New York, USA — Shutterstock, a leading global creative platform for transformative brands and media companies, has announced that Shutterstock Studios, the company’s creative and production arm, is broadening its offering to include original documentary films and series.
Led by Aiden Darné, VP and global head of Shutterstock Studios, formerly a VICE Media executive, one of the first projects is a docuseries featuring Jimmie Johnson, the seven-time NASCAR champion and American professional racing driver. This docuseries was produced in partnership with Carvana, a Fortune 500 company that fosters an intuitive and convenient online car buying, selling, and financing experience.
The eight-part series, titled ‘Reinventing The Wheel,’ gives global viewers an all-access, behind-the-scenes look at Jimmie Johnson as he navigates his second INDYCAR season after an exceptional career in NASCAR racing.
Darné said, “We are so excited that our first entry into the high-demand world of documentary storytelling is in partnership with Carvana. It’s been amazing to capture the intimate moments of the career switch of Jimmie Johnson – one of the greatest race car drivers of all time.”
‘Reinventing The Wheel’ is just one of several shows that Shutterstock Studios currently has in production. A second show, titled, ‘The Money Shot’ follows celebrity photographer Miles Diggs, the man behind famous images like Rihanna’s pregnancy photos. Both ‘Reinventing the Wheel’ and ‘The Money Shot’ will be hitting TV and streaming services soon.
Shutterstock Studios has other shows in various stages of development and production like ‘Behind The Lens,” which chronicles Diana, Princess of Wales and the ‘History of Boy Bands’ – a unique look into the 90s biggest boy bands.
Jamie Elden, chief revenue officer at Shutterstock, said, “Since Shutterstock Studios’ inception in November 2020, the team has rapidly established itself as a key player in the industry, and as a premier end-to-end creative content solution partnering with some of the world’s biggest brands and companies like Amazon, ITV, BBC and Microsoft.”
He mentions that what’s unique to Shutterstock Studios is that their content is powered by one of the largest archival collections in the world, including exclusive access to the Condé Nast Collection, A+E Networks Archive, the LIFE Collection and more, enabling producers to create compelling content for all platforms and production mediums.
Meanwhile, Ryan Keeton, chief brand officer and co-founder of Carvana, commented, “We continue to be inspired by Jimmie’s commitment as he’s forged this new path in his racing career. Our team was excited to collaborate with such talented partners on the Reinventing the Wheel docuseries to bring such unique and exclusive access as Jimmie faces this exciting next chapter. Carvana has always stood for challenging the status quo and we see that same drive and passion in Jimmie.”
