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ShopBack mounts first-ever ‘Users’ Choice Awards’, to spotlight most-loved brands on platform

ShopBack mounts first-ever ‘Users’ Choice Awards’, to spotlight most-loved brands on platform
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Manila, Philippines – ShopBack, the shopping, rewards, and payments platform in APAC, is launching its first-ever Users’ Choice Awards, which will inaugurally be focused on the Philippines. The platform is handing the power to users to determine the top-performing brands on the platform. 

As of current, ShopBack boasts over 600 partnerships with some of the most trusted retailers in the Philippines across industries ranging from travel and fashion to tech and marketplaces. According to the platform, the year 2022 saw the onboarding of several exciting new partnerships, with more than 50 brands, including collaborations with notable fashion retailers like SHEIN and Puma, onboarded on the platform. 

For its inaugural Users’ Choice Awards, to be launched in the Philippines; there will be a total of 9 awards up for grabs for the flagship categories.

The recognitions, namely, are the ‘Smart Shoppers’ Choice’ for the Marketplaces category, the ‘Glow Getters’ Choice’ for the Health and Beauty category, the ‘Fitness Junkies’ Choice’ for the Sports category, the ‘Trendsetters’ Choice’ for the Fashion category, the ‘Foodies’ Choice’ for the Food and Grocery category, the ‘Tech Savvy’s Choice’ for the Tech and Gaming category, and the ‘Mommies’ Choice’ for brands that cater to mom and baby essentials. 

True to the current times we have now, the roster includes an award for the top travel brands, aptly called, the ‘Revenge Travelers’ Choice’. In addition, serving as a bit of an icebreaker to the category-inclined awards is the ‘Superfans’ Choice’, which will be contested amongst brands with the highest brand loyalists. 

During the night of the awards itself, aside from the aforementioned, special awards will be given such as the ‘Top Growing Brand’ and ‘Top New Brand’, amongst others. 

The voting period, which has commenced last 10 March, will allow users to vote for their favourite brands per category on ShopBack until 27 March. This leads to the official awards night on 30 March which will be held at Fairmont Makati.

To vote, users will need to utilise ShopBack’s ‘challenges’ feature, where one can earn bonus cashback based on one’s purchases or certain actions on the app. For the Users’ Choice Awards, users can look forward to getting up to P100 from the challenges.

Brand winners would be determined based on the number of votes received (50%), the number of users who visit the merchant online via the ShopBack app (25%), and the number of users who added the merchant to their watchlist (25%). 

“This is also our way to show our gratitude and appreciation to all our merchant partners for the trust and collaborative partnership that we’ve had in the past few years,” commented Prashant Kala, the GM of ShopBack Ads APAC and acting country manager for the PH market.

Last November, ShopBack launched its livestream feature on the ShopBack app in time for 11.11. At present, the platform revealed that it is also currently in the midst of testing other solutions, such as search advertising and segmented audience optimisations.

“It takes less than 2 days for users to convert to purchase on ShopBack. This gives us a huge opportunity in terms of experimenting on new features for users and providing solutions for partners,” said Kala.

He added, “2023 has just begun, but we are already seeing it as a very promising year. Definitely, more exciting things to come from ShopBack.”

In H2 of 2022, ShopBack announced that it has raised fresh funding of US$80m which will go into further building and growing the platform in APAC. A few months following, the platform unveiled its expansion to Hong Kong, which saw the onboarding of over 250 local to global merchants. 

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