Singapore – Teads has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory, providing brands with access to the first visual impression on Google TV devices in major global markets, including the Asia-Pacific region.
Google TV’s Masthead placements allow advertisers to reach audiences in a premium viewing environment. The platform aggregates over 400,000 movies, shows, and content from more than 10,000 apps, with personalised profiles and recommendations for individual users. These features also aim to make content discovery more intuitive and create opportunities for HomeScreen placements to attract viewer attention.
The expansion is notable in APAC, where CTV adoption is growing rapidly, and streaming has become a primary form of content consumption. Markets including Australia, New Zealand, Japan, India, South Korea, Taiwan, and Southeast Asia represent opportunities for brands seeking large-format HomeScreen placements to reach engaged audiences.
“Our partnership with Google TV is designed first and foremost to drive impact for our clients,” said Simon Klein, SVP commercial strategy CTV at Teads. “Google TV offers exceptional reach and premium supply, and by pairing that with Teads’ creative and omnichannel capabilities, we’re able to bring brands a unique entry point that doesn’t just reach viewers – it commands attention and delivers premium quality.”
Teads also works with its in-house creative team, Teads Studio, to optimise campaigns across screens. The team has developed 3D creative formats for CTV HomeScreen placements, turning standard video assets into interactive experiences designed to enhance attention and recall.
Since 2023, Teads has activated more than 4,000 CTV HomeScreen campaigns globally. Its HomeScreen inventory now reaches over 500 million unique devices, with campaigns run by brands including Cartier, Nestlé, and Air France.
