Tokyo, Japan – Cosmetics company Shiseido has released a new film in commemoration of the company’s 150th anniversary. The company was founded in 1872.
The film, titled, ‘Our Mission: A Journey of Beauty’, presents Shiseido’s aspiration to create truly happy and fulfilling days for people around the world for the next 150 years through the power of beauty, which they have cherished since their founding.
In addition, the film also presents future possibilities for beauty delivered by bold innovation, which the company has pursued since their founding, and leveraging their expertise in science.
“Going forward, we will continue to pursue innovation toward addressing social issues such as environmental problems and realising diversity and inclusion and will strive to bring about a sustainable world where people can enjoy happiness through the power of beauty,” the company said.
The campaign for Shiseido’s 150th anniversary started off on June 1, with it conveying to the world SHISEIDO’s enduring focus on life as the essence of beauty and its ongoing pursuit of uncovering the mechanisms that connect beauty and life.