Philippines – Shopping and rewards platform, ShopBack, in the Philippines, has recently elevated its head of merchants into a new leadership role. Timothy Tuason will now be taking on the position of commercial director moving forward.
Tuason headed ShopBack’s merchant business for a little over four years. Prior to joining the platform, he was the country manager of the PH leg of eBay for Business.
Sharing an exclusive conversation with MARKETECH APAC, Tuason said that as he begins the new leadership, the biggest challenge would be the disruption brought about by the impending recession.
“As a company that has successfully weathered the storm of the pandemic, it is imperative that we continue to adapt and pivot to ensure the ongoing success of our partners and users alike,” he said. “To do so, we must prioritize the development of innovative and effective campaign initiatives that are tailored to the needs and KPIs that we have set together with our partner brands.”
On today’s highly competitive and ever-evolving e-commerce landscape, the industry leader also commented how absolutely essential it is that companies continuously uncover the shifts in buyers’ behaviour and deliver personalised and 6-star experiences.
“At ShopBack, we recognize that every customer is unique, with their own individual buying patterns, preferences, and needs. By leveraging the latest technology and data analytics, we are able to gain deep insights into our customers’ behaviour and preferences, allowing us to develop personalized solutions that truly resonate with them.”
Just recently, ShopBack mounted its first-ever Users’ Choice Awards, inaugurated in the Philippines. After almost a month of giving the platform’s users an opportunity to vote for their top favourite brands on ShopBack, the most well-loved merchants were then recognised through a special physical gathering last 30 March.
During the event, Tuason kicked off the gathering with a look back at the platform’s journey in 2022. The new commercial director emphasised the high conversion data in the platform which pushed for tangible business results for its merchant partners.
In the chat with MARKETECH APAC, Tuason concluded, “Simply having the best product or marketing idea is no longer enough to guarantee success. To truly thrive, companies must be able to understand and connect with their users and partners, delivering value that is tailored to their unique needs and preferences.”
“Fortunately, at ShopBack, we have built a platform that not only drives conversions but also serves as a conduit for brands to connect with shoppers and make their shopping experience rewarding every time,” furthered Tuason.
Tuason officially assumed the new position in April.
