliver measurable results such as driving online revenue, customer acquisition, and brand engagement for clients. Showcase the team’s capacity to execute high-impact campaigns through strategic planning, collaborative execution, and creative problem-solving. Provide specific examples of how their collective efforts have achieved significant client outcomes and positioned the agency as a standout performer in ecommerce marketing.
- Team Culture (35% – Max of 500 words)
- Explain how the technology team fosters a culture of collaboration, innovation, and problem-solving, supporting the development and deployment of digital solutions that transform retail operations. Share specific practices or initiatives that encourage team members to contribute diverse perspectives, experiment with emerging technologies, and work cohesively toward shared goals. Highlight how this culture has enabled the team to approach complex technical challenges with agility and deliver forward-thinking solutions.
- Business Innovation (35% – Max of 500 words)
- Showcase the team’s ability to design and implement groundbreaking retail and ecommerce technology solutions that enhance operational efficiency, customer experience, or digital commerce capabilities. Provide examples of how the team leverages AI, automation, analytics, or platform integrations to solve complex problems, improve scalability, or drive innovation. Highlight how these initiatives have delivered measurable results, set new benchmarks, and positioned the team as a leader in retail technology.
- Team Performance (30% – Max of 500 words)
- Outline the technology team’s impact on delivering tangible outcomes for the business, whether in-house or as part of a SaaS solution. Highlight their collaborative efforts to implement robust, reliable, and innovative systems that support growth, improve operational stability, or enhance customer experience. Provide examples of how the team translates technical expertise into measurable business impact, driving success in the rapidly evolving retail and ecommerce landscape.
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Retail and E-commerce Excellence Awards Asia Pacific 2026 is brought to you by MARKETECH APAC. © 2026 MARKETECH APAC. All rights reserved.
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.
Office
14i Seville Tower, Circulo Verde Phase 1,
#70 Calle Industria, Brgy. Bagumbayan,
Quezon City, 1100 Philippines
+63 917 319 5762
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Simon Dale
Vice President & Managing Director, Southeast Asia & Korea
Adobe
A respected leader in the industry, Simon has over three decades of professional experience...