The Hoffman Agency wins Shutterstock account for comms responsibility in APAC

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Singapore – Communications agency The Hoffman Agency has recently won the account of stock media provider Shutterstock for its presence in the Asia Pacific region after a competitive pitch.

According to the agency, the request for proposal from Shutterstock was given by 4 November 2020 across participating agencies.

Through the account win, the agency will handle Shutterstock’s communications in APAC from March 2021 until the end of December 2021.

The Hoffman Agency Singapore and Hong Kong offices will serve as the dual-HUB for this work, as they will be working together with their offices in Japan and Korea, and long-term affiliate agency Hotwire in Australia.

“We will focus on an integrated communications approach which will include brand strategy, creative and PR for Shutterstock, with a particular focus on Singapore, Japan, Korea and Australia. We aim to increase the brand awareness of Shutterstock’s creative expertise and advance its reputation, introducing the company’s extensive portfolio of brands including Studio, Editorial, PremiumBeat, Turbosquid, just to name a few,” said Caroline Hsu, APAC managing director of The Hoffman Agency.

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