Tag: CTV
LNY is a peak consumption period, but also one of the most cluttered. The goal was clear: maximise reach and ensure foodpanda groceries stayed top-of-mind as households prepared for celebrations.
Singapore – Samsung Ads Southeast Asia has partnered with Eyeota, a Dun & Bradstreet company, to combine Samsung Smart TV viewership insights with Eyeota’s consumer data, enabling more precise connected TV audience targeting. Eighteen months after launching its free streaming TV service in Southeast...
Under the agreement, Teads receives exclusive access to Lumen’s CTV attention measurement for its HomeScreen placement across the United States, Europe, the Middle East and Africa, Asia-Pacific, and Latin America.
The report indicates that engagement with the tournament is expected to remain high throughout its duration, with 87% of viewers saying they will continue watching even if their preferred team is eliminated.
According to the report, the data suggest that shared viewing experiences—particularly on CTV—create advertising environments that deliver stronger attention and engagement compared to solo viewing.
According to OpenX, the leadership changes reflect its continued investment in simplifying advertising by introducing greater intelligence on the supply side.
Singapore – Teads and LG Ad Solutions have renewed their exclusive connected TV (CTV) partnership across Asia-Pacific and Europe, with plans to expand into additional markets. The agreement allows advertisers to access LG Ad Solutions’ native CTV formats, including HomeScreen placements on LG Smart TVs,...
Singapore – Integral Ad Science (IAS) has introduced ‘IAS Total TV’, a suite of connected TV (CTV) solutions aimed at improving transparency for advertisers across streaming platforms. The offering provides aggregated data on genre, rating, language, show, and programme-level insights from platforms...
United States – Smartly has announced an integration with Amazon DSP that enables advertisers to extend their video campaigns to Amazon’s premium connected TV (CTV) inventory, including Prime Video, Fire TV, and third-party publisher inventory. The company said the integration responds to increasing...
Singapore — Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. As part of the agreement, Teads will...
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