Tag: Hong Kong
![[Creative Work] Cathay Pacific Anydoko](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Cathay-Pacific-Anydoko.webp)
Hong Kong – Cathay Pacific has partnered with creative production company ANYDOKO Studios to launch an 18-minute documentary exploring Asia’s diverse coffee cultures, as the airline continues to expand its content-led travel inspiration strategy. The documentary, now available on Cathay’s...
Hong Kong – Ahead of the Hong Kong Football Festival 2026, DBS Hong Kong has partnered with the Tung Wah Group of Hospitals (TWGHs) to bring an interactive football programme to children, promoting sports participation and community engagement. The initiative comes as Hong Kong prepares to host the Hong...
Hong Kong – Klook has launched its latest summer campaign in Hong Kong, introducing a recruitment-inspired concept that encourages travellers to embrace their travel interests through eight themed “Summer OUTernship” roles. Created by the creative agency Narrow Door, the campaign moves away...
China – Fashion retailer Shein has reportedly secured approval from China’s securities regulator for its planned Hong Kong initial public offering (IPO), marking a significant step forward in the company’s years-long pursuit of a public listing. Reuters reported that the approval notice was...
![[Study] Hong Kong consumers trust issue](https://marketech-apac.com/wp-content/uploads/2026/07/Study-Hong-Kong-consumers-trust-issue.webp)
Hong Kong – Nearly all consumers in Hong Kong take action when they no longer believe a brand, with most choosing to quietly stop buying rather than publicly voice their dissatisfaction, according to new research from Ogilvy. The agency’s latest study conducted in partnership with YouGov, found...
![[Awareness] HPV Omnicom](https://marketech-apac.com/wp-content/uploads/2026/07/Awareness-HPV-Omnicom.jpg)
Hong Kong – With the registration deadline for Hong Kong’s free HPV Vaccination Catch-up Program fast approaching, Omnicom Health Hong Kong has partnered with the HPV Prevention Alliance and the Karen Leung Foundation to launch “Catch-up Now,” a public awareness campaign designed to...
Kee Wah Bakery debuts 'Shapes of Love' campaign blending heritage pastries with iconic romance films
Hong Kong – Kee Wah Bakery has partnered with Broadway Cinematheque to launch the ‘Shapes of Love Film Festival’ (愛的模樣電影節), an experiential campaign that pairs classic romance films with the bakery’s signature pastries in a bid to connect its heritage with contemporary cultural experiences....
Hong Kong – i-CABLE Communications Limited has proposed changing its corporate name to CTF Media & Entertainment Limited, marking a move that reflects the company’s evolving business direction and closer alignment with the broader Chow Tai Fook group. The proposed rebrand, announced in a filing...
Hong Kong – AS Watson Group has appointed Queennie Fung as General Manager of Group Corporate Communications, where she will lead the retailer’s global corporate communications strategy across its 31 markets. In her new role, Fung will oversee the development and execution of AS Watson’s...
Hong Kong – The Hong Kong government has reiterated its preference for industry self-regulation and targeted enforcement measures to manage unsolicited marketing calls, while pledging to monitor the growing use of artificial intelligence (AI) in telemarketing activities. The position was outlined by...
![[Innovation] Digital payment LRT 2](https://marketech-apac.com/wp-content/uploads/2026/07/Innovation-Digital-payment-LRT-2.webp)