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ShopBack taps BeLive Technology to bolster video-first commerce capabilities

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Singapore – Shopping and rewards platform ShopBack has partnered with BeLive Technology, a Singapore-based live streaming solutions provider, to power its video-first commerce efforts. This marks a significant step forward for the live commerce industry in Singapore and Southeast Asia. 

The new solution allows ShopBack live viewers to access exclusive promotions, creative video content, and interactive video features powered by BeLive Technology. It aims to maximise interaction between its hosts and the community, to deliver an entertaining shopping experience.

BeLive Technology said that the first live stream saw its vouchers sold out within minutes of going live. Merchant partners will get access to ShopBack’s live campaigns which are curated specially for them. The immersive experience and interaction between merchant partners and viewers will help build customer loyalty and a stronger community.

Currently, the collaboration is only available to ShopBack’s Singapore users however plans are in place to expand into all of ShopBack’s territories across Asia in the near future. It also marks BeLive Technology’s expansion across Asia as well as the opportunity to explore additional Direct-to-Consumer (D2C) markets.

Kenneth Tan, CEO and co-founder of BeLive Technology, commented that they are delighted to partner with ShopBack and power video-first commerce for one of Asia’s most loved brands. 

“Live video’s authenticity and descriptive nature have great alignment with ShopBack’s ability to help shoppers make smarter purchase decisions. We are incredibly excited to allow help ShopBack’s users discover, research and shop better with our interactive video solutions,” said Tan.

Meanwhile, Fern Nannaphat, country manager of ShopBack Singapore, noted, “We will continue adopting new solutions to win our users over with the best deals and most engaging content. This live stream feature has proven to be a vital addition to the ShopBack ecosystem, where we deepen the engagement with our users and offer our merchants an immersive way to promote their products.”

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