Singapore – The advertising arm of Samsung Electronics, Samsung Ads, has expanded into Southeast Asia in an effort to facilitate the wider deployment of native advertising solutions across millions of Samsung-powered smart TVs.
The company claims that native ad formats can now, for the first time, be integrated into the Samsung Smart TV experience, allowing marketers to use Samsung Ads’ first-party device data for improved targeting, measurability, and insights.
Samsung Ads will now be operating in the countries ofIndonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam in Southeast Asia.
Speaking about the expansion in SEA, Alex Spurzem, managing director of Samsung Ads ANZ & SEA, said, “Connected TV penetration is above 50 percent in several key markets across Southeast Asia. By bringing our native advertising solutions to market, brands and advertisers can now reach households as soon as they turn their TV on.”