Tag: Samsung Ads
Singapore – Samsung Ads Southeast Asia has partnered with Eyeota, a Dun & Bradstreet company, to combine Samsung Smart TV viewership insights with Eyeota’s consumer data, enabling more precise connected TV audience targeting. Eighteen months after launching its free streaming TV service in Southeast...
Singapore — Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. As part of the agreement, Teads will...
Singapore – Samsung Ads and Publica by IAS have expanded their multi-year global partnership to support advertising on Samsung TV Plus, the company’s free ad-supported streaming television (FAST) platform. With more than 3,500 channels worldwide, including 700 in the United States, Samsung Ads will continue...
Samsung Ads, the advertising division of Samsung Electronics, welcomes two strategic senior hires namely Levi Guillory as agency head of strategic accounts for NSW & NZ and Carla Dawson, head of strategic marketing for ANZ & SEA.
In her role, she will be reporting to Salek Brodsky, senior vice president and general manager at Samsung TV Plus. Prior to Samsung, Brigitte held roles at Network Ten, Foxtel, HBO and NBCUniversal.
Through this expanded partnership, advertisers now have programmatic access to premium video inventory on Samsung’s free ad-supported streaming TV (FAST) service, Samsung TV Plus, which went live across the Southeast Asia region late last year.
In many other countries, we’ve seen a sizable shift in ad dollars from linear to Connected TV. But here, in a predominantly mobile-first region, we also expect to see it flow from social and digital video, setting a bold new course for digital advertising in Southeast Asia.
United Overseas Bank has collaborated with Samsung Ads to launch a multi-country connected TV (CTV) campaign across Southeast Asia during a key sporting event.
The company claims that native ad formats can now, for the first time, be integrated into the Samsung Smart TV experience, allowing marketers to use Samsung Ads' first-party device data for improved targeting, measurability, and insights.
