Hong Kong – Teads expands its connected TV footprint in Hong Kong through a partnership with myTV SUPER, giving advertisers direct access to the homescreen on set-top boxes.
myTV SUPER reaches 2.7 million monthly active users, with strong penetration among family households and high-income consumers. This scale and engagement make the platform a key channel for brand storytelling in the home viewing environment.
“This partnership with Teads will create synergies to connect premium brands to premium audiences. We look forward to delivering elevated value to both our audiences and advertisers through this collaboration,” said Benjamin Li, controller (marketing & product development) at TVB & myTV SUPER.
Under the partnership, Teads will serve as the exclusive reseller of the CTV Homescreen Canvas placement, covering both video and display formats. The company will also gain non-exclusive access to in-stream video inventory, creating additional opportunities for scalable premium media activation.
By integrating the Homescreen—the first touchpoint in the viewing journey—into its omnichannel platform, Teads allows advertisers to reach co-viewing audiences during high-attention moments in the living room.
Sam Pattison, managing director at Teads APAC, said, “At Teads we see the Homescreen as one of the best opportunities to engage premium audiences with best-in-class creative executions. This exciting partnership combines Teads’ creative capabilities with the power and scale of myTV Super, and provides exciting new opportunities to brands in Hong Kong.”
“Partnering with myTV SUPER, one of Asia’s most successful local OTT platforms with over ten million registered users, marks a major step in expanding Teads’ premium CTV footprint. By exclusively monetising their homescreen inventory, we are bringing brands the ability to reach viewers at the most powerful entry point of the TV experience,” added Simon Klein, SVP of commercial strategy for CTV at Teads
