Neilsen_Impact_Full_Funnel_SG_821x208_a
Advertisement

ShopBack announces Hong Kong expansion

ShopBack-Hong-Kong
  • Trying to make sense of overflowing marketing data and information? Hear from marketing leaders from Accenture Song, BigPay, Popeyes, and Vase.ai uncover the best approaches at the Consumer Insights Power-Up 2022 webinar. Register to access the on-demand for FREE!

Hong Kong – Singapore-based shopping and rewards platform, ShopBack, has announced its upcoming market entry into Hong Kong. On its soft launch, which is set to take place on 8 August 2022, shoppers can expect heightened access to discount codes and coupons to earn cashback on online purchases.

With the market primed for more rewarding shopping experiences, ShopBack has already onboarded over 250 merchants in the country. These merchants range from local to global players, including Watsons, Disney+, Apple, KFC, Booking.com, Farfetch, Taobao, and Sasa, as well as ParkNShop, and iHerb, amongst others.

According to ShopBack, its entry into the market comes at an opportune time, where e-commerce in Hong Kong is poised to rise at a rapid rate of over 11%, potentially reaching revenues of HK$226 billion by 2024. In efforts to turbocharge this sector and boost its overall retail industry, Hong Kong is implementing the 2022 Compensation Voucher Scheme, where shoppers can experience greater financial access to their shopping experience.

Josephine Chow, head of expansion and co-founder at ShopBack, shared that entering Hong Kong is an exciting prospect for them at ShopBack, as the market’s massive potential for e-commerce and the government’s focus on growing the sector illustrates a clear market demand for financial flexibility and convenience in shopping activities.

“With ShopBack’s vast array of Cashback rewards and financial services, we are excited to see even more shoppers enjoy a seamless shopping experience following our official hard launch in Hong Kong later this year,” said Chow.

Just recently, ShopBack has also launched its first global brand refresh across all its 10 markets in APAC. Underscored by its new tagline – ‘For the Wins’, the brand refresh seeks to translate the small wins on ShopBack’s platform into an elevated shopping experience for its users.

Henry Chan, CEO and co-founder at ShopBack, noted that the platform believes in the power of small wins, applied consistently and continuously, and they work relentlessly to deliver smarter ways to shop and pay, and they hope that the rebrand brings out this message more strongly to their shoppers.

“As we continue to grow our network of partners and brands in Hong Kong, we will continue to engage shoppers across multiple touchpoints, and help partners gain visibility and sales while supporting them in achieving their own victories through small wins,” said Chan.

  • Box_2022 Global Customer Engagement Review

    The voice of 1,500+ global marketing decision-makers is collected to bring you the top trends in customer engagement for this year. Learn more about the state of customer engagement in APAC. Download the 2022 Global Customer Engagement Review.

  • The Brand Love 2022 report is here. In this report, Talkwalker and Hootsuite analysed over 1,500 brands to identify the ones driving consumer passion globally and in Southeast Asia. Learn how these brands are engaging their audience and how you can boost your own brand love – download the report now.

Share this story